梵誓作为一家由多位才华横溢的独立设计师共同创立的先锋珠宝品牌，一直以来都以其独特性和原创性在市场中脱颖而出。我们为每一家梵誓店铺呈现的设计，都希望通过空间加深客户对其品牌独树一帜的设计理念的印象，从购买体验中也建立起品牌的辨识度。
As a pioneering jewelry brand co-founded by several talented independent designers, ONESWEAR has always stood out in the market for its uniqueness and originality. The design we present for each ONESWEAR store aims to deepen customers’ impression of its distinctive brand design concept through the space, and also to establish brand recognition from the store experience.
▲ 梵誓ONESWEAR无锡荟心花园珠宝店，ONESWEAR Wuxi Huixin garden jewelry Store ©徐英达
▲ 温暖的空间基调, Warm space tone ©徐英达
建筑、景观、室内共生
Building, landscape, and interior symbiosis
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无锡荟心花园店从选址上就打破了传统珠宝店常见的商场或街铺模式，坐落于一处公共公园中心。店铺中心处是一片舒适的圆形公共草地，作为室内空间难能可贵的外部拓展。建筑为生动的膜结构与飞拱形态，平面呈现出向心的有机弧线形。我们希望室内设计是对建筑与景观场景的归纳与补充延续，使得室内外空间与行为活动形成连续且完整的场域。
The Wuxi Huixin Garden store breaks away from the traditional mall or street shop model commonly seen in jewelry stores by being located in the center of a public park. At the heart of the store is a comfortable circular public lawn, serving as external extension of the indoor space. The building features a vibrant membrane structure and flying arch forms, with a floor plan that presents organic curves radiating inward. We hope that the interior design serves as a continuation of the architecture and landscape, creating a continuous and cohesive environment for both indoor and outdoor spaces and activities.
▲ 公园中的珠宝店， Jewelry store in the park ©徐英达
▲ 膜结构建筑与公共草地，Membrane structure and lawns ©徐英达
室内平面是商业功能与建筑形体逻辑的结晶：通过有机圆弧曲线和几何体快的组合，将空间转化为多组自由的空间模块，从而在适应室内平面不规则轮廓的同时，为空间赋予变化，不仅增加了空间本身的趣味性，还为顾客提供了更加个性化的购物体验。
The indoor layout is based on the logic of commercial functions and architectural forms: through the combination of organic curves and geometric forms, the space is transformed into multiple sets of free spatial modules. This not only adapts to the irregular contours of the indoor layout but also adds variability to the space, providing customers with a more personalized shopping experience.
▲几何空间语汇, Geometric Space Vocabulary ©徐英达
▲ 空间轴测图, Spatial axonometric drawing ©平介设计
一方面，建筑与户外空间为品牌的运营和空间体验创造了全新的条件，但同时为满足其更新维护成本，也一定程度上缩减了室内空间的预算。在非常有限的造价控制内，我们通过这些元素的灵活结合，最大效率的提升整体的视觉效果，强化主体的空间展现，达到吸引人流、形成记忆点的目的。
On one hand, the architecture and outdoor space create entirely new conditions for events and spatial experiences. On another hand, to meet the costs of updates and maintenance, the budget for indoor space has to be reduced. Within the constraints of a very limited budget, we maximize the overall visual impact through the flexible combination of these elements, aiming to attract more visitors and leave a deep impression on them.
▲ 接待台 a, Reception desk a ©徐英达
“土壤”与“原石”
“Soil” and “raw Stone”
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整体风格以自然为引，土壤大地般的红橙色是整个空间的主基调，温暖活泼的色调与户外草地产生对话，在环境中脱颖而出，同时又为珠宝展示提供了一个柔和而不失格调的背景，将珠宝衬托得更加明亮。“土壤”的肌理与色泽诠释生命、生长，也映衬了珠宝钻石的精致、永恒。
The overall style is inspired by nature, with earthy red and orange tones serving as the main color scheme for the entire space. The warm and vibrant hues engage in a dialogue with the outdoor lawn standing out in the environment while providing a soft yet stylish background for the jewelry display, making the pieces appear even brighter. The texture and color of the “soil” interpret life and growth, while also reflecting the delicacy and eternity of the jewelry and diamonds.
▲ “土壤”与“原石”, “Soil” and “raw Stone” ©徐英达
无锡这座城市传说因锡山锡矿挖尽而得名，因此产品展柜采用干练简洁的几何造型，刚柔相济，像采石场中开采切割出的一块块质朴的矿石原料。独特而精美的钻石与首饰作品呈现在这之上，让顾客仿佛在一处陌生又充满惊喜的土地上漫步。
The city of Wuxi is said to have been named after the depletion of the tin mines in Xi mountain. Therefore, the product display cabinets are designed with a sleek and simple geometric shape, embodying a balance of strength and softness, resembling the raw stones extracted and cut from a quarry. Unique and exquisite diamond and jewelry pieces are showcased on these displays, allowing customers to feel as if they are strolling through a delightful land.
▲ 刚柔并济, Strong and soft ©徐英达
反传统空间动线
Anti-traditional space circulation
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传统商场店铺中所不具备的“半户外”体验是该项目差异性的体现之一，由于是单体建筑，室内存在四处入口，我们打破了一般零售空间的单一线性使用动线：中岛空间集成了包含零售柜台、展台、品牌形象墙、仓储后勤空间及设备机房等功能在内的多重功能，同时也作为店内的视觉中心。
The “semi-outdoor” experience is one of the distinguishing features of this project. As a standalone building with multiple entrances, we have broken away from the typical linear flow of retail spaces. The central area integrates multiple functions, including retail counters, exhibition stands, brand image walls, storage and logistics spaces, as well as equipment rooms, while also serving as the visual focal point of the store.
▲ 空间动线, Circulation ©平介设计
▲ 圆形产品展柜a, Round product display cabinet a ©徐英达
带状的展示接待台作以一种更为柔软的方式拆分了内部工作区与外部公共区域，即承载了展示、接待的功能，又一定程度上定义了空间。
The ribbon-like display cabinet softly divides the internal workspace from the external public area, serving both display and reception functions while also defining the space.
▲ 带状展示接待台a, Ribbon display reception desk a ©徐英达
展示道具和功能区则以一种更为松弛的方式“散落”在空间中。在这里我们摒弃了“方向”与“顺序”这些展示空间中的基本原则，对于环境的体验可以开始于任意一点，也不受空间所限。
The display areas are “scattered” throughout the space in a more relaxed manner. Here, we abandon the basic principles of “direction” and “sequence” in the exhibition space, allowing the experience of the environment to begin from any point and not be limited by the space.
▲ 带状展示接待台b, Ribbon display reception desk b ©徐英达
在商业创意推陈出新，竞争日益剧烈的当下市场环境，室外的扩展空间对商铺而言变得更加重要，设计充分利用了场地优势，使得面向草坪的店铺核心位置可以向外完全打开，将室内外空间无缝连接，无限扩大实际的使用面积，为各类主题活动和新品发布会提供了理想的场地。
In the current market environment where business creativity is constantly evolving, outdoor expansion space has become more important for shops. The design fully utilizes the advantages of the site, allowing the core area of the shop facing the lawn to open completely outward, seamlessly connecting indoor and outdoor spaces. This effectively expands the actual usable area, providing an ideal venue for various themed events.
▲ 联动户外空间, Linked outdoor space ©徐英达
项目信息Project Information
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项目名称：公园中的珠宝店 · 梵誓ONESWEAR无锡荟心花园珠宝店
设计方：上海潜水钟建筑科技有限公司，上海平介建筑设计事务所
项目完成年份：2024年5月
设计团队：肖明峰，黄迪，武升华
项目地址：无锡，江苏
摄影版权：徐英达
合作方：苏州再造设计
建筑面积：240㎡
Project name: Jewelry store in the park · ONESWEAR Wuxi Huixin Garden Jewelry Store
Designer: Shanghai Diving Bell Architecture Technology Co. Ltd., Shanghai Parallect Architecture Design Studio
Project Accomplish Date: 5/2024
Team: Mingfeng Xiao, Di Huang, Shenghua Wu
Project Address: Wuxi, Jiangsu
Photo Credits: Yingda Xu, Di Huang
Partners: Suzhou Re-design Studio
Building Area: 240㎡
