坐落于温州财富中心的ZEEKR汽车展厅，以其独特而创新的设计，成为众多车主的打卡地。这座展厅共分为两层，每一层都展现出设计师对汽车、用户体验和文化融合的深刻理解。
Located in the Wenzhou Financial Center, the ZEEKR showroom has become a popular destination for many energy vehicle enthusiasts due to its unique and innovative design. This showroom is divided into two floors, each showcasing the designer’s profound understanding of energy vehicles, user experience, and cultural integration.
▲项目外观Project façade
上下两层的结构正好将展厅和用户俱乐部分为两个体块。设计师选用米色石材作为空间主材，奠定了温暖柔和的空间基调，并在上下两层控制不同的材质搭配比例，诠释不同的功能空间风格。
The structure divides the exhibition hall and the user club into two blocks. The designer chose beige stone as the main material for the space, setting a warm and soft tone, and controlling different material combinations on the upper and lower levels to interpret different styles of functional spaces.
通透的玻璃幕墙引入自然光，米色的石材结合均匀的照明，为展车打造了温暖明亮的环境。橙色的石材点缀其中增加空间活力。
Transparent glass curtain walls introduce natural light, and the beige stone combined with uniform lighting creates a warm and bright environment for the display vehicles. Orange stone accents add vitality to the space.
从室内看向室外，围合式的户外区强调了与自然的连接
Looking from indoors to outdoors, the enclosed outdoor area emphasizes the connection with nature.
建筑西北侧靠近停车场出口通道，因此楼梯也被规划在这一侧，并在旁边设置独立的洽谈房间，减少车辆往来对展厅用户注意力的影响。
The northwest side of the building is close to the parking lot exit channel, so the stairs are planned on this side, with separate negotiation rooms set beside them, reducing the impact of vehicle traffic on the attention of exhibition hall users.
除此之外，设计师还用绿植围合了一个户外休闲区，视觉上阻断从展厅内部看到车道的同时也营造了轻松愉悦的自然气息。
In addition, the designer enclosed an outdoor leisure area with green plants, visually blocking the view of the driveway from the interior of the exhibition hall while also creating a relaxed and pleasant natural ambiance.
▲户外休息区Outdoor lounge area
二层被定义为ZEEKR HUB，这是一个融合了咖啡吧、用户休闲区和论坛活动区的多功能空间。
The second floor is defined as the ZEEKR HUB, which is a multifunctional space integrating a coffee bar, lounge area, and forum area.
楼梯连接一二层
The stairs connect the first and second floors.
从二层公区通道看向ZEEKR HUB
View from the second-floor common area towards ZEEKR HUB.
透过通透的玻璃幕墙，城市绿化景观为用户提供了放松心情的视觉享受。
Looking out through the transparent glass curtain walls, users can enjoy a relaxing visual experience with views of the urban greenery, which helps to calm the mind and uplift the mood.
在米色石材所营造的温暖柔和的基调上，设计师在二层加入了更多舒适的元素，包括橙色地毯、金色不锈钢和米色面料等，丰富的材质提升空间品质感的同时也让人倍感舒适放松。
Building upon the warm and gentle ambiance created by the beige stone, the designer has incorporated more comfortable elements on the second floor, including orange carpets, golden stainless steel and beige fabrics, enriching the material palette to enhance the spatial quality and provide a sense of comfort and relaxation.
织物材料的融入，让空间更加温馨
The incorporation of fabric materials adds warmth to the space.
多功能区设置在楼梯旁，形成一个相对独立的区域。不仅在日常可以作为休闲区的补充，也可快速转换为独立活动区。
The multi-functional area is positioned next to the staircase, forming a relatively independent zone. It not only serves as a supplement to the leisure area during daily use but can also be quickly transformed into a separate activity area.
▲场景模式切换Scene mode switching
Integration of Local Cultural Elements: Nandina Art Installation
在地性文化的融入：南天竺艺术装置
设计师在项目中巧妙地融入了温州的在地文化元素。以温州的代表性植物南天竺为灵感，设计了独特的艺术装置。
The designer ingeniously incorporated local cultural elements of Wenzhou into the project. Taking inspiration from Wenzhou’s representative plant, the Nandina, MOC have designed a unique art installation.
南天竺的形态被艺术性地呈现在空间中，设计师运用银色和金属以及米灰色的皮革，以人造的质感模拟植物的叶片。艺术装置点缀着金色金属制成的果实，将绿植转化为引人注目的艺术品。
The delicate leaves are adorned with golden stainless steel fruits, transforming greenery into eye-catching artwork and cleverly responding to the local culture.
这一设计不仅使得植物元素成为空间亮点，也呼应了与自然的连接。
This design not only highlights the botanical elements as focal points in the space but also emphasizes the connection with nature.
▲叶片细节Leaf details
MOC通过将本地文化元素的艺术化的结合在现代的设计语言中，为顾客提供了一个融合汽车、文化与艺术的独特体验场所。
By combining local cultural elements in an artistic manner within modern design language, MOC provides customers with a unique experience venue that integrates automobiles, culture and art.
▲平面，Plan
项目信息——
项目面积：468㎡
设计周期：2022年11月-2023年2月
完成时间：2023年11月
建筑立面/室内/灯光/软装：MOC Design Office
设计管理：吴岫微
设计团队：李威宏，吴心鸿
网站：www.moc-office.com
联系：info@moc-office.com
业主：极氪汽车
业主设计团队：徐皓，徐震，顾其，周媛
现场项目管理：必维国际
施工图团队：上海雅思建筑规划设计有限公司
主材：米色石材、砖红色石材、岩板、灯膜、金色喷砂不锈钢、木饰面板、橙色地毯
家具供应商：饰耐铂（上海）贸易有限公司
摄影：聂晓聪
PORJECT INFORMATION——
Project Name: ZEEKR Center, Wenzhou
Project Area: 468 sqm
Design Period: November 2022 – February 2023
Completion Date: November 2023
Architectural Facade/Interior/Lighting/ FF&E: MOC Design Office
Leading Designers: Yang Zhenyu, Liang Ningsen
Design Management: Wu Xiuwei
Design Team: Li Weihong, Wu Xinhong
Website: www.moc-office.com
Contact: info@moc-office.com
Client: ZEEKR
Client Design Team: Xu Hao, Xu Zhen, Gu Qi, Zhou Yuan
Project Management: Bureau Veritas
Construction Drawing Team: ARS Architects Planners & Engineers
Main Materials: Beige stone, brick red stone, slate, lampshade, gold sandblasted stainless steel, wood veneer panels, orange carpet
Furniture Supplier: Senab (Shanghai) Trading Co., Ltd.
Photography: Nie Xiaocong
