瑞德设计 | 恒久集团企业展厅

“从满足通勤远游的汽车与船舶

到输送邮件包裹的物流设备

从指向无尽星海的航空航天机械

到关乎地球自然生态的环保机械

在触手可及的智能生活

与深刻前沿的尖端研究之间

「链传动」的存在，隐秘而伟大”

“From cars and ships enabling commute and long journeys

to logistics equipment delivering mail and packages,

and from aerospace machinery reaching for the endless stars

to environmentally friendly machinery concerning nature and ecology of the planet,

between the smart life within reach

and the profound cutting-edge research,

the existence of the Chain Transmission is inconspicuous but great.”

恒久集团，自1953年始创以来专于链传动产品的研发和制造，作为全球链传动企业前10强，在钢铁、水泥、采矿、石油、电力、化工、玻璃、粮油等众多工业领域创新，持续引领中国「精工之路」。恒久集团企业展厅，坐落于浙江诸暨，由瑞德设于2022年策划设计、跟踪落地搭建而成。

Hengjiu Group specializes in the R&D and manufacture of chain transmission products since its establishment in 1953. As one of the world’s TOP 10 chain transmission enterprises, Hengjiu Group has been innovating in various industrial fields such as steel, cement, mining, petroleum, electricity, chemical, glass, grain and oil, continuously taking the lead in China’s Path of Precision Work. Located in Zhuji, Zhejiang Province, the Hengjiu Group Enterprise Exhibition Hall is designed by RE&DER DESIGN which tracked its entire construction process in 2022.

“在乐趣新奇的观感与体验中，了解恒久的发展与探索，信任恒久的产品与技术，认同恒久的愿景与荣耀”，是恒久集团展厅为观者置身其间时所设的理想预期。

“To understand the development and exploration of Hengjiu, trust its products and technologies, and recognize its vision and achievements through the interesting and fancy visit and experience” is the ideal expectation set by the Hengjiu Group Enterprise Exhibition Hall for visitors.

由此，依托精工美学空间载体，恒久集团展厅以「永无止·精」的主题演绎为轴，分设三章，将恒久集团发展历程的叙事性、深耕多元细分领域的独特性、产品技术的精专性融入恒久集团企业展厅，为每个细分的产品应用领域差异化定制以小见大的「微场景」，让观众在最短时间内，全方位了解恒久集团的企业文化、技术优势，在乐趣新奇的观感与体验中理解不同细分应用领域的产品特性。

Relying on space carrier of precision work aesthetics, the exhibition hall set three chapters for the display with the theme of Endless Exploration for Precision as the axis to integrate the narrativity of Hengjiu Group’s development history, the uniqueness of engaging in diverse subfields and the expertise of product technologies to the hall itself. Micro-scenarios are customized for subfields of product application to enable audiences not only to roundly understand the enterprise culture and technical advantages of Hengjiu Group but comprehend the features of those products in a joyful and fancy way within the shortest time.

“链条不再是陌生的、冰冷的或单调的金属构件，它们被赋予了秩序感、趣味性、专业力。最重要的是，常以隐形姿态默默运作的链条，对于日常生活的价值与意义、对于社会生产与发展的积极贡献与推动作用，皆通过展厅这一载体得以生动展现，从幕后走到台前。”这，便是此展厅真正的价值所在。

“Chains are no longer the strange, icy or monotonous metal components since a sense of order, enjoyment and expertise are endowed with them. Most important of all, through the carrier, namely the exhibition hall, chains that often operate in an invisible mode are walking from behind the scenes to the front of the stage, as the value and meaning of the chain for daily life together with the positive contributions and promotion of social production and development are vividly displayed.” This is where the value of the exhibition lies.

第一章Chapter One

恒者行久：回首探索之路

The One with Persistence Walks Far: Looking Back on the Path of Exploration

“恒久之翼，展翅翱翔于制造、科技之林，追逐振兴之梦。”踏入展厅，由恒久集团创始人寿锡伦先生创意策划的企业标识「恒久之翼」，展翅静置一侧，追衍恒久振兴之梦。

“The Wings of Hengjiu are soaring in the forest of manufacture, science and technology to pursue the dream of revitalization.” Entering the exhibition hall, the Wings of Hengjiu, the enterprise label creatively designed by the founder of Hengjiu Group Mr. Shou Xilun comes into view. It is spreading wings by the side of the hall, symbolizing Hengjiu’s pursuit of revitalization.

目光顺延斜向立置的墙面，向内望去，视野中央的巨幅悬屏装置，在金属灰与铅白色为主调的展厅内部凌空垂悬，庞然而静谧。

Looking inward along the oblique standing wall, a large-sized hanging screen installation is right in the center of the view, hanging still in the exhibition hall of metallic gray and lead-white hue, giant but silent.

▲悬屏装置的悬挑结构，在化解重量、丰富空间层次、赋予空间通透轻盈感的同时，加深视觉冲击力。The overhanging structure of the hanging screen installation deepens the visual impact while reducing its weight, enriching the spatial layers and giving the space a sense of transparency and lightness.

走进细观，巨幅悬屏与地面展台的边缘结构，彼此隔空呼应，模拟链条与链轮间的啮合形式，引人联想恒久集团作为链传动产品一站式供应商的品牌属性。

When visitors walk in for further observation, the huge hanging screen installation and the near-edge structure of the showcase echo each other with the imitation of the meshing pattern between chain and sprocket, reminding them of the brand attribute of Hengjiu Group as a one-stop supplier of chain transmission products.

向内深入，承接「恒久之翼」的叙事源起，恒久集团70年来在链传动领域与社会各方携手砥砺前行的历史之卷，于滑动屏内细数铺展。

Deeper in the hall, following the narrative origin of the Wings of Hengjiu, the volume recording the history of Hengjiu that has forged ahead in the chain transmission field hand in hand with all parties in society for 70 years unfolds on the sliding screen.

第二章Chapter Two

千锤百链：演绎无形之力

Exquisite Chains Shaped by Countless Hammering: Displaying the Invisible Power

「千锤」，影射钻研之志；「百链」，托寓创新之果。「千锤百链」区，以精工为链，牵发恒久集团于多元细分领域的突破引领。

Countless Hammering implies the will of industrious research and development while Exquisite Chains means the fruit of innovation. With the precision work as the narrative chain, the area of Exquisite Chains Shaped by Countless Hammering presents the breakthrough and leading position of the Hengjiu Group in diverse subfields.

# 链引质造：四驱车分动箱链条区

# Chains of High quality: The Area of Transfer Case Chain of a Four-Wheel Drive

「千锤百链」的开篇，拥有多项发明专利的四驱车分动箱链条、齿轮装置，平铺陈列于呼应链条元素的台面，率先映入眼帘，直观领略四驱车分动箱链条装置的精工细节。

At the beginning of this chapter, transfer case chains and toothed gearings of a four-wheel drive, which boast a lot of invention patents, display flat on the table that echoes the chain element. Visitors thus can directly appreciate the precise details of these transfer case chains at first sight.

配合背衬墙面的产品应用场景展演，感知恒久四驱车分动箱链条在可靠性、冲击韧性、磨损性、轻量化、低噪声等多方面的卓越性能。

With the scenario performance of product application on the background wall, the exhibition area makes audiences perceive the extraordinary property of the transfer case chain of a four-wheel drive in aspects of reliability, impact toughness, anti-wear performance, light weight and low noise.

# 链动产业：重工业领域链条区

# Chain Transmission Industry: The Area of Chains in the Heavy Industry Field

目光折向四驱车分动箱链条区的右侧，恒久集团在钢铁、水泥、采矿、石油、电力、化工、玻璃、粮油等重工业领域的创新成果，以立体画轴状貌，横向铺展。

On the right side of the area of transfer case chain of a four-wheel drive, the innovative achievements of Hengjiu Group in the heavy industry field such as steel, cement, mining, petroleum, electricity, chemical, glass, grain and oil are horizontally spreading in the stereoscopic painting axis shape.

▲应用在粉尘工作环境中的铁矿粉堆取料机链条、严酷工况下输送矿石物料的梭式矿车链条……通过观摩各重工业领域链传动产品的精湛细节，体察恒久链条链轮设备创新对中国重工业发展壮大的推动作用。

The chains of iron ore powder stacker and reclaimer equipment applied in dusty environments and of shuttle cars to transport minerals in harsh working conditions…… By observing the exquisite details of chain transmission products in various heavy industry fields, audiences can perceive the role of Hengjiu chain sprocket equipment innovation in promoting the development and growth of China’s heavy industry.

▲应用于冶金、水泥、汽车生产线、电厂、煤矿等重工业领域的大型特种链轮，悬于透明展柜内，链轮整体调质，以及经高频淬火热处理、数控精密加工的齿形细节中，明晰可观。

The large special sprocket applied in metallurgy, cement, automobile production lines, power plants, coal mines and other heavy industry fields is hanging in a transparent showcase, which enables the overall essence of the sprocket, as well as the details of gear tooth shaped by high-frequency quenching and heat treatment, CNC precision machining to be clearly visible.

▲智能停车系统模型，可亲手遥控操作，在停车塔垂直循环链牵引、提升过程的动态演绎中，感知城市居民停车难题的现代化解法。

The smart parking system model can be operated by remote control. In the dynamic performance to show how the vertical circulation chain of the parking tower drags and lifts, the perception of the modern solution to the parking problem of urban residents can be realized.

▲应用于叉车和堆高机的板式链条，按型号拆解陈列。在重载情况下做高频率横移升降等操作的链条结构，从而成为去神秘化的可视实体，不再止于遥远难及的抽象概念。

▲The leaf chains used in forklifts and stackers are disassembled and displayed by type. The chain structure for high-frequency reciprocating and lifting operations under heavy loads thus becomes a visible entity that is no longer a distant and inaccessible abstract concept.

# 链接生活：酒、饮料、水及食品领域；玻璃器皿行业链条区；链条设备区

# Connection with Life: The Area of Wine, Beverage, Water and Food; The Area of Chains in Glassware Industry; The Area of Chain Equipment

左转而入，行至之处，锚定着恒久链传动产品细分应用领域的另一面向：啤酒、饮料、水、酱油、米醋，几乎所有液态产品的加工、灌装过程，都应用到大量平面输送链传动产品；酒瓶、医药瓶、香水瓶等玻璃器皿的制造过程，都离不开高质量的齿形输送链条；写字楼、高端住宅、机场航站楼等场景中的智能开窗机，用于户外严峻工作环境的伐木机锯链……

Turning left and entering, the place where visitors arrive anchors the other side of Hengjiu’s chain transmission subfield of product application: plenty of horizontal conveyor chains are applied to the processing and filling process of almost all liquid products such as beer, beverage, water, soy sauce, rice vinegar; the manufacturing process of glassware such as wine bottles, pharmaceutical bottles and perfume bottles cannot be separated from high quality toothed conveyor chains; chain transmission products also are applied to smart window openers in office buildings, advanced residential buildings, airport terminals and other scenes; saw chains of logging machine can be seen in severe outdoor working environment ……

恒久链传动集团以隐秘却关键的无形之力，服务并驱动着现代化社会中人们的消费、工作、起居等生活日常。

Hengjiu Chain Transmission Group serves and drives the daily life of people in modern society in terms of consumption, work and living, with the invisible force that is inconspicuous but crucial.

▲不锈钢平顶链等系列平面输送链条链网，承载着日常生活中随处可见的瓶瓶罐罐，复原在酒、饮料、水及食品领域的生产工段，液态产品高速平稳运送的场景。

Horizontal conveyor chains and chain nets such as stainless-steel flat top chains carry bottles and jars that can be seen everywhere in daily life. The exhibition recovers the scenario that liquid products are in high speed and smooth transportation during the production process in the field of wine, beverage, water and food.

▲玻璃棋子道具指代玻璃容器，置于高精度齿形输送链之上，待来者滑动体验。从玻璃棋子道具无抖动、无卡阻的丝滑运转过程中，感受恒久齿形输送链条的高质量性能。

The glass chess piece props simulate glass containers, which are placed on top of a high-precision toothed conveyor chain for visitors to slide and experience. From the smooth transmitting process of these props without shaking and jamming, visitors can feel the high quality performance of the tooth conveyor chain.

▲搭建专业伐木人士的户外工作场景，传递大功率高端锯链对高强度的特殊工作环境的适应度。

The outdoor working scenario of professional loggers is built to display the adaptability of advanced high-power saw chains to the special working environment of high intensity.

第三章Chapter Three

厚积薄发：观览无限之境

Constant Progress Made by Accumulated Strength: Viewing the Infinite Realm

见证了「千锤百链」区的创新探索，目光抵达「厚积薄发」区所揭开的荣誉高地。

Witnessing the innovative exploration of the previous area, the next site to be arrived at is the land of honor unveiled by the area of Constant Progress Made by Accumulated Strength.

近二十类的企业荣誉证书，数十项的发明专利证明，由呼应恒久集团的品牌属性与展厅主题的链条、传送带道具整合串联，错落归置于墙面，闪烁着历史的荣耀，凝聚着未来的期许。

With the help of the chain and conveyor props which echo the brand attributes of Hengjiu Group and the theme of the exhibition hall, nearly twenty types of certificates and dozens of invention patents being placed on the wall are integrated with each other, shining with the glory of history and delivering the expectations of the future.

至此，从初始的「恒者行久」，到终章的「厚积薄发」，一条无边延伸、无限重塑的势能之链，贯穿起恒久集团的过去与未来， “永无止·精”的空间主题，至此形成完美的叙事闭环。

By now, from the initial ‘The One with Persistence Walks Far’ to the final chapter of ‘Constant Progress Made by Accumulated Strength’, a chain of boundlessly extended and infinitely reshaped potential energy runs through the past and future of Hengjiu Group. The theme of Endless Exploration for Precision has so far formed a perfect narrative closed loop.