认识事物的顺序，往往是由表及里，因而营造让人好奇的空间序幕，是商业空间设计中很重要的一环······
Recognize the order of things,It is often from the outside to the inside,Thus creating a curious space prologue,It is a very important part of commercial space design
HEY ELE·嘿象科技美肌是一家坐落于太原的高端医疗美容连锁机构，拥有业内资深专业团队，专注于高品质高服务的高端医美品牌。此次携手MOOTHAN. Design，探索以人为本的未来科技美容的可能性，同时注重品味与质感，打造了一个科技与美感兼具，高雅而具有温度的精致美学空间。
HEY ELE Technology Beauty muscle is a high-end medical beauty chain located in Taiyuan, with a senior professional team in the industry, focusing on high quality and high service high-end medical beauty brand. This time, together with MOOTHAN. Design, we explore the possibility of human-oriented future science and technology beauty, and pay attention to taste and texture, creating a refined aesthetic space with both science and technology and beauty, elegance and temperature.
暗涌/ swells
从全新的视角剖析空间，将门厅接待及等候区域通过墙面的黑镜及顶面的镜子质围合成多层反射，营造出梦幻奇特的视觉空间。
Analyzing the space from a new perspective, the reception and waiting areas of the foyer are integrated into multi-layer reflections through the black mirror on the wall and the mirror on the top surface to create a fantastic visual space.
互联网的发展和疫情的经历，很大程度改变了人们的购物方式和生活方式，于此也对品牌空间提出了新的时代命题。不同于过去简单铺陈，当下的品牌展厅更注重通过空间设计展示品牌气质，从而为到访的客人带来沉浸式品牌体验。
The development of the Internet and the experience of the epidemic have greatly changed people’s shopping and lifestyle, which also put forward a new era proposition for the brand space. Different from the simple layout in the past, the current brand exhibition hall pays more attention to the display of brand temperament through space design, so as to bring an immersive brand experience to the visiting guests.
光影 / 材质
Light & Shadows / Materials
暗系场景氛围的营造，让光点亮的地方成为主角。阴影沿着光的边缘舒展，赋予进入者无限的想象空间。不同层次的明暗转换给予内心情绪的释放和强烈的自我属性，让舒缓自由的体验感贯穿始终。
The atmosphere of the dark scene is created, so that the bright spot becomes the protagonist. The shadow stretches along the edge of the light, giving the entrant unlimited space for imagination. Different levels of light and shade transfer give the release of inner emotions and strong self-attributes, so that the experience of soothing freedom throughout.
在这里，一种关注精神性，注重流动感的设计语汇，在此形成
here,One focuses on spirituality,Focus on the sense of flow of the design vocabulary,Form here
物质与浮力 / matter and float age
多种空间在此互相交融，一种独特的美学又将空间统一起来，就像多种时空在这里交错。漫步其中，时刻都有穿越时空的惊奇感，流连忘返。
Multiple Spaces blend together here,A unique aesthetic unifies the space,It’s like a lot of time and space going on here,Wander among,There is a sense of wonder through time and space all the time,Be too busy to return
基于场地的考虑，朝向内部卖场的墙在⼀定程度上界定了空间的从属关系，但封闭的实体⼜阻绝了视觉通透的可能，所以“窥”由“裂缝”的形式出现，使看与被看的⼆者之间彼此转换，主体同客体发⽣微妙的变化。光，⼀泻⽽下，为裂缝赋予明暗阴影、清晰边界、⾃然意象和契合品牌定位的符号语⾔。
Based on the consideration of the site, the wall facing the internal store defines the subordination of the space to a certain extent, but the closed entity also prevents the possibility of visual permeability, so “peep” appears in the form of “crack”, which transforms the two seeing and being seen into each other, and subtle changes occur between the subject and the object. Light, flowing down the stream, gives the cracks light and dark shadows, clear boundaries, natural imagery and a symbolic language that fits the brand’s positioning.
在悄无声息之中，营造丰富的层次感、完美演绎涂料的质感与肌理，为肃静的场域注入活力的同时，将品牌理念借由空间直接传递，访客的自然而然地完成探索、感知、对话、认同、选择的过程。⽅形与圆形的⼏何对⽐，建构出视觉的中⼼。
In the quiet, create a rich sense of hierarchy, perfect interpretation of the texture and texture of the paint, inject vitality into the quiet field at the same time, the brand concept through the direct transmission of space, visitors naturally complete the exploration, perception, dialogue, identification, choice process. The geometric contrast between the square and the circle constructs the center of vision.
物质与浮力/ matter and float age
穿过拱形长廊，内部借用建筑元素，通过结构、形态的穿插与互动，构成内建筑语言，呈现空间张力和协调的同时也在探索当代美学。
Through the arched corridor, the interior borrows architectural elements, and through the interpenetration and interaction of structure and form, constitutes the interior architectural language, presents the space tension and coordination, and explores contemporary aesthetics.
色彩 / 张力
Colors / Dramatic Tension
灰色与黑色铺构的空间基底中，暗藏一抹清新的“绿色”，色彩上的突变，成为空间造型之后引爆空间张力的第二个高潮。色彩应用的巨大反差极具引导性，同时为进入者留下深刻的印象。
In the gray and black paved space base, a fresh “green” is hidden, and the sudden change in color becomes the second climax of space tension after space modeling. The great contrast of the color application is very instructive, while leaving a deep impression on the entrant.
过道区域通过两侧的黑镜及地面的线形灯带，将空间无限扩大。空间既幽暗，又梦幻。通过地面的地灯引导动线，奇幻和平静的情绪交织，产生不同的空间体验。
The aisle area is infinitely expanded by black mirrors on both sides and linear light strips on the ground. The space is dark and dreamy. Through the ground lights to guide the moving lines, fantasy and calm emotions interweave, producing different spatial experiences.
在空间元素的选择上，依据空间的原始结构来展开，区块空间以方正为主，再用简单的几何线条相互连接和贯穿，产生不同的交叠关系，圆柱体、长方体等的元素的演变使用，高低错落的层次关系，让冷冷的空间有了律动，设计使得原始空间中的那些弊端在交叠和几何造型的设计中，变成了许多有趣的点。
The selection of space elements is based on the original structure of the space. Block space is mainly square, and simple geometric lines are used to connect and penetrate each other, resulting in different overlapping relationships. The evolution and use of elements such as cylinders and cuboids, as well as the hierarchical relationship between high and low make the cold space have rhythm. The design makes those drawbacks in the original space become many interesting points in the design of overlapping and geometric shapes.
光是空间设计中不可或缺的“硬件”，原始空间的自然采光较差，通过光的设计，体现空间的温度；自然的光感延续几何线条的设计理念，点光源组成线条灯，线条灯动线走向形成成面，以几何本身的形式构成整个空间的光源落地，大面积的天花，整体做发光处理，类自然的采光漫反射到整个空间，弱化产品、弱化空间感，突出使用者。
Light is an indispensable “hardware” in space design, the natural lighting of the original space is poor, and the temperature of the space is reflected through the design of light. The natural sense of light continues the design concept of geometric lines, the point light source constitutes the line light, the line light moves toward the formation of the plane, the light source of the entire space is formed in the form of geometry itself, the large area of the ceiling, the whole is illuminated, and the natural lighting is diffused into the entire space, weakening the product, weakening the sense of space, and highlighting the user.
设计以最直白的几何线条交织和分离作为无形的空间“结界”，通过最基础的块体设计与配合，让功能多变但又有聚焦集中点，空间收方自如引导着静下来的节奏，通过几何造型在直白的表达中凸显细节追求，空间中的细节关系缝隙关联，是互不打扰的“关照”。
The design takes the most straightforward geometric lines interweaving and separation as the invisible space “boundary”, through the most basic block design and coordination, so that the function is changeable but there are focus points, the space is freely guided by the quiet rhythm, and the geometric modeling highlights the pursuit of details in the straightforward expression, and the details in the space are related, which is the “care” that does not disturb each other.
细节呈现
Detail presentation
在实际经营的过程中，我们发现不少顾客会在空间中留影，并上传影像至社交网络，继而吸引下一波新的顾客前来消费，提高店铺的知名度及流量，这正正达到设计师预期的设计目标。MOOTHAN.相信，设计是促使商业运作模式的进步与转变的强大动力。设计师通过对店铺空间重新组织，创造符合目标客群需求的空间，打破传统美容店铺的枯燥格局，并帮助品牌在商业上有进一步的提升和拓展。
In the process of actual operation, we found that many customers would take photos in the space and upload the images to the social network, and then attract the next wave of new customers to come to consume, improve the visibility and traffic of the store, which is meeting the designer’s expected design goals. MOOTHAN believes that design is a powerful force for the advancement and transformation of business models. By reorganizing the store space, designers create a space that meets the needs of target customers, break the boring pattern of traditional beauty stores, and help the brand to further improve and expand in business.
项目信息——
项目名称：HEY ELE·嘿象科技美肌
设计方：末染设计
联系邮箱：moothan@sina.com
项目设计&完成年份：”2022.11设计2023.04完成”
主创及设计团队：孟飛、末染设计
项目地址：山西省太原市
建筑面积：140
摄影版权：RICCI空间摄影
装修主材：烤漆玻璃、灰镜、银镜、乳胶漆
