空间是品牌理念与价值呈现的重要载体，在此案中，Informal异规设计重新构思了品牌与空间的融合关系，整合了品牌整体设计语言，并通过空间的媒介作用，向消费者更好的传达品牌理念。
Space is an important carrier for presenting brand concepts and values. In this case, Informal Design reconceived the integration relationship between brand and space, integrated the overall brand design language, and better conveyed the brand concept to consumers through the spatial medium effect.
01
从衣集声 自然融洽
Voices from Clothing: Natural Harmony
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杂ZA是一个融合了当代设计与东方美学的服装买手品牌空间，品牌致力于探索人与服饰两者间的平衡关系，集结经得起时间考验的“经典之物”，从一团杂线、一簇火苗、一股力量，诠释和把握事物的本质和规律。
Za is a clothing buyers’ brand space integrating contemporary design and oriental aesthetics. The brand is devoted to exploring the balance relationship between people and clothing, gathering “classic things” that can stand the test of time. The essence and law of things can be interpreted and grasped from a mass of mixed threads, a cluster of flames and a burst of force.
杂的本义指以各种彩色搭配制作服饰，引申指参和、混合。服装，是流动的建筑，杂ZA的空间设计也是一种超越形式本身的理念重构，通过自然的材料和深层的表达使人们能够真正的“进入”空间，挖掘形式之外的美学体验，人文表达与时间沉淀出在这里交织，以质朴的方式融合东方美学与现代审美。
The original meaning of Za refers to the production of clothing with various colors, and by extension refers to the combination and mixing. Clothing is a flowing architecture, and the space design of Za is also a concept re-construction beyond the form itself. People can truly “enter” the space and explore aesthetic experience beyond the form through natural materials and deep expression. Humanistic expression and time precipitation are interwoven here, and oriental aesthetics and modern aesthetics are integrated in a simple way.
空间以铁锈板、做旧涂料、深色石材、老木头等材质为主，赋予空间时间质感与触感温度。自然融洽的设计语言平衡了传统色调的关系，营造出独特细腻的品牌风格。
The space is mainly made of rust board, old paint, dark stone, old wood and other materials, giving the space time texture and touch temperature. The natural and harmonious design language balances the relationship between traditional colors and creates a unique and delicate brand style.
02
杂糅重构 流动开放
Diverse Reconstruction: Fluid and Open
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整体空间由两个“盒体”组成，入口区域为服装陈列区，内部区域为办公与交流区，用不同材质分割出不同功能空间，整体区域开敞舒适，保持了空间功能分区的流动性及开放性，呈现出一种自然的松弛感。
The overall space consists of two “boxes”. The clothing exhibition area lies in the entrance area, and the inner area is the office and communication area. Different materials are used to divide different functional spaces. The overall area is open and comfortable, which maintains the fluidity and openness of the space functional areas and presents a natural relaxation.
入口的盒体空间为服装陈列空间，铁锈材质与仿古石材，搭配艺术感的服装、饰品配件，呈现出自然的融合感。新与旧，粗糙与细腻的材质杂糅在一起，形成舒适的对比。屏蔽掉自然光线的干扰，创造一个幽暗静谧的环境，即兴速写出空间中的不同端景。
The box space of the entrance is a clothing exhibition space. The rust material and antique stone are matched with artistic clothing and accessories, which shows a natural sense of integration. The new and the old, the rough and the delicate materials mix together to create a comfortable contrast. Blocking out the interference of natural light, creating a dark and quiet environment, and improvising the different ends of the space.
内部盒体作为办公与交流空间，靠窗一侧隔断采用了纹路细腻的网格纱组合移门，将空间有序的相互分离，保证了办公区域的私密性。通过移门不同的组合方式，又使整体空间变得灵活多变。宽幅的窗台确保了充足的阳光采集，营造出在自然光线下工作的舒适氛围。陈年老木和做旧涂料的搭配，在天然家具的映衬下更显空间的朴素，相互诉说着时间的痕迹和过往的秘密。
The internal box space is used as the office and communication space, and the combination sliding door of mesh yarn is used to partition the window side, separating the space orderly and ensuring the privacy of the office area. The overall space becomes flexible and changeable through different combinations of sliding doors. The wide window sills offers adequate sunlight, which creates a comfortable atmosphere to work in the natural light. The combination of old wood and old paint shows the simplicity of space under the background of natural furniture, which tells each other the traces of time and the secrets of the past.
03
融旧于新 解构重组
Blending Old and New: Deconstruction and Reconstruction
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用回收来的铁锈板、老房梁、天然石材等材料，透露出浓郁的原始自然之美与深邃时间印迹，将这些自然风化的材料解构重组，在新的空间以陈列道具的形式出现，并与空间材质自然融合。而材质的新旧交替与融合，重现出自然的生机。
Rust plates, old beams, natural stone and other materials are recycled to reveal the strong original natural beauty and deep time imprints. deconstructing and recombining these naturally weathered materials are deconstructed and recombined to appear in the form of display props in the new space for natural integration with the space materials. The alternation and fusion of the old and new materials reproduce the vitality of nature.
项目信息
Project Information
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项目名称：杂ZA
项目业主：杂ZA
项目类型：服装买手空间
设计公司：Informal异规设计
联系邮箱：informaldesign@foxmail.com
设计内容：品牌视觉、空间设计、家具设计
空间设计：王盛、罗志航、任智义
平面设计：郑晶、王杏、符靖
项目地址：广东深圳
项目面积：200平方米
项目设计：品牌全案
完成年份：2024年
空间拍摄：云眠工作室
物料拍摄：骆驼牌工作室
Project Name: Za
Client: Za
Project Type: Clothing Buyer’s Space
Design Company: Informal Design
Contact Email: informaldesign@foxmail.com
Design Content: Brand Visual, Space Design, Furniture Design
Space Design: Wang Sheng, Luo Zhihang, Ren Zhiyi
Graphic Design: Zheng Jing, Wang Xing, Fu Jing
Project Location: Shenzhen, Guangdong
Project Area: 140 square meters
Project Design: Full Brand Solution
Completion Year: 2024
Space Photography: Yunmian Studio
Material Photography: Camel Brand Studio
