在一座创意园内，从传统写字楼办公到展厅+办公复合空间，服装工作室COMMON ZHANG迎来了全新的蜕变。这座独栋建筑以低调的“方盒子”造型融入周边的多元设计氛围，为品牌带来了一个独立且开放的多功能场所。
Nestled within a creative park, COMMON ZHANG has undergone a remarkable transformation—from a conventional office setting to a multifunctional hybrid space combining a showroom and workspace. This standalone building, with its understated “box-like” form, seamlessly blends into its diverse design surroundings, offering the brand an independent yet open venue for creativity and functionality.
从“平凡”到“独特”：品牌哲学在空间中的延续
From “Common” to “Unique”: The Continuation of Brand Philosophy in Space
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▲玻璃茶几来自Glas Italia，单人沙发来自La Cividina Glass coffee table from Glas Italia, Armchair from La Cividina
“COMMON”的平凡字意，与创始人“ZHANG”的独一无二，构成了品牌追求开放且自由的设计态度。我们（今朝风日好设计）将其俏皮、率真、浪漫的品牌DNA提取到这个新空间，在看似矛盾的混搭中寻求平衡，折射品牌独特的审美格调与价值观。
The duality of the name “COMMON ZHANG” reflects its ethos: “COMMON” for its grounded simplicity, and “ZHANG” for its unique individuality. This philosophy of openness and freedom has been integrated into the new space by One Fine Day Studio & Partners. By extracting the brand’s playful, candid, and romantic DNA, the design achieves balance within its intentional contrasts, embodying COMMON ZHANG’s distinctive aesthetic values.
在入门一刻唤醒感官的绿
Awakening the Senses with a Touch of Green
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带有温玉般质感的体块凝聚在展厅入口处，从入门一刻唤醒感官。仿佛刚从树上采下的梨子壁灯散发着沁人光芒，以俏皮而轻松的姿态迎接访客。
The entry to the showroom greets visitors with sculptural forms reminiscent of jade-like textures, immediately awakening the senses. A playful pear-shaped wall lamp, glowing softly, welcomes guests with a lighthearted yet elegant charm.
▲大理石桌由Lorenzo Bini设计 Marble table designed by Lorenzo Bini
我们通过落地长窗让光与绿意尽情涌入展厅内，低矮的水泥墙阻隔大部分外部视线，回应了品牌的隐私需求，同时划出了一片更亲近外界的半开放橱窗。
The picture window invites abundant light and greenery into the space, while a low cement wall blocks external views to ensure privacy, carving out a semi-open showcase area closer to the outdoors.
错落有致的矮墙自地面而生，与上下层次围成室内庭院，展厅的动线也被自然区分出庭院“内”与“外”。庭院“内”以留白为主，为品牌的陈列和布景提供了更多创作自由；环绕在“外”的竹编货架则像屋檐，向各方延展。
Inside, staggered low walls seem to grow naturally from the ground, framing an interior courtyard that defines the showroom’s flow. The courtyard space is intuitively divided into “interior” and “exterior” zones. The “interior” courtyard is purposefully left minimal, offering a blank canvas for the brand’s displays and staging. Surrounding the “exterior” courtyard, bamboo shelving extends outward like eaves, evoking a sense of Eastern serenity.
▲模块化沙发来自De Sede，落地灯来自Flos Modular sofa from De Sede, floor lamp from Flos
庭院“内”的绿色系柱体来自品牌视觉语言的隐形表达。我们将品牌名称中的字母“O”转化为几何元素，并融入可重复利用的柱体，直接包裹建筑原始结构，以便品牌延续其更多可能性。独立在庭院“外”的还有一个半开放试衣间，我们以一组可自由移动的镜面屏风承载了空间的灵活性。
Within the courtyard, green-hued columns embody the brand’s visual language in a subtle yet deliberate way. Inspired by the “O” from the brand’s name, these geometric forms wrap around the original structural columns, emphasizing reusability and flexibility for future design adaptations. Meanwhile, a semi-open fitting room stands independently in the courtyard “exterior,” featuring custom mirror-paneled screens that can be freely moved or reconfigured, adding an extra layer of spatial flexibility.
以温差美学自然过渡功能分区
Natural Transitions Through a Play of Temperatures
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穿过序厅，展厅的明朗简约通过一道复古阶梯过渡至办公空间的温暖紧凑。
Passing through a minimalist foyer, the bright and airy showroom transitions seamlessly to the warm and orderly atmosphere of the office space via a vintage staircase.
办公区域延续了品牌混搭的理念，复古隔断和审版桌被附上象征品牌的抽象图案，进一步强化视觉上的统一。墙面覆盖毛毡，方便团队随时张贴记录灵感火花。
The office continues the brand’s penchant for mixing styles. Retro partitions and pattern review table feature abstract motifs inspired by the brand’s identity, enhancing visual consistency throughout. The walls are covered with felt, offering the team a convenient surface to pin inspiration, fabric swatches, and memos while keeping the space organized and practical.
▲沙发来自Mogg，落地灯来自Cappellini Sofa from Mogg, floor lamp from Cappellini
来到品牌创始人的办公室，这里是一处容纳了天马行空的私人创作天地，生活与办公功能俱全，充满居家的温暖气息，让办公室洽谈更像来家中做客一样放松。
In the founder’s personal office, creativity flows freely within a multifunctional space that bridges life and work. Designed to feel like a warm home, the office provides a relaxed, welcoming environment where meetings feel more like casual conversations in someone’s living room.
夜幕降临，在庭院感受一隅静谧
When Night Falls: Find Tranquility in the Courtyard
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天色渐暗，外部庭院成为工作室伙伴的休憩地。半围合的留缝框景，使人们能够更自然地感受光影和植物的交互。庭院平台既可以作为短暂停留的座椅，也能与周围环境形成和谐对话。
As the evening sets in, the outdoor courtyard transforms into a tranquil retreat for the studio team. Subtly framed by semi-enclosed openings, the courtyard blurs the line between interior and exterior, allowing people to experience the interplay of light, shadows, and greenery in a natural, unobtrusive way. The courtyard platform doubles as seating for short breaks or as a seamless extension of its surrounding environment, creating a harmonious dialogue between people, space, and nature.
项目信息
Project Info
项目：COMMON ZHANG
地址：广东广州
时间：2024
面积：1113m²
主要材料：石材、木皮、地毯、艺术漆
设计机构：今朝风日好(http://www.ofdsp.com/)
设计总监：李俊鹏
项目团队：张威利、方如林、刘广威、万浩、黄得伦、吴泽安
摄影团队：屳摄影
Project: COMMON ZHANG
Location: Guangzhou, CHINA
Year: 2024
Area: 1113m²
Materials: Stone, Veneer, Carpet, Artistic Coatings
Architects: One Fine Day Studio & Partners
(http://www.ofdsp.com/)
Lead Architect: Junpeng Li
Design Team: Weili Zhang, Rulin Fang, Guangwei Liu, Hao Wan, Delun Huang, Zean Wu
Photographer: Xian space
