尤格设计丨SHOWNI服装店

SHOWNI，是由英文SHOW和中文拼音“你-NI”组合而成，谐音“秀妮”。“秀妮”是项目甲方的名字，她独自创业，一路艰辛，这间小店便是她梦想的升级。SHOWNI是为初心不改，展现真实自我的隐喻。愿我们每一个人在追梦路上都能 BE OURSELFS AND SHOW OURSELFS.

SHOWNI is a word together English “show” with Chinese “Ni”， it‘s pronouncing as Chinese “秀妮”as my client’s real name. She started her own business and worked hard all the way. This boutique shop is her dream. “SHOWNI” as “秀妮” expressed remain true to our original aspiration and keep our mission firmly in mind. May each of us be ourselves and show ourselves on the way to chasing dreams.

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设计之路漫长且艰辛，在不同阶段我们对设计的解读和认知，或许都会有不一样。每一个案子，它是一个空间，亦是一个主体；它是一个独立的个体，亦是一个唯一的故事。我想了很久，要如何给最终的项目成片配文，很多字打了出来又被删掉，如此反复，直至最后决定不写任何关于项目的解读，是因为“对设计没有解读就是我当下对这个项目最好的解读”。

The way of being a designer is endless and arduous， everyone get a different interpretation and understanding of design in each different stages. In each case， it‘s not just a simply space about design， but also about a unique mind and a particularly story. I have been thinking a very long time for writing something about this project， some notes wrote and deleted， again and again. Until I decide write nothing about my opinion， because I finally find out “ no interpretation is my real interpretation at the moment”.