喜茶主打“灵感之茶”,致力于以极致的产品和充满灵感的艺术空间,为顾客带来别具一格的体验,创立九年间落地门店超八百家,每一家都呈现出不同的设计风貌。或典雅,或诗意,或华美,一以贯之的是内在的设计思考:如何激发人的灵感。
Focusing on “Inspiration Tea”, HEYTEA is committed to bringing unique experiences to customers with supreme products and inspired art space. During its nine years of establishment, there have been over 800 Stores, each of which presents different design styles. Elegant, poetic, or gorgeous, what is consistent is the internal design thinking: how to stimulate people’s inspiration.
且听木吟
Hear the Wood Sing
时空广大,无论相隔千年或相去万里,人们都能通过联想与想象,获得强烈的共鸣感。从接受美学的角度来说,就是接受者根据作品所提供的各种具体的言语、意象的暗示和信息来调动自身期待视界内各层次的经验积累,以找到作品与自身的共通点或连接点,把经过选择的作品的意象、意义纳入自己的视界结构,加以同化。从而产生共鸣。
Time and space are vast, and people can gain a strong sense of resonance through association and imagination, regardless of whether they are thousands of years apart or thousands of miles apart. From the perspective of reception aesthetics, the recipient mobilizes the experience accumulation at all levels in his expectation horizon according to various specific words, images and information provided by the works, so as to find the common points or connection points between the works and himself or herself, bringing the images and meanings of the selected works into his or her horizon structure and assimilate them, thereby resonating.
喜茶上海佛罗伦萨小镇店,紧邻上海浦东国际机场。设计师想要表达一些偏于直觉,第一眼就能引人注目的场景,一个可以表达美丽而又无需言语的场景,它可以很容易被人们理解和感受。
HEYTEA Store in Shanghai FlorentiaVillage is close to Shanghai Pudong International Airport. Designer wants to express some intuitive scenes that can attract attention at first sight, a scene that can express beauty without words, and it can be easily understood and felt by people.
在西方的科幻电影中,自然往往被视为承载着人类乌托邦的理想。在曾经的中国,以古树为中心形成的覆盖空间,不仅是人们公共活动的中心,也是人们精神活力和意念的象征。
In Western science fiction movies, nature is often regarded as the ideal carrying the human utopia. In the past China, the covering space centered on ancient trees was not only the center of people’s public activities, but also the symbol of people’s spiritual vitality and ideas.
在这里,每个人都能感受到蓬勃的生命力场,获得一份向阳而生的力量。
Here, everyone can feel the vigorous vitality field and gain a strength living positively.
设计师将人类共同的信仰用设计语言还原出来,大胆构筑起一个圆形剧场,剧场中心就像聚光灯下的舞台,在有机的玻璃盒子里,在螺旋式的柱体里,在天窗投下的光束里,只有一棵向上生长的树。
The designer restored humans’ common belief with design language and boldly built an amphitheater, of which the center is like a stage under the spotlight. In the organic glass box, in the spiral column and in the light beam cast by the skylight, there is only one tree growing upwards.
形如飞碟的天花装置与寓意生命的DNA双螺旋结构,修筑起一道耐人寻味的未来景观。螺旋式不锈钢天花镜面,容纳一切众生相。力场一圈圈荡开去,长吟着生命的欢歌。不同的景象交织成虚空,增大环境的视觉空间感,引导着人们视线的流动,交汇。
An intriguing future landscape is built up by the ceiling device shaped like a flying saucer and the DNA double helix structure symbolizing life. Spiral stainless steel ceiling mirror, embracing phase of numerous living beings. The force field ripples away in circles, singing the joyful songs of life. Different scenes interweave into vanity, which increases the visual sense of space in the environment and guides the flow and intersection of people’s eyes.
空间通过不同材质肌理体现精神,每个元素的运用都经过细细的斟酌。用餐座位环绕舞台圆心展开,轻盈流畅的线条迎合店面空间的功能需求和消费者的视觉享受,光、影、色、线的集合创造出生动的画面,每一个观剧的人都能在画面中找到自己的位置,去倾听一棵树的絮语,去邂逅自己心中的故事。
Space reflects the spirit through different materials and textures, and the use of each element has been carefully contemplated. The dining seats spread around the center of the stage, and the light and smooth lines cater to the functional requirements of the Store space and the visual enjoyment of consumers. The collection of light, shadow, color and line creates a vivid picture, and everyone watching the drama can find their own position in the picture, listen to the whispers of a tree and meet the stories in their hearts.
项目信息——
项目名称:喜茶上海佛罗伦萨小镇店
项目面积:156㎡
项目业主:HEYTEA喜茶
设计公司:UND设计事务所
参与设计:李家威 林婉铃 赵玳淳 梁颖仙 黎顺来 周钰秀
特别鸣谢:喜茶团队
项目摄影:程小乐
Project information——
Project Name :HEYTEA Store at Shanghai Florentia Village
Project owner: HEYTEA
Design company: UND Design Office
Main designers: Ma Yingkang Ma Yanhao Zhang Mingtong Wang Runwei Huang Shubin
Participating designers: Li Jiawei Lin Wanling Zhao Xiechun Liang Yingxian Li Shunlai Zhou Yuxiu
Special thanks: HEYTEA team
Project photographed by: Cheng Xiaole