InNail是一个主要面向女性客群，并售卖相关生活美学产品的高端美甲品牌，谜舍设计接受委托为其设计选址在北京西单更新场的一间店铺。更新场是一个艺术与多元，公共与商业的复合型空间。店铺在某些时刻需作为运输通车通道使用，如何将兼具商业与交通属性的空间打造成一个女性气质的美甲店，是此项目需要思考的。
InNail is an excellent nail brand that mainly serves female customers and sells related products. Nazodesign was commissioned to design a shop located in The New, Xidan, Beijing. THE NEW is a complex space of art and diversity, public and commerce. This store will be used as a traffic passage at certain moments. How to turn a space with both commercial and traffic attributes into a feminine nail salon is what this project needs to think about.
1.交通通道中的美甲空间 Nail salons in traffic passages
限制中创造灵活 Create flexibility in constraints
店面在更新场兼具“美甲空间”与“交通通道”的功能，由此出发，在严密计算车辆通行范围并满足美甲包厢的使用功能后，形成了美甲空间在两侧，活动陈列在中间的功能形态。活动纱帘作为空间的主要隔断，围合成一个个兼具私密与开放的美甲空间，相邻两个美甲包厢之间的纱帘可灵活开合，以满足单独或多人的不同美甲需求。
The store in THE NEW has both the functions of “manicure store” and “traffic passage”. From this, after rigorously calculating the vehicle traffic range and satisfying the use of the manicure room, the space has formed a manicure space on both sides and movable display in the middle. As the main partition of the space, the movable gauze curtain forms a number of private and open manicure spaces. The gauze curtains between two adjacent manicure room can be flexibly opened and closed to meet the different manicure needs of individual or multiple people.
兼顾灵活与仪式感 Flexible and ritual
如何使一个空间灵活多变但又不会有“临时”感？因为项目场地需保留原始地面，所以在天花部分我们选择嵌有灯带的拱形阵列与洁净的软膜天花营造整个空间的仪式感；立面部分将活动垂帘在空间依次展开，有序而连贯。店铺中间的陈列台底部都暗藏有滚轮，可以在空间灵活放置。
How to make a space flexible and changeable without feeling “temporary”? Because the original ground of site needs to be retained . Therefore, in the ceiling, we choose an arched array with embedded light strips and a clean soft film ceiling to create a sense of ritual space. On the fa?ade, the movable curtains are hung in the space in sequence, orderly and coherently. There are rollers hidden at the bottom of the display stand in the middle of the store, which can be flexibly placed in the space.
2.柔美与力量并存的女性空间 A feminine space with femininity and strength
受到该场地多元性的启发，我们也想打造一个具有多元氛围的女性美甲场所，用空间来表现女性的不同特质。“她”既可以是柔美的，也可以是极具力量的。我们选择看似反差强烈的现代感金属与柔美的纱帘这两种材质在空间中组合，交叠，创造出更为丰富的女性空间语言。
Inspired by the diversity of the site, we also want to create a feminine nail salon with a diverse atmosphere, expressing the different characteristics of women in the space. “She” can be feminine and powerful. We choose two highly contrasting materials, modern metal and soft gauze, which are combined and overlapped in the space to create a more diverse feminine space.
▲接待区墙面 Reception area wall
▲入口悬挂“IN”logo的香槟金飘带 Champagne gold sign with “IN” logo at the entrance
▲前区的金属陈列架 Metal display rack in the front area
入口悬挂“IN”logo的香槟金飘带、落地流线型的金属陈列架，空间中的金属材质都以柔和、流动的形态呈现，打破单一固有的刻板印象，契合女性柔美与力量共存的多样性表达 。水磨石壁灯的点缀，丰富了空间层次。
At the entrance, a champagne gold sign with the “IN” logo is hung on the top and a streamlined metal display shelf is placed on the ground. The metal materials in the space are presented in a soft and fluid form, breaking the single inherent stereotype and expressing the feminine gentleness and strength. The terrazzo wall lamp enriches the space.
3.融入品牌理念的自然空间 Natural space in line with the brand concept
天然、原始材质的融入 The integration of natural and original materials
InNail倡导自然健康的生活理念，并致力于提供最为先进的专业服务。我们在整体上使用颇具现代感的金属材质与肌理丰富的微水泥营造细腻、科技感的空间氛围，并在入口置入粗粝的陶土砖前台，大面积的品牌灯箱在空间展开，画面中“海洋”的天然与流动感丰富了整个空间。
InNail advocates a natural and healthy brand concept and strives to provide the most advanced professional services. In the overall space, we use modern metal materials and textured micro-cement to create a delicate and technological atmosphere. The entrance has a rough terracotta brick reception desk. The space has a large area of brand poster and the natural and flowing sense of the ocean image enriches the entire space.
▲海洋画面的品牌灯箱 Branded light box with ocean image
▲绿植为空间引入了自然气息 Natural green plants
▲碎石子上的产品陈列 Product display on gravel
透明亚克力铺在碎石子上作为产品陈列台，使自然与产品很好的结合在一起。陈列台与绿植车采用了不同的高度，方便客人观看选择。
Transparent acrylic is placed on the gravel as a product display stand, which combines nature with the product very well. The display stand and the planting cart have different heights, which is convenient for guests to watch and choose.
美甲即美“色” Manicure is beautiful “color”
我们刻意选择颜色较为素雅的材料作为空间的底色，如天光般透亮的软膜天花下悬挂由浅至深的渐变帘，为整个空间注入色彩。渐变帘既是一种色彩的流动，又是色彩的多样性表达，恰如美甲之于女性的意义——借由色彩展现多元的美。
We specifically choose plain materials as the background color of the space. The gradient curtain is hung under the soft film ceiling that is as translucent as the sky, injecting color into the entire space. Gradient curtains are not only a flow of colors, but also a variety of colors, just like the meaning of manicure to women–using colors to show diverse beauty.
▲平面图
项目信息——
项目：INNAIL
面积：72平方米
完工时间：2021年6月
设计公司：谜舍设计工作室
照片拍摄：北京锐景摄影（广松美佐江，宋昱明）
联系方式：office@nazo-design.com
Project Information——
Project：INNAIL
Area：72 sqm
Completion date：June 2021
Design：Nazodesign Studio
Project team：Tian Shaoyin， Zeng Yuxian，Li Ran， Zhang Qing，Gao Zhao
Photography：Misae Hiromatsu, Yuming Song (Beijing Ruijing Photo)
Contact：Office@nazo-design.com
