▲项目概览，overview © 王尚
安特未来灵感舱化妆品展厅位于江苏省苏州市高新区占桥头街 89 号，2024年完工，建筑面积 500㎡，是苏州安特化妆品股份有限公司的创新展示空间。
The Ant Future Inspiration Capsule Cosmetics Exhibition Hall, is located at No. 89 Zhanqiao Tou Street in the High-Tech Zone of Suzhou City, Jiangsu Province. Completed in 2024, the building covers an area of 500 square meters and serves as an innovative exhibition space for Suzhou Ant Cosmetics Co., Ltd.
安特未来灵感舱化妆品展厅的设计概念，以 “穿越星际探索未来” 为主题线索，以创新的设计理念，融合全新的科学技术与美学，打造出沉浸式的未来风格体验空间。
The design concept of the Ant Future Inspiration Capsule Cosmetics Exhibition Hall revolves around the theme of “Traversing the Stars to Explore the Future.” With an innovative design philosophy, it integrates cutting-edge technology and aesthetics to create an immersive futuristic experience space.
▲平面图，Plan © 平介设计
▲轴测图，Axo © 平介设计
序幕：寻找未来时空的视觉标志
Prologue: Seeking the Visual Emblem of Future Space-Time
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“天地玄黄，宇宙洪荒，日月盈昃，辰宿列张。”，人们从古至今，从未停止过对宇宙时空的探索，宇宙的未知性与神秘性使得它成为了人们对未来的探索路径之一。展示着广袤无垠宇宙的巨大显示屏，白紫相间的线性灯带犹如跳动着的不规则星系将旅客们从打开电梯门的一刻瞬间便拉入到未来时空的旅途当中。在安特未来灵感舱来一场穿越星际的未来探索，融入全新的科技元素，结合化妆品展厅打造了一个沉浸式未来风格的感官盛宴。
From the prologue, the exhibition hall captivates visitors with a futuristic ambiance created by a massive display screen and linear lighting strips in white and purple hues, ushering them into an interstellar journey. At the embarkation stage, a corporate culture display wall sets the thematic tone. As the electric doors open, an astronaut figure guides visitors into the Future Laboratory Inspiration Capsule.
展厅总共分七块区域分别为彩妆区，以往商品陈列区，新品展示区，高端产品展示区，护肤品区试妆区和特展区。
The exhibition hall is divided into seven distinct zones: the Makeup Area, the Historical Product Display Area, the New Product Showcase Area, the Premium Product Display Area, the Skincare Area, the Makeup Trial Area, and the Special Exhibition Area.
▲入口，entrance © 王尚
▲彩妆区望向展厅 View from the entrance to the exhibition © 王尚
▲新品展示实验舱及高端产品展示区，cosmetic experiment casule © 王尚
▲以往商品展示区域及超时空传送带，The display area and the hyperspace conveyor belt © 王尚
▲试妆区，makeup trial area © 王尚
▲特展区，Special Exhibition Area © 王尚
▲护肤品展示区，The display area © 王尚
启程：未来灵感舱展厅之旅
Departure: A Journey Through the Future Inspiration Pod Exhibition Hall
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苏州安特的企业文化展示墙预示了未来时空之旅的主题，电动的透明舱门缓缓向两侧展开，期间伴随着机械运作的声音，提醒着人们未来时空之旅已经开启。开启舱门映入眼帘的便是两位宇航员在向你招手，似乎你已经成为他们的同伴之一，将要驾驶未来灵感舱遨游在浩瀚而又神秘的宇宙当中。
The corporate culture display wall of Suzhou Ante foreshadows the theme of future time and space travel. The electric transparent cabin door slowly unfolds to both sides, accompanied by the sound of mechanical operation, reminding people that the future time and space travel has already begun. Opening the hatch, you are greeted by two astronauts waving at you, as if you have become one of their companions, about to pilot the Future Inspiration Module and explore the vast and mysterious universe.
材料运用 Material Application
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在灯光营造方面，巨大显示屏展示广袤宇宙，配合白紫相间的线性灯带，像跳动的星系，瞬间将人带入未来时空；“太空舱体验区” 的环形灯带搭配银灰色金属材料，LED 灯如璀璨星河，增添梦幻感。
In terms of lighting design, a massive display screen showcases the vast universe, complemented by linear lighting strips in white and purple that resemble pulsating galaxies, instantly transporting visitors into a futuristic realm. In the “Space Capsule Experience Zone,” circular lighting strips paired with silver-gray metallic materials create a dreamlike atmosphere, with LED lights evoking a dazzling starry river.
▲化妆品实验舱，cosmetic experiment casule © 王尚
▲仓内视角，Warehouse perspective© 王尚
空间构建上，化妆实验舱的弧形设计搭配网格拉膜天花，模拟太空舱环境；实验舱的观察窗，透出的真实世界与宇宙奇观形成对比，增加空间层次，以往商品陈列区的传送带元素模拟物资运输，兼具功能与科技感。
For spatial construction, the makeup laboratory capsule features a curved design combined with a grid-membrane ceiling, simulating a space capsule environment. The observation windows of the laboratory capsule offer a contrast between the real world and cosmic wonders, adding depth and layers to the space. In the historical product display area, conveyor belt elements mimic the transportation of supplies, blending functionality with a sense of technological innovation.
颜色搭配 Color Palette
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整体以白、紫、银灰为主色调。白色与紫色组合，用于线性灯带，带来神秘、奇幻的未来感，契合宇宙探索主题。银灰色作为 “太空舱体验区” 金属材料的主色，折射冷冽光芒，营造出科技感和冷峻的太空氛围，与灯带的紫色、白色相互映衬，共同构建出充满科幻魅力的展示空间，让参观者充分感受未来与宇宙元素交织的独特魅力。
The overall color scheme is dominated by white, purple, and silver-gray. The combination of white and purple is used for the linear lighting strips, evoking a mysterious and fantastical futuristic vibe that aligns with the theme of cosmic exploration. Silver-gray serves as the primary color for the metallic materials in the “Space Capsule Experience Zone,” reflecting a cool, sleek glow that enhances the sense of technology and the austere ambiance of space. This color interacts harmoniously with the purple and white of the lighting strips, collectively constructing a sci-fi-inspired exhibition space. Together, these elements immerse visitors in the unique charm of a world where futuristic and cosmic elements intertwine.
▲试妆区，makeup trial area © 王尚
传送带元素的应用模拟飞船着陆后的物资采集和运输工作，引导探险者环绕前行，超时空传送带运输着来自宇宙各地安特的彩妆和个人护理产品，智能化传送带展台体现了安特产品规划、配方开发、包装设计、理化测试、灌装、包装、物流一体化服务理念，精准灵敏的机械操作透露出安特化妆品严格遵守国际标准的化妆品生产线，生产线由内向外、由强到弱不断输出能量的中转站引导旅客们来到这里进行“妆备”补给，旅客可以收集传送带上不同配色的物资，在此见证时空感官的物资的补给。
In the historical product display area, conveyor belt elements are used to simulate the collection and transportation of materials, reflecting Ante’s integrated service philosophy and showcasing production lines that strictly adhere to international standards. In the experiential segment, the circular lighting strips and silver-gray metallic materials in the “Space Capsule Experience Zone” create a dreamlike atmosphere, offering personalized one-on-one services. Through the contrast between illusion and reality, the exhibition hall provides visitors with a unique experience, allowing them to feel Ante’s dedication to the pursuit of beauty and technological innovation.
▲以往商品展示区域及超时空传送带，The display area and the hyperspace conveyor belt © 王尚
安特未来灵感舱化妆品展厅以创新的设计理念，融合科技与美学，打造出沉浸式的未来风格体验空间。从宇宙主题的场景营造到产品展示，再到服务体验，各个环节紧密相连，全方位展示了安特化妆品的研发成果、生产实力以及对美的独特理解。它不仅是一个展示产品的平台，更传递了安特不断探索未来、追求卓越的品牌精神，为参观者带来一场视觉与感官的盛宴，在化妆品展示空间设计领域树立了独特的标杆，对行业内其他展厅设计具有重要的借鉴意义 。
The Ant Future Inspiration Capsule Cosmetics Exhibition Hall, with its innovative design philosophy, seamlessly integrates technology and aesthetics to create an immersive futuristic experience space. From the cosmic-themed environment to product displays and service interactions, every element is intricately connected, comprehensively showcasing Ant Cosmetics’ research and development achievements, production capabilities, and unique understanding of beauty. It is not merely a platform for product exhibition but also conveys Ant’s brand spirit of continuously exploring the future and pursuing excellence. Offering visitors a visual and sensory feast, it sets a distinctive benchmark in the field of cosmetics exhibition space design, providing significant inspiration and reference for other exhibition designs within the industry.
项目信息
Project Info
项目名称: 安特未来灵感舱化妆品展厅
建筑事务所/公司/机构/单位: 平介设计
项目完成年份:2024
建筑面积:500㎡
项目地址: 江苏省苏州市高新区占桥头街89号
摄影版权: 王尚
设计团队: 李筱葳，杨楠，常博文
委托方:苏州安特化妆品股份有限公司
事务所/公司/机构/单位网站: https://www.parallect-design.com/
联络邮箱: info@parallect-design.com
Information of the project: ANTE Cosmetics Exhibition Space
Year：2025
Area：500㎡
Location：No. 89, Zhanqiaotou Street, Suzhou High-tech Zone
Copyright of photography：Yingda Xu
Design team members：Xiaowei Li, Nan Yang, Bowen Chang
Client: Suzhou ANTE Cosmetics Co., Ltd
Website of the company：https://www.parallect-design.com
Email：Info@parallect-design.com
