每次仰望星空，除了沉醉这浩瀚的美景之外，是否也会被一种油然而生的震撼所攫获？那个深邃、荒芜、神秘而叫人欲罢不能的空间于你我而言虽然无穷遥远，但现在常熟有一家以星球为主题的奶茶店，可以满足消费者对宇宙的向往。
Every time, when you look up at the starry sky, in addition to indulging in the vast beauty, will you also be captured by a kind of spontaneous shock? That deep, desolate, mysterious and irresistible space is infinitely far away for you and me, but now there is a milk tea store with the theme of planet in Changshu, which can satisfy consumers’ yearning for the universe.
OYTT DESIGN受邀为CoCo奶茶常熟店进行系统性的设计重塑，设计团队打破了品牌原有的框架，为空间注入新的星空概念，让有限的身躯遨游在无限的时空，既有环境与未来建筑之间的关系哲学，也将品牌引向创意与可续的进化之道。
OYTT DESIGN was invited to carry out systematic design and remodeling for Coco Changshu Store. The design team broke the original framework of the brand, injected new concept of starry sky into the space, and let the limited body roam in infinite time and space. It not only shows the relationship philosophy between environment and future architecture, but also leads the brand to the evolution way of creativity and sustainability.
门头造型呼应飞船着陆的概念，运用自然与物象的肌理，组合成新的趣味性视觉语言。外墙面刷成焦糖色，宛如高原上的“红土壤”，有着来自原始的包容性。大小不一的球形灯散落在粗粝且质朴的陨石壁上，营造出强烈的视觉冲击感，引导来往的行人去探寻、发现和感知。
The front door shape echoes the concept of spaceship landing and combines the texture of nature and objects into a new interesting visual language. The outer wall is painted with burnt sugar color, just like the “red soil” on the plateau, with the original inclusiveness. Spherical lights of different sizes are scattered on the rough and simple meteorite walls, creating a strong sense of visual impact, guiding pedestrians to explore, discover and perceive.
拱形入口在线性灯带的均匀的照射下，泛着温暖的色彩，为狭长的空间引入充沛的光线，同时可以初窥内部的空间层次。
Under the uniform illumination of the linear light band, the arched entrance is full of warm colors, which can introduce abundant light into the narrow space. Meanwhile, you can also get a glimpse of the internal space level from the entrance.
推门而入，不同的功能分区顺应整个空间的动线铺陈开来。为串联起星空探索的主线，设计将拱形和弧面元素贯穿于店内，打造抽丝剥茧、层层深入的探索感，使空间视觉更具穿透性与连贯性。
Through the door and entering in, different functional areas distribution conforms to the moving line of the whole space. In order to connect the main line of star exploration, the arch and arc elements are used through the whole store to create a deep sense of exploration, making the space vision more penetrating and coherent.
空间的质地和色彩都源自于材料本身体现着自然的意志。设计师尝试从体块、色彩多维度体验出发，创造更多交流可能性。
The texture and color of space are derived from the material itself, reflecting the will of nature. Designers try to create more communication possibilities from the multidimensional experience of block and color.
星球的穹顶设计不仅是简单的艺术表达，也是对原有空间局限性的消解。它铸就了空间在立面上的节奏感，极简却不失内涵，为建筑增添了活力和专属性。不同形态的灯饰为每一个区域设计注入了然的差异，将顾客的感官充分地调动起来，为其带来餐饮空间特有的沉浸式体验。
The dome design of the planet is not only a simple artistic expression, but also a digestion of the limitations of the original space. It creates the rhythm of the space on the facade, which is very simple but does not lose its connotation, and adds vitality and specificity to the building. Different forms of lighting bring clear differences into the design of each area, and fully mobilize the customer’s senses, creating the unique immersive experience of catering space.
座椅区域的布局没有生硬的界限，过渡自然且不失美感。镂空墙体以方与圆为概念提炼几何元素，通过组合排列的形式，创造丰富多变的视觉效果，提高视觉层次感的同时，更为整个空间增添了一丝别致的韵律美。
There is no rigid boundary in the layout of the seat area, so the transition is natural and aesthetic. The hollowed-out wall refines geometric elements with the concept of square and circle. Through the form of combination and arrangement, it creates rich and varied visual effects, improves the sense of visual hierarchy, and adds a trace of unique rhythmic beauty to the whole space.
为破除有限空间带来的感官的压抑与不适，设计师在另一侧入口设置了一面不完全封闭的墙，伴随着纷沓而来的脚步和斑驳变幻的光影，丰富空间层次的同时，构成极具辨识度的品牌性格。
In order to get rid of the sensory repression and discomfort brought by the limited space, the designer set up a semi-closed wall at the entrance of the other side. Accompanied by a lot of footsteps and mottled changes of light and shadow, this design has enriched the spatial level and formed a highly recognizable brand character.
当代餐饮空间的设计越来越注重塑造沉浸式体验，以增强顾客对品牌的认知与黏性。本案通过对太空和星球元素的融合转化，创造了一个充满未来感的场景化空间，向年轻潮人传达CoCo品牌所倡导的推陈出新和释放个性的生活态度。
Contemporary catering space design pays more and more attention to creating immersive experience, in order to enhance customers’ awareness and stickiness of the brand. Through the fusion and transformation of outer space and planetary elements, this case creates a futuristic and scene-oriented space, and conveys the life attitude of innovation and release of personality advocated by CoCo to young trendsetters.
项目信息——
项目名称：CoCo都可常熟店
项目地址：常熟
设计单位：欧阳跳建筑设计有限公司
辅助设计师：周丹凤
项目面积：100平米
设计起止日期：2020年11月
完工时间：2021年4月
业主名称：michael
项目摄影： 徐义稳
Project Information——
Project Name：Coco Changshu Shop
Location：Changshu, China
Design Company：OYTT Design
Chief Designer：Tiao Ouyang, Yun Yao
Assistant Designer：Danfeng Zhou
Area：100 square meters
Design Cycle：November 2020
Completion time：April 2021
Main Materials：texture paint, water grinding stone brick
Client Name：michael
Photographer：Yiwen Xu
