一家"成熟"的婴儿用品店，却能瞬间吸引宝妈

澳大利亚婴儿品牌Marquise在墨尔本的Malvern Central购物中心开了一家新的旗舰店，由Doherty事务所设计。这个空间不仅加入了游戏和怀旧元素来营造幼儿喜爱的环境，还以其恰当的成熟度，吸引着成年买家。

Australian baby brand Marquise has a new flagship store in Melbourne’s Malvern Central shopping centre, designed by Doherty Design Studio. Conceived as an inner sanctum with elements of play and nostalgia, the immersive space has a level of sophistication that appeals to adult buyers.

香槟色的粉末涂层配件、旋转固定装置和定制橱柜展示了迷你服装、袜子和鞋子，一系列不同大小的展示区域确保了即使商店里最小的物品也能被充分展示。在紧凑的55㎡的空间里，中性色调的材料将各部分连接成整体，并提供季节性产品的展示区域。带有纹理的淡粉色石膏墙突出了墙壁和木展台的柔软曲线，拼贴成圆形的瓷砖从墙壁延伸到地板，定制的弧形栏杆在内部勾勒出购物路线。

Champagne-hued powder coated fittings, rotating fixtures and custom cabinetry showcase miniature outfits, socks and shoes, with their scale ensuring that even the tiniest wares don’t get lost amongst the display. The narrow 55sqm space features a series of ‘material junctions’ within a palette of neutral and peach tones, designed to complement rather than distract from seasonal pieces. Porcelain pink textured plaster walls accentuate soft curves in the walls and joinery, blush ceramic tiles move in a circular pattern that continues from walls to floor, and custom curved railings create logical shopping routes around the interior.

彩色亚克力天花板的设计灵感来源于20世纪60年代的玩具。Doherty的设计总监Mardi Doherty说:“亚克力反射出的光线非常漂亮，这种充斥着怀旧感的元素，非常适合这个拥有近90年历史的品牌。”。

A coloured acrylic ceiling feature is inspired by a 1960s toy. “The acrylic reflects the light so beautifully and I love to add that layer of nostalgia that is very appropriate for a brand that is nearly 90 years old,” says Doherty Design Director, Mardi Doherty.

Doherty说:“位于商店中心的礼品区域是最重要的部分。我们希望在这里表达对新生命降临的庆祝。”

“The gifting station was a big priority and is central to the store experience,” says Doherty. “We have brought the idea of celebration, the rituals of new babies to the store.”