2021疫情下的世界，高度文明的现代都市突然一下回溯到原始的荒野，安静的城市下，沙沙的风声从树叶中穿梭而过，松鼠们跳跃在斑马线之上，流动的植物生机盎然生长。无法想象在当下的城市，文明与荒野的自然如此的贴近，而人们却浑然不知。这些强烈的深刻记忆，是行走在西湖KNOWIN时候传达给我们的画面。
Our civilized world went back to the ancient wild duringCovid-19, the quiet city, the wind blow thtough leaves, all plants growing withoutnoticed , animals occupy the city again. It is acutally the first time that naturegetting so close to the city , and the boundary in between city and naturebecoming so blur.
▲概念Concept collage
“荒野探索”是我们这次概念的主题，在文明与荒野之间不断跳跃，时而是机械化的现代文明，时而是屹立永久的荒野大地。在文明与荒野中探索，不断探索找寻契合自己的文明生活方式。潮服 / 潮鞋 /潮玩 / 画廊 / 联名咖啡 /都是空间中蕴含的元素。
Exporing the nature is the concept of this project,we put the nature and civilized word adjacent to each other, machanical elements and natural materials mixed and co-existed in this space. Streetcultures products will be displayed in this mixed space. People are welcome to come in and search for their life style. Street culture fashion, sneakers, toys, geallry and cross over coffee will co-exist in this space.
85米的沿街外立面，如同展开的大地卷轴。我们用灯光线条来模拟荒野大地的裂纹随机性，轻轻的诉说着，不要温和地走进那个良夜，勇敢去开阔跟探索。
The 85 meters facades stands for the land cracking and encourages us to come inthe store.
▲公区走廊Corridor
▲主入口Entrance
▲连接Connecting
▲望向荒芜之地Looking at wild world from connecting
一层空间长方形空间形成三个区域，“荒野大地”，“衔接之地”，“机械文明”。荒野大地是展示不同的潮服，道具采用岩石的连绵不断，风化后的横截面凹凸不平，服装飘动其中，等待潮人们的挖掘。大的展区道具结合回字形的划分。形成空间的探索趣味性。
The first floor has 3 parts , the wildland, the connecting and themachanical world, they stand side by side and wait for us to explore. The wildland designed for clothes display, everything here will be like “weathered stones”with a loop circle.
▲潮服区Clothes area
▲看向机械文明Looking at Machanical world
▲收银及Acc Reception& Acc
接之地如同洞穴之间的十字通道，连接各个区域的中心轴。作为球鞋的展示售卖，产品琳琅满目，应有尽有。
The connecting is the corssroad, sneakers will be displayed here. Transparency is important to stimulate customers’curisity.
▲潮鞋展示Shoes display
▲潮玩展示及Acc Toy display& Acc
▲Acc展示Acc display
▲潮玩展示Toy display
▲Acc展示Acc display
▲更衣间通道Fitting room corridor
▲更衣间内部Fitting room interior
机械文明作为潮玩 / 收银 / 更衣间的集合之地，采用穿孔的泡沫铝，绿色的木纹主题色来传达自然的文明机械感。在绿意盎然的魔幻更衣间中，玩味反射不断变化的身影。在不断的衔接跟对比场景中，希望空间再次激活人与人，人与物，空间与物之间的衔接性，这种坚硬跟不断变化的柔软也是潮流本身带有的蓬勃生命。
The machanical world designed for toys, reception and fittingroom, green dyed veneers and aluminum foam mixed use in this space, We try to imagine a way highly developed machinical civilation co-existing with nature.
项目信息——
客户：KNOWIN
项目地址：杭州市，湖滨88
项目面积：400㎡(店内）1000㎡(外立面改造)
项目类型：新零售空间设计
设计内容：室内设计、道具设计、外立面改造设计
设计周期：2021.11 — 2021.12
施工时间：2021.11—2022.01
设计团队：杨添堡，孙志伟，褚夫艳，王鹏一，毛天怡，谢诚儒
合作团队：上海境季建筑装饰工程有限公司 上海尚格建筑装饰设计有限公司
材料：泡沫铝板，木纹染色，艺术涂料，天鹅绒，阳极氧化铝板, 镜面不锈钢, 地砖及岩板
摄影师：陈灏
Project information——
Client：KNOWIN
Location：Hubin88, Hangzhou
Project area：400㎡ (store）1000㎡(Facade)
Project Type：New-Retail Design
Design scope：Interior design, Display design, Facade intervention
Design period：2021.11 — 2021.12
Construction period：2021.11—2022.01
Team：Yang Tianbao, Sun Zhiwei, Chu Fuyan, Wang Pengyi, Mao Tianyi, Ru Chen
Cooperating Team：Topin Design ShangGe Design
Material：Aluminum foam, Dyed Veneer, Paints, Velvet, Anodized Aluminum, Polished SS. Tiles . wayflor 编织地毯
Photographer：Chen Hao
