尚洋艺术：ARC'TERYX 始祖鸟（北京三里屯店）

ARC’TERYX始祖鸟门店遍布全球，坐落于顶尖的城市商圈，通过搭建高规格、沉浸式的场景满足消费者的体验需求。身为行业的顶尖领导者，始祖鸟带着源于温哥华的山脉森林基因与当代美学，登陆北京地标三里屯核心商圈，锁定高端消费市场，掀起户外运动的热潮。

ARC’TERYX boasts a global presence, with stores strategically located in premier urban business districts worldwide, ensuring a high-spec, immersive experience that aligns with consumer expectations. As the industry’s foremost leader, infused with the essence of Vancouver’s forested and mountainous landscapes and contemporary aesthetics, the brand is poised to make its mark in Beijing’s iconic Sanlitun business district. This move, which targets the high-end consumer market, will spark a resurgence in outdoor sports.

设计以山脉森林的探险之旅为切入点，致敬温哥华文化脉络，通过与自然的持续对话，引导消费者在多元化的主题空间中漫游，给户外爱好者和资深鸟粉带来前所未有的全新体验。

The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver’s cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand’s veteran fans.

01 艺术再造：回溯温哥华文脉根基

01 Artistic recreation: tracing back to Vancouver’s cultural roots

设计前期，深度探访温哥华，以当地艺术家对“树”的再创造为主要的灵感来源，将城市户外文化艺术品延续并运用到门店中。

The design concept for this project emerged through collaboration between Still Young and ARC’TERYX. In the initial stage of schematic design, the design team delved deep into Vancouver, finding inspiration from local artists’ reimagining of “trees”. This re-creation became the primary muse for the design, which seamlessly weaves the urban outdoor cultural artwork into the store.

项目场地呈L型直角，外立面运用灰色岩石与玻璃嵌合，通过大胆的设计手法形成震撼的视觉感，打造品牌独特的个性和记忆点。设计还原自然山体，骨架形logo发光装置立于凹凸纹路的界面上，在外部环境中形成始祖鸟独特的场域氛围，引导顾客进入温哥华山脉森林的情境之中。入口处设置轻盈质感的格栅亚克力材质雨棚，同时在街道往外拓展与消费者互动的休息区域。

Situated on an L-shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity. The design captures the essence of a natural mountain. A luminous installation in the shape of the brand’s skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver’s mountains and forests. At the entrance, a grilled lightweight acrylic canopy is set up with an extended lounge area reaching out towards the street to engage with consumers.

空间寻求着一种人与自然紧密结合的关系，以艺术创新的方式演绎户外精神。在门店仰角位置，穿过通透的玻璃立面，巨型枯树根植入场景之中。本案坚持材料的可持续性应用，在悬空的楼梯平台处，设计团队将工厂回收的废弃锈板打造一个高达2米的松果艺术装置，与贯穿而上的大树根相呼应，营造强烈的艺术氛围。

The space strives to foster a harmonious connection between humanity and nature and interpret the spirit of the outdoors through innovative artistic expression. Positioned in an elevated corner of the store, a colossal dead tree’s root extends vertically along a transparent glass facade, seamlessly blending into the store’s setting. The project emphasizes the sustainability of materials. On a suspended staircase platform, the design team introduced a 2-meter-high pinecone art installation crafted from rust boards recycled from factory waste. This installation harmonizes with the upward-reaching large tree root, cultivating a profound artistic ambiance.

尚洋艺术设计总监Eric表示：“这个空间其实是我们颠覆零售商业空间做法的一个新思路，以陈列艺术品的方式来做整个门店，突破运动空间工业风的设计逻辑。”

“This space represents a novel approach for us, a subversion of traditional retail commercial spaces,” said Eric, design director of Still Young. “The entire store is conceived as an art display to challenge the conventional design logic for sports gear spaces, which is often associated with an industrial style.”

02 木石元素：汲于高山，溶于自然

02 Wood and rock elements: inspired by mountains and blended into nature

在这个二层的空间里，一层主要规划为攀岩、徒步系列的专业产品区，适用于山脉、森林场景；二层设置为城市生活产品区，涵盖24系列、VEILANCE系列和山地课堂。岩石、树木与木纹元素应用于整个空间，与山地结合表达始祖鸟的品牌基因。空间内部环境灯光与产品局部灯光相结合，通过冷暖对比为不同场域营造氛围。

In this two-story store, the first floor is designed as a dedicated space for the professional rock climbing and hiking series – an area suited for mountain and forest-themed scenarios. Meanwhile, the second floor is curated as an urban life product area for the 24 Collection, the VEILANCE Series, and in-store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC’TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.

团队从森林里寻找倒塌的枯树，将废木切片，用玻璃包裹成装饰立柱。年轮脉络记录着大树在生长过程中经历自然环境的磨砺，这种坚韧不拔的意志，与始祖鸟“突破极限，向上而生”的精神不谋而合。

The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of ARC’TERYX, which aims to break through limits and keep reaching upwards.

陈列区定制不规则形状的岩石展台，锈色金属的树枝剪影板墙与店铺整体“树”主题呼应。树洞的概念运用至一楼店铺，每一个场景都源于自然，以回应户外爱好者的渴求。该区域主要是年轻户外产品线，未来也可以用作特殊商品发售。

A customized irregularly shaped rock platform erects in the display area, complemented by a rust-colored metal wall featuring tree branch silhouettes, echoing the overarching theme of “trees” in the store. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts. This space is primarily dedicated to the outdoor product line for young people, which is also available for the release of special merchandise in the future.

03 城境脉络：文化性与科技感的融合

03 Urban fabric: a fusion of culture and technology

眺望京城，巍峨的古建筑群与天空融为一体。本案从该意向中提取屋檐瓦片元素应用于VEILANCE商务区域外立面，以诠释中国古建筑风貌，展现始祖鸟品牌的文化性与包容性。灰色金属和水泥材质营造硬朗的空间氛围，衬托城市环境户外产品的气质。

Beijing boasts a skyline where ancient buildings majestically merge with the sky. Drawing inspiration from this cityscape, the project incorporates the element of eaves tiles into the facade of the VEILANCE Series area. This design aims to evoke the aesthetics of ancient Chinese architecture and showcase the brand’s cultural richness and inclusivity. The use of gray metal and cement contributes to a spatial ambiance infused with a solid feel, complementing the temperament of outdoor products within an urban environment.

空间整体凸显户外与科技感的融合，陈列装置提取生产线设备的形体，采用亚克力与金属材质，意图传达品牌研发和改装的工艺，致敬ARC’TERYX始祖鸟的户外精神。

The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.

24系列产品陈列区框架结构采用木质材料，不规则山体的展台底座从细节上呈现户外感。山林岩洞造型设置在二楼山地课堂区域，木桩矮桌、布艺沙发及装饰地炉，打造了木质感的休息环境，让消费者在品尝咖啡的同时，聆听攀岩界大师分享，通过品牌宣导拉近距离。

Within the 24 Collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain-shaped display platform creates an outdoor vibe through details on its base. A cavern-shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel. This environment allows consumers to enjoy coffee while listening to stories shared by rock climbing experts, thereby bringing consumers closer to the brand through brand promotion.

回归山野，整装待发，用身体丈量与感知世界，是个体与世界建立联结的开端。作为一个有众多户外爱好者和极限运动专家背书的顶级品牌，ARC’TERYX始祖鸟北京地标店的启幕，是一次结合自然、户外与艺术的创新实践，对户外可持续的生活方式进行了全新的诠释。

Diving back to mountains and the greater wilderness, being prepared for exploration, and experiencing the world through our bodies marks the initiation of our connection with the vast expanse. ARC’TERYX stands as a premier brand championed by numerous outdoor enthusiasts and extreme sports experts. The opening of its landmark flagship store in Beijing represents an innovative fusion of nature, outdoor sports and art, and a fresh interpretation of a sustainable outdoor lifestyle.