开在老厂房里的新派包包店

2018年，瑞士包袋品牌Freitag在上海开设了首家中国门店，店铺设计由来自东京的IIA建筑工作室完成。Freitag由身为平面设计师的Daniel Freitag和Markus Freitag兄弟创建于1993年，他们使用防水性能良好的卡车篷布，来设计和制作个性化的包袋。他们致力于环保事业，以“单车骑行”（bicycling）和“循环利用”（recycling）作为品牌的核心，使用雨水冲洗回收来的篷布，并四处寻求可回收再利用的资源。

Swiss bag manufacturer Freitag has opened its first store in China designed by Tokyo-based practice IIA Architecture Atelier. In 1993, Freitag was founded by graphic designers Daniel and Markus Freitag with the idea of making individual bags from recycled truck tarpaulins for their daily bicycle commute. Freitag thinks and acts in cycles. This philosophy is more than mere wordplay: Freitag uses recycled rainwater to wash tarps and sources materials that are either recycled or recyclable.

Freitag上海店位于静安区原法租界巨鹿路758号，这里在上世纪50年代曾是上海沪光仪器厂所在地。设计师一改过去数字化的工业风，取而代之的是一个极具个性化的现代陈列空间，其中展示着各式各样的邮差包、购物包、双肩包、手提包和各种配件，全部由回收来的废旧卡车篷布制作而成，且每一件产品都是独一无二的。

The store is located at 758 Julu Road in the French Concession district of Jing An, where “Shanghai Hu Guang Electronic Instruments” had their operations back in the 1950s. The Freitag Store Shanghai takes the location back from digital to analog and from industrial to individual with messenger bags, totes, backpacks, handbags and accessories that are cut from recycled truck tarps, making each product visibly unique.

Freitag上海店是该品牌在全球开设的第23家店铺，由上海本地经营家具家居、时尚配件和进口杂志的合作商湾里书香Harbook+负责运营。清水混凝土外墙上使用粗细不同的黑色窗框进行装饰，落地玻璃取代临街一面的墙壁，一抬头便可见玻璃窗里展示的各式各样的包袋。室内也是以混凝土为主，楼梯展示柜使用了部分钢材，天花板上则是简单的白炽灯管，150平方米的两层店铺空间里用V30 Freitag Skid存储了1100多个包包。Freitag上海店还拥有Freitag的维修部门，假如你的包包出现老化迹象，再也不用把它送回Freitag工厂进行翻新了，来这里就行了。

The Freitag Store Shanghai is the brand’s 23rd shop worldwide and is operated by the brand’s reseller Harbook+, who are known for their curated selection of fashion, furniture, and magazines. On two floors spanning 150 sq. m. (1615 sq.ft.), the store will stock no fewer than 1100 individually designed bags to choose from. And looking to the distant future, if and when your trusty bag starts showing signs of age from years of use, there’s no need to send it back to the Freitag factory to be refurbished because the new Freitag store has a repair unit of its own.