Barbershop是区别于美发沙龙的一类理发店:有只接待男性顾客的传统。理发之外,修面理容也是重要的服务项目之一,从洗头开始,全流程只由一位Barber完成。在国外,男士们除了享受本身的服务之外还可以在店里社交、聊天、更可以把酒言欢,是一个传统意义上没有女性的场所。
Barbershop is a type of barbershop that is different from hair salons: it has a tradition of only serving male customers. In addition to haircuts, shaving and grooming is also one of the important services. Starting from washing the hair, only one Barber completes the entire process. In foreign countries, in addition to enjoying their own services, men can also socialize, chat, and have fun in the store. It is a place without women in the traditional sense.
▲项目外观局部,partial view of the restaurant
▲项目内部空间,axon of the space
国内的当代Barbershop从2010年左右逐渐形成风潮,到2020年,已颇有扎堆涌现的势头。传统经典男士油头店均是纯粹的复古设计,但MonsterSpace的品牌业态除了传统油头更是加入了女性护理与零售,所以我们这次希望能为MonsterSpace的新店设计带入一些更潮流的观感。
The contemporary Barbershop in China has gradually formed a trend around 2010, and by 2020, it has already gathered momentum. Traditional classic men’s oil tip shops are purely retro designs, but MonsterSpace’s brand format is not only traditional oil tip but also female care and retail, so this time we hope to bring some more fashionable look and feel to MonsterSpace’s new store design.
▲美发区域,Hairdressing area
▲项目空间细节,detail of the space
我们在商场原本开放的空间中重塑了一个传统街边小店的既视感。内部空间我们更加强调视觉的构成,利用经典的黑白格地砖色块与夸大的墙面平面元素形成强有力的视觉冲击,墙面整列陈设的剃刀让空间更有氛围。
We reshaped the visual sense of a traditional street shop in the original open space of the mall. In the internal space, we put more emphasis on the visual composition, using classic black and white grid floor tiles and exaggerated wall plane elements to form a powerful visual impact, and the razors arranged on the wall make the space more atmosphere.
▲经典的黑白格地砖色块与夸大的墙面平面元素形成强有力的视觉冲击,The classic black and white grid floor tiles and the exaggerated wall plane elements form a powerful visual impact
▲墙面整列陈设的剃刀让空间更有氛围,Razors arranged in rows on the wall make the space more atmospheric
▲道具细节,Prop details
项目信息——
项目名称:MonsterSpace男士复古理发修容店
项目地点: 上海市浦东新区晶耀前滩购物中心
室内面积: 35平方米
设计总监:巫国源
项目团队: 黄玮 占锦明 赵丽颖 柳奕豪 陶媛 蔡赛宇 叶官欣
完工日期:2020年10月08日
客户:MonsterSpace
摄影: 或者设计OR Design