通过世俗之见与坚持自我之间的张力，以”我”成为”我”
Through the tension between secular views and self-persistence,”I” becom who “I” am.
作为国潮的ROARINGWILD咆哮野兽，以街头服饰文化收获众多的簇拥者，它给予生活的启示是：用服饰唤醒沉默的年轻人，敢于追逐梦想，重视自我内心世界。秉持这样的精神态度，DOMAN东仓建设再次操刀为其设计有趣的零售空间，打造青年文化和生活的体验中心，希望建构出品牌独特的复合与前瞻性。
As a Chinese fashionable brand, ROARINGWILD has gained numerous followers with streetwear culture. Its inspiration to life is: awaken silent young people with clothes, dare to chase dreams and value the inner world of oneself. Adhering to this spiritual attitude, DOMANI once again designed an interesting retail space for this brand, creating an experience center for youth culture and life, hopes to build a unique compound and forward-looking brand.
继深圳店后， 作为ROARINGWILD在上海的首家家旗舰店，考虑到项目所在地消费者的审美取向与生活方式，契合「魔都」上海的不可思议，空间设置的「魔盒」以「魔」呼应其迷离、矛盾和瞬息万变的城市美学。
Following the Shenzhen store, first flagship store of ROARINGWILD in Shanghai takes into account the aesthetic orientation and lifestyle of consumers in the place where the project is located. Magic Box fits the incredibility of Shanghai also called the “Magic City” and echoes the blurred, contradictory and ever-changing urban aesthetics with the word “magic”.
空间形式 1 – 整合
Spatial Form 1-Integration
设计并非停留于单纯地承袭品牌一贯的Urban风格，更多是考量「如何为顾客提供设计感与时尚属性，同时融入功能性体验感的空间」。
Instead of simply inheriting the brand’s consistent urban style, the design is more about “how to provide customers with a sense of design and fashion attributes, while integrating into the space with a sense of functional experience”.
选择将魔盒的红色烤漆板同金属质感玻璃工艺相结合，以复杂的几何图形转换手法赋予空间焕然一新的视觉感官体验。
The red paint baking board of the magic box is chosen to be combined with the metal-textured glasswork so as to give the space a brand-new visual sensory experience with the complex geometric figure transformation technique.
空间形式 2 – 分解
Spatial form 2-Disintegration
方案空间以魔盒作为概念展开，利用外部空间的镜面反射作用，去重新呈现不同面向，设计师希望其延伸为一个隐喻，暗指时尚潮流的多变性，而非只有单一视角之意。
Developing the concept of Magic Box, the project employs the mirror reflection effect of the external space to re-present different aspects. The designer hopes to extend it as a metaphor, implying the variability of fashion trends rather than a single perspective.
以前卫的红色造型为载体，从颜色进行创意思考，试图呈现一颗血浆澎湃的心脏。一方面借用色调鲜明的红色装置，似外部裹着红色硬核，坚定热情，来诠释永不褪色的潮流风格。
The design deploys avant-garde red modelling as the carrier, trying to present a blood surging heart by creative thinking on the color. On one hand, it uses the bright red device like a red hard core wrapped around the outside with firm enthusiasm in order to interpret the never-fading trendy style.
另一方面聚焦于生命力这一载体对其创作的核心意义，并引申探讨商业空间被人们所感知到的方式– 更多的精神内核和前卫的理念。
On the other hand, it focuses on the core significance of vitality as a carrier for its creation, and further discusses the way that commercial space is perceived by people-more spiritual core and avant-garde concepts.
空间形式 3 – 自由
Space Form 3-Freedom
从消费者的角度来看，空间最有趣的点在于，正方体的魔盒并非不可改变的陈设结构，它既可是一个完整的整体展示，也拆分为独立的几个部分，这打破标准化设计的商业模式。由于产品的多样性，传统的店面空间并不能满足先锋品牌的陈列需求，因此在上海这个独特的城市，我们需要一个更有活力的空间。
From the perspective of consumers, the most interesting point of the space is that the cubic Magic Box is not an unchangeable furnishing structure. It can be a complete overall display or divided into separate parts, which breaks the business model of standardized design. Due to the diversity of products, traditional store spaces cannot meet the display needs of pioneer brands. Therefore, in this unique city of Shanghai, we need a more dynamic space.
在资讯多元的潮流语境下，空间定义为[百变的无穷乐趣]，魔盒以[ 整合 – 分解 ]为设计语言，宗旨是反传统堆砌陈列，为产品制造更好的载体，创造更多动态、有变化的动线方式。
In the context of the diversified information trend, space is defined as “endless fun with changes”. Magic Box takes “integration-disintegration” as the design language with the aim of anti-traditional and stacking display, creating a better carrier for products and more Dynamic and changing ways of moving lines.
运用魔盒装置开合，增加空间的灵活性和参与感。并制造更多的活动主题和个性产品陈列方式，使装置的性能发挥至最大。
To open and close Magic Box device increases the flexibility and sense of participation in the space. And it creates more event themes and personalized product display methods to maximize the performance of the device.
音乐，自然与街头文化密不可分，它是一种重要的艺术形式。
Music, which is inseparable from street culture, is an important art form.
设计从音乐层面考虑，将巨型的音响装置嵌入墙面，结合DJ的音乐操作面板来依据空间的变化做出回应，让音乐可以补足空间的空白处，给人们带来独特与潮流互动的方式。将天花的LED屏幕形式与音乐相契合，并设立了足够宽阔的活动区域，以满足联名活动及潮流派对，从创新自由度思考，让空间不局限于购物空间，更是一个多元社交空间。
In terms of music, the design imbedded a huge sound device into the wall, combining with DJ’s music operation panel to respond to the changes of the space so that the music can complement the blank space, bringing people a unique and trendy way to interact. The LED screen form of the ceiling is compatible with the music, and a sufficiently wide activity area is set up to meet the needs of joint activities and trend parties. From the perspective of creative freedom, the space is not limited to shopping space, but also a multi-social space.
再观至魔盒内部设计概念，仿如原子核变，激烈而梦幻。
Regarding to the internal design concept of Magic Box, it is just like a nuclear change, intense and dreamy.
镜面的整齐切割模块让置身于空间内的顾客，宛若跳脱出平面空间进入个多维度的空间，通过捕捉他们的形态，试图建立一个让可与自己思考、对话的场域。
The neat cutting modules of the mirror surface allow customers in the space to jump out of the flat space and enter a multi-dimensional one. By capturing their forms, it attempts to establish a field where they can think and talk with themselves.
由于项目所处的位置环境，空间外立面是无法更改及再设计。设计师加诸于作品上的巧思，体现于在空间内部设立背景墙，从艺术、情绪创造、活动主题出发，真正将外部橱窗塑造成一个城市景观的「缩影」。
Due to the location environment of the project, the external facade of the space cannot be changed and redesigned. The designer’s ingenuity in the work is reflected in the establishment of a background wall inside the space. Starting from the theme of art, emotional creation, and activity, the external window is truly shaped into a “miniature” of the urban landscape
变化是一件很动人的事情，它有关思考方式，行为模式及感官体验。我们都希望借助空间传递丰富、多元化及无限可能的理念。
Change is a very moving thing, it is about the way of thinking, behavior pattern and sensory experience. We all hope to use this space to convey the idea of richness, diversity and infinite possibilities.
项目信息——
项目名称：魔盒——ROARINGWILD上海无限极荟旗舰店
项目地点：中国上海
项目面积：200㎡
项目业主：ROARINGWILD
完成时间：2020.05
主案设计：Kingson Liang 梁永钊、DOMANI东仓建设
协作设计：Carving Tang 唐嘉颖等、DOMANI东仓建设
传媒管理：Coco Lee 李云云、DOMANI东仓建设
摄影师：Lenz Wang 王凌之
施工单位：深圳市彩麒麟装饰设计工程有限公司
主材供应商：广东庞玻新型建筑装饰材料有限公司，广州帕佳尼照明科技有限公司，UNISTONE 加拿大联石集团 – 上海赫珉贸易有限公司
Project information——
Name：Magic Box – ROARINGWILD Shanghai Infinitus Flagship Store
Location：Shanghai，China
Area：200㎡
Client：ROARINGWILD
Date：2020.05
Interior Design：Kingson Liang 梁永钊，DOMANI东仓建设
Cooperative Design：Carving Tang 唐嘉颖等，DOMANI东仓建设
Media Management：Coco Lee 李云云，DOMANI东仓建设
Photographer：Lenz Wang 王凌之
Construction Side：深圳市彩麒麟装饰设计工程有限公司
Supplier of main materials：广东庞玻新型建筑装饰材料有限公司，广州帕佳尼照明科技有限公司，UNISTONE 加拿大联石集团 – 上海赫珉贸易有限公司
