鳞见设计|KEYMEN（凯门）男装定制店

该项目是位于北京市东城区光华路SOHO写字楼中的一处男装定制店。

The project is a men’s custom shop located in Guanghua Road SOHO, Dongcheng District, Beijing.

写字楼中的商铺气质多为公司办公，这一处男装定制小店的定位也是服务于都市办公人群的商务定制为主。我们一方面想一定程度的区别于写字楼中的大部分办公气质，让消费者到店之后有种换个环境的体验感。另一方面，我们希望店铺的室内空间也能融入到写字楼的环境当中，不让它显得格格不入。

The atmosphere of offices in office buildings is mostly OFFICE STYLE. The positioning of this gentlemen’s wear shop is also focused on serving urban office workers for business customization. On the one hand, we want to differentiate to a certain extent from the majority of office buildings in terms of OFFICE STYLE, so that consumers could have a sense of change a mood after arriving at the store. On the other hand, we hope that the interior design of the store can also be integrated into the office building, so as not to appear out of place.

▲入口空间 Entrance

在大都市中，精致绚丽的装饰随处可见，相对稀缺的是花园绿地、自然景观。所以我们首先希望塑造一种室内的庭院感，但由于具体空间和面积的限制，我们无法设置真正的花园，于是我们想尝试营造一点穿行在花园间的小亭、廊道的空间体验。

In big cities, exquisite and splendid decorations can be seen everywhere. Relatively scarce are gardens, grassland, and natural landscapes. So our first goal is to create an indoor courtyard feeling. But due to space limitations, we are unable to set up a real garden. So we want to try creating a experience of walking through small pavilions and corridors in the garden.

▲前台 Reception

我们在店铺的主体空间中设置了一种柱廊元素，让它既是功能也是装饰。在功能上，它可以划分空间、设置隔断，也可以设置衣架陈列商品。在装饰上，我们希望它能成为室内空间中的唯一“风格”，其他质感尽量简化，比如裸顶、白墙，这样也能大幅度节约造价。在这种写字楼的竖条窗、裸顶的基础空间中，我们想让这种“亭廊”感与之结合并突出出来，给使用者哪怕某一瞬的“城市花园旁”的空间体验。

We have installed a colonnade element in the main space of the store, making it both functional and decorative. In terms of functionality, it can divide space, set partitions, and also set up hangers to display goods. In terms of decoration, we hope it can be the only “style” in indoor spaces, while the other textures should be simplifyed as much as possible, for example, bare ceiling and white walls, like this, we can also significantly save costs. In the basic space of vertical windows and bare ceiling , we want to combine and highlight this “Pavilion ＆ Corridor” feeling, giving users a spatial experience of “next to the city garden” even for a moment.

▲衬衫区 Shirts Area

我们在亭廊中也加入了些细节，比如在不同的区域的廊梁上放置不同区域导视的小方灯，我们希望它能像小亭、廊道中的一点悠悠烛光，营造一些温馨的氛围。再比如廊柱上的西装蓝导视，有些现代特色，也是每处展示区域的小标签提示。

We also added some details in the Pavilion ＆ Corridor, for example, placing small square lights for different area guides on the corridor beams in different areas, we hope it can be like candlelights in pavilions and corridors, creating a warm atmosphere. For example, the suit blue guides on the colonnade, they have some modern features and they are also small label reminders for each display area.

▲正装区 Suits Area

▲饰品区 Accessories Area

▲沙发区 Sofa Area

在空间细节方面，我们希望通过光线的处理让产品本身更凸显质感。

In terms of spatial details, we hope to enhance the texture of the product itself through the treatment of light.

▲细节展示 Details

▲礼服区皮鞋区 Formal Dress Area ＆ Shoes Area

由于商铺空间整体不大，所以我们对大部分空间的区域分割都没做实体隔断，让整个空间更加通透。亭廊中的柱和梁就成为了空间区域间的隐晦分割。

Due to the overall small size of shop, we did not physically partition most of the areas, making the entire space more transparent. The columns and beams in the Pavilion ＆ Corridor serve as subtle divisions between spatial areas.

▲量体区 Measurement Area