MOC | 极氪中心-西安南湖金座店

西安是一个具有深厚历史底蕴的城市，作为世界四大古都之一，城中仍保留了古城的许多印记；而新能源汽车则具有强烈的科技属性；如何在现代感的空间中回应古城的韵味，是本次项目思考的重点。

As one of the four ancient capitals in the world, Xi’an is a city steeped in profound historical heritage, with a plethora of ancient landmarks. Despite this, the strong attribute of technology possessed by new energy vehicles presents a challenge when it comes to incorporating the charm of this ancient city into a modern retail space. As such, finding ways to seamlessly fuse these two contrasting elements has become the primary focus of this project.

01/“犹抱琵琶半遮面”的动线规划

01/ Flow of movement in a hide-and-seek style

项目的场地位于一座现代公寓的一层，优势来自于三面通透的玻璃幕墙，让空间具有很好的对外展示面，而劣势则是由于建筑结构的原因，空间内存在较多结构墙体，对展示效果产生大量遮挡，空间被切割得零碎。

The project site is situated on the first floor of a modern apartment building. One advantage is that there are transparent glass curtain walls on three sides, which provide the space with an excellent external display facade. However, the disadvantage lies in the structural walls of the building, which obstruct the display and divide the space into sections.

▲平面图Plan

▲店铺外观Shop façade

结合场地条件，我们采取了一种全新的布局策略：不同于过往汽车展厅开敞式布局，而是依托于承重墙，在满足功能需求之外，创新式地将一台展车穿插进空间中部——无论在展车区、用户区与幕墙外都可以一窥展车的局部，通过趣味性的布局吸引人们进行寻找和探索。

Given these site conditions, we have adopted a new layout strategy. Unlike traditional open vehicle showrooms, we have arranged the space along the load-bearing wall and placed a show vehicle creatively in the center to meet functional requirements. This allows people to have a glimpse of the show vehicle from the display area, user area, and even outside the curtain wall. The layout piques interest and encourages people to explore and discover.

▲从室外看向空间内部，可窥探到展车的局部From the outside, a glimpse of the show cars can be seen within the space.

▲专属的用户区入口Exclusive access to the user area

从展车区也可以看到空间中部的展车。在两个展车区域之间，我们依承重墙规划了VIP洽谈室，承重墙的外侧一圈则形成了开放式的洽谈区域。

The center show car can also be seen from the showroom. We have planned a VIP room along the load-bearing wall between the two show areas, as well as an open negotiation area on the other side.

▲嵌入空间中部的展车区 Show car area in the center of the space

洽谈室内的屏风画面以金箔搭配蓝色构成抽象的古城景象，回应城市在地文化。

The VIP room features a screen decorated with gold foil and blue, forming an abstract scene of the ancient city that responds to the local culture.

▲洽谈室VIP room

洽谈室和开放洽谈区之间我们设置了共享景观，让自然融于空间。

A shared landscape is set up between the VIP room and the open negotiation area, seamlessly blending nature into the space.

▲区域间的共享景观 Shared landscape between areas

02/ 以色彩和艺术回应品牌与城市的融合

02/ Echoing the integration of brand and city through color and art

空间中我们大量的使用了米灰色的天然砂岩，以此回应古城历史悠久的一面；代表现代科技的不锈钢材质在空间中的穿插运用，其轻盈的现代感，与米色砂岩一起构成空间的基调。

To pay homage to the historical aspect of the ancient city, we incorporated substantial light beige natural sandstones into the space. Dotted throughout are elements of stainless steel, representing modern technology. This combination of light modern forms and beige sandstones have established the foundation of the space’s aesthetic.

▲空间的基调Aesthetic tone of the space

千年银杏树是西安的一张历史名片，其历经千年而枝繁叶茂，带有强烈的艺术与人文气息。

The thousand-year-old ginkgo tree is a historical symbol of Xi’an, with branches that have flourished for thousands of years, lending an air of rich artistic and humanistic appeal to the city.

▲西安终南山千年古刹内的银杏树，于唐代贞观年间种植，距今1400多年

The ginkgo tree in the thousand-year-old temple of Xi’an Zhongnanshan Mountain was planted during the Zhenguan period of the Tang Dynasty, over 1,400 years ago.

我们用现代手法将银杏树转换为大型艺术装置融入空间中，并结合克莱因蓝的造型作为点缀，用现代艺术的形式链接汽车品牌的科技属性和在地性的城市印象。

We utilized modern techniques to transform the ginkgo tree into a stunning art installation, and naturally integrated it into the retail space with a splash of Klein Blue to the design. By modern art, we have bridged the technological attribute of the vehicle brand and the local impressions of the city.

▲与空间融合的银杏树装置Ginkgo tree installation integrated in the space

▲装置细部Installation details

步入用户区，空间的氛围逐步向更加温暖的调性转变。木质材质与蓝色的元素的对比在空间中获得了巧妙的平衡。

As one enters the user area, the space atmosphere gradually shifts to a warmer tone. The balance between the wood and blue elements is achieved subtly throughout the space.

▲用户区入口 Entrance to the user area

▲用户区吧台User area bar

▲用户区User area

▲空间细部 Interior details

温暖的调性和多样化的座位形式满足了不同时段的使用需求，除此之外，设计规划了一个独立的长桌阅读室以满足安静阅读的需求。

In addition to the warm tone and a variety of seating formats to meet the needs of different occasions, a separate reading room with a long table is designed for quiet reading.

▲多样化的座位形式Diverse seating forms