江南忆，最忆是杭州。
山寺月中寻桂子，
郡亭枕上看潮头。
何日更重游？
——白居易 [唐]
#01
坐靠西子湖，遥望钱塘潮
HATCH汉齐建筑与ZEEKR极氪再度联手，打造极氪中心·杭州城西银泰。店铺落址于建筑转角底商，行人往来如织，极佳区位为极氪品牌形象打造提供了优越的先天条件。
HATCH designs a new ZEEKR Centre at Western Hangzhou Intime City. The store occupies a corner spot with favorable flows of traffic. The location provides an ideal foundation for ZEEKR to build its brand image.
设计延续了极氪品牌的定位——精致、潮流、科技，在满足汽车展示与洽谈销售的同时，亦为车主提供社交与休憩空间。
Our design highlights ZEEKR’s characteristics – sleek, exquisite, and innovative. ZEEKR Center is more than a car showroom. It also provides a space ZEEKR car owners to connect.
正如极氪一贯坚持的理念：极氪中心不仅是了解品牌、体验产品的体验中心，更是用户与朋友相聚的都市会客厅，也是彼此启迪的共创中心。
As ZEEKR believes, ZEEKR Center is more than a space for potential car owner to learn about the brand and its car models. It is also serves as a “Urban Living Room” for friends to meet up and hang out. Most importantly, it is a center of creativity that instigates inspirations.
在设计过程中，在遵循极氪基因的基础上，重点考虑如何在店铺中融入15%杭州的在地元素。杭州城的西湖景致广为传颂，而我们决定另辟蹊径，从钱塘江的潮水中汲取灵感，作为致意杭州的巧妙礼赞。
In our creative process, besides maintaining ZEEKR’s brand image, we focused on integrating Hangzhou’s city character into the space. While West Lake is the most well-known and beloved natural and cultural attraction in Hangzhou, we decided to think out of the box by drawing inspirations from Qiantang River’s tidal bore.
▲卫宏涛David 概念手绘 (Conceptual sketches.)
钱塘江观潮的传统古已有之，这奇观在今天依然令人神往。唐代诗人白居易便描绘过让他流连忘返的钱塘江观潮之旅——“江南忆，最忆是杭州。山寺月中寻桂子，郡亭枕上看潮头。何日更重游?”
The Qiantang River Tidal Bore is known as one of the largest tidal bores in the world. The breathtaking view has been well documented by literati since ancient times. Today, Qiantang tidal bore watching is still a popular annual event.
天花选材玻璃纤维增强石膏板，造型富有动态，并展现立体层次感，呼应“极氪潮”主题，构成二层空间视觉亮点。(The suspended ceiling employs GRG material. The multi-layered structure presents a free flowing form. The ceiling is an unmissable feature on the second floor. )
我们设计了流线型的天花：层叠的波浪造型，加上整体的大地色基调，令人联想起钱塘江潮水势如万马奔腾的壮丽景观。
Inspired by Qiantang River tide, we composed a multi-layered suspended ceiling with a free flowing silhouette. Its form and neutral color poetically depict the spectacular tide.
潮水形态的天花设计一方面增加了空间中的动态，另一方面也调动了视觉上的方向感，促使访客去窗边看看室外的绿意，抑或是探索空间另一侧的休闲区域。
The flowing ceiling not only infuse energy into the space, it also subtly directing visitors’ movements. The “tides” stretching towards the window might encourage visitors to take a look at the city view, as well as exploring a lounge area on the other side of the space.
▲空间中的软装家具以中性色为基调，材料富有变化，包含皮革、织物、木、金属等。(The space is decorated with neutral colors and natural materials. )
我们将设计主题定义为“极氪潮”，一语双关地描画出在地景观与极氪品牌中的潮流基因。在“极氪潮”的下方，抬高的吧台区域，整体像是一座悬浮状小岛。
Featuring the ceiling, we concluded our design theme to be “Zeekr Tide,” simultaneously paying tribute to the energy of the brand as well as Hangzhou’s geographical wonder. An elevated bar area is located under the ceiling, which appears to be a floating island.
吧台采用“L”型转角设计，并选用了极氪的品牌色“电光蓝”，展现出“天青色等烟雨”的意境，令人联想起水天一色的景观，又或是品茗使用的青瓷茶器。吧台照明采用RGBW调色系统，可以在不同场景打造别样的氛围感。
We employed Zeekr’s brand color, electro-optic blue, for the L-shaped bar, resonating with a romantic image depicted in ancient Chinese poetry – water melts into the sky, and a pale celadon color appears. The bar is equipped with RGBW lighting, enabling smooth switches of spatial atmospheres in accordance with different usage scenarios.
围绕吧台深入探索空间，人们将经过休闲区、会议区与论坛区。吧台的浮岛结构在构成视觉中心的同时，也巧妙调配了二层的动线与空间功能区域划分。
Visitors are invited to explore the space around the bar area. Apart from serving as the aesthetic feature on the second floor, the elevated bar efficiently divides space into different functional areas – lounge area, meeting rooms and forum space are orderly arranged around the bar.
与此同时，我们为店铺选用了多宝树、龟背竹、天堂鸟等适于室内生长的植物，它们的融入增加了空间的生命力与温馨感，也平添了青山远黛的氛围感。
We are also in charge of selecting interior greenery for the space, with the aim of building a cozy and pleasant atmosphere. In addition, the greenery also resonate with Hangzhou’s natural sceneries.
▲在休闲区，我们选用了模块化沙发，可供使用需要自由排列组合。(Modular couches are used in lounge area.)
#02
延续极氪基因，
精致、潮流、科技之美
乘坐专属电梯，步入一层汽车展示区，极氪中心的标志性美学语言得到了彰显。
Going down from the second floor, visitors will arrive on the first floor through an in-store private elevator. The first floor is designed to serve as a vehicle showroom, where ZEEKR’s iconic aesthetic language is displayed and emphasized.
空间一层的汽车展厅沿用了双层发光灯膜天花板，简约、前卫的空间设计凸显了纯电豪华车型中的精致、潮流、科技，引起零世代客群的审美与使用体验共鸣。
The showroom’s ceiling is covered with double-layer luminous film. We maintain our design to be modern and minimal, in accordance with ZEEKR’s sleek, exquisite, and innovative characteristics. The design caters to the brand’s target consumers’ aesthetics and lifestyles.
在最终的整体呈现中，杭州城西银泰城极氪中心展示了70%的极氪基因，佐以15%的科技感与15%的在地元素。打造每一间极氪店铺，HATCH汉齐在延续风格语汇的基础上融入巧思，使每一个空间在细节中都富有变化，引人推敲与品味。
In our overall presentation, the ZEEKR Center at Western Hangzhou Intime City is a combination of 70% of brand image, in addition with 15% of high-tech vibe and 15% of local characters. As a long-term collaborator with ZEEKR, HATCH Architects insists on imbuing fresh ideas into different stores, while sustaining ZEEKR’s brand image. Visitors are welcomed to explore different details in each store, obtaining surprises and happiness from HATCH’s innovations.
#03
细节之处
▲墙面艺术漆由手工批刮上色，在不同的光影下展现细腻肌理。(Hand painted walls display different textures under different lighting conditions.)
▲“L”型吧台饰有长虹玻璃，其中的夹胶渐变色选用了极氪的品牌色“电光蓝”，映射青山远黛之意境。(The L-shaped bar is decorated with reeded glass. ZEEKR’s brand color, electro-optic blue, is deployed in the design.)
▲地面以浅米色水磨石打造，折角处均经过圆角处理。(Flooring is composed of beige terrazzo. Corners are curved to enhance coziness.)
▲木饰面以及木质家具的运用凸显温暖质感，与汽车展示空间形成鲜明对比。(Wooden panelling and furniture are generously employed on the second floor, in contrast to the sleek and avant-garde showroom on the first floor.)
▲极氪生活方式产品区，凸显精致、潮流、科技的品牌基因。(A built-in cabinet is designed display ZEEKR’s lifestyle products.)
#04
项目图纸
项目信息——
项目名称：极氪中心 | 杭州城西银泰
项目位置：浙江省杭州市拱墅区丰潭路380号
业主：极氪
建筑外立面/室内/软装/导向标识设计：HATCH Architects 汉齐建筑
项目面积：830平方米
状态：竣工
主创设计：卫宏涛 David Wei
设计团队：卢芃宏，徐嘉文，李嘉洋，王倩，劳宏安，代二强
灯光设计：倪剑敏
机电顾问：唐维
项目管理：戴德梁行装修工程（北京）有限公司上海分公司
施工图单位：上海康业建筑装饰设计研究院
施工单位：上海一建东顺建筑有限公司
软装供应商：上海昇勤实业有限公司
摄影：RAWVISION studio
Project Information——
Project：ZEEKR Center | Intime City Hangzhou West
Location：No.380, Fengtan Rd, Gongshu District, Hangzhou, Zhejiang
Client：ZEEKR
Architect：HATCH Architects
Total GFA：830 sq m
States：Completed
Chief Designer：David Wei
Design Team：Lu Penghong, Xu Jiawen, Li Jiayang, Wang Qian, Lao Hongan, Dai Erqiang
Lighting Design：Ni Jianmin
MEP：Tang Wei
Design Management：Cushman & Wakefield
Construction Drawings：Skydesign
Contractors：Shanghai Yijian Dongshun Construction Co.
Furnishing Supplier：SHENGQIN
Photographer：RAWVISION studio
