人类的爱、希望和恐惧与动物没有什么两样，他们就像阳光，出于同源，落于同地。
——约翰·默尔
Human love, hope and fear are no different from animals. They are like sunshine, coming from the same origin and landing on the same ground.
—— John Moore
即使有不同的躯体，万物生灵仍然拥有一样的灵魂，关爱宠物是对自然生命的一种重视；人与宠物的关系，不仅是个体、家庭与宠物之间的关系，同时也是人类与动物之间的社会关系；
Even if there are different bodies, all living things still have the same soul. Caring for pets is a kind of attention to the natural life. The relationship between humans and pets is not only the relationship between individuals, families and pets, but also the social relationship between humans and animals.
HEYTEA喜茶宠物友好主题店，源自“它经济”的崛起，设计师试图在此商业空间中植入一定的人文关怀与社会关怀。项目选址于深圳罗湖喜荟城，作为一座年轻的移民城市，在陌生化社会里，人们更加渴望获得情感上的慰藉，据此，设计师将空间定性为：陪伴者。“陪伴者”一是指向宠物，二是隐喻人。
Heytea’s pet friendly theme store originates from the rise of “Its Economy”, and the designer tries to implant certain humanistic care and social care in this commercial space. The project is located in Xihui City, Luohu District, Shenzhen. As a young immigrant city, people are more eager to get emotional comfort in the defamiliarization society. Therefore, the designer defines the space as: Companion. “Companion” is a reference to pets and a metaphor for human beings.
适度设计
Moderate Design
“适度”设计即恰当设计，可以理解为对设计“度”的把握。在此项目之中，适度不仅指向视觉可见的减法设计，还包括认知上的边界，一种人与宠物相处的心理界线。虽然是为爱宠而设计的空间，但爱与宠并不意味着无边界的亲密。如何拿捏好宠物与人之间的距离，既能保护宠物天性，又能与人群融洽相处。设计师将空间划分为内外两个区域。室内为宠物止步区,室外为宠物活动区。
“Moderate” design is appropriate design, which can be understood to grasp the “degree” of design. Moderation in this project refers not only to visually visible subtraction design, but also to the cognitive boundary, a kind of psychological boundary between people and pets. Although it is a space designed for pets, love and pets do not mean borderless intimacy. How to balance the distance between pets and people can protect the pet nature and get along with the crowd. The space is divided into two areas, inside and outside. The indoor area is pets non-permitted, and the outdoor area is for pets.
友好设计
Friendly Design
室外宠物活动区，遵循宠物自身的生活习性以及人类相处的方式，定制设计了如宠物停靠站、宠物便便处理、宠物座椅等一系列家具与设施。比如长条凳旁设有两个可以活动的圆环，可用作宠物拴绳环，亦可用以放置宠物的食皿，椅面上则设有防捣蛋杯槽，用以放置顾客的饮品，以此来引导爱宠人士的行为。
In the pet activity area outdoor, a series of furniture and facilities such as pet parking station, pet poop disposal and pet seats are customized according to the pets’ living habits and the way people get along with each other. For example, there are two movable rings next to the bench, which can be used as a leash ring for pets, and can also be used to place food dishes for pets. There is an anti-trick cup slot on the chair surface, which can be used to place drinks for customers, so as to guide the behavior of pet lovers.
外摆空间设计所承担的功能和使用尺度上，都是围绕人与宠物发生，包括动线、家具、材料，兼顾使用到视觉上。场地之中，座位形式可灵活调整，每个独立空间都可以通过有机选择、组合，配置成更大型的沙龙空间，以满足不同规模的群体交流需求。
In terms of function and usage scale, the space design outdoor is centered around people and pets, including moving lines, furniture and materials, giving consideration to the use of vision. In the site, the form of seats can be adjusted flexibly, and each independent space can be arranged into a larger salon space through organic selection and combination to meet the needs of groups in different sizes.
空间形态上，通过阶梯式布局形成卡座空间，消解场地的内外高低落差，同时形成新的功能形态。踏步的高度和宽度有所退让，以便利宠物的使用。主入口作了拐角处理形成平缓过渡以保障室内温度，同时达到节约能源的目的。
On the spatial form, the stepped layout forms a booth space, eliminating the height difference between inside and outside, and forming a new functional form at the same time. The height and width of the step have been reduced to facilitate pet use. The main entrance is turned around to create a smooth transition to maintain the temperature inside and save energy as well.
围绕LED屏幕，空间自然形成一个媒介场景，可用作信息沟通平台，帮助受众从自发性社交走向组织性社交。
Around the LED screen, the space naturally forms a media scene, which can be used as an information communication platform to help the audience go from spontaneous social contact to the organizational one.
探讨人与宠物、宠物与空间之间的联系，把设计对象从传统的“以人为中心”逐渐转变为“以人和宠物为中心”，形成一个以人为本、以宠物为中心的空间系统。设计策略需要解决：“人”与“宠物”两个向度的创作链接；商业空间的排他性以及标准化；设计美学中人文价值的思考。
Exploring the relationship between people and pets, pets and space, we gradually change the design object from the traditional “people-centered” to “people-pet-centered”, forming a people-centered and pet-centered space system. Design strategy needs to be solved: two dimensions of the creative link – “people” and “pet”; Exclusivity and standardization of commercial space; Consideration of Humanistic Value in Design Aesthetics.
过渡设计
Transition Design
室外设计主要以“宠物”的使用为尺度，室内设计主要以“人”的使用为尺度，而萌宠作为主题元素贯穿衔接起两个空间。平面视觉端携手品牌联名，与不同领域的创作者，一起探索品牌文化输出。
The outdoor design is mainly based on the use of “pets”, while the interior design is mainly based on the use of “people”, and adorable pets are the theme elements connecting the two spaces. The visual end co-brands with other, and works with creators in different fields to explore the output of brand culture.
室内空间的宠物社区榜旋转墙，作为另一个流动分享平台，增加爱宠人士的交流与互动。
The rotating wall of the pet community in the interior space serves as another mobile sharing platform to increase the communication and interaction of pet lovers.
舒适设计
Comfortable Design
舒适感带来情感认同。从HEYTEA的品牌基因出发，室内设计注重设计的温度，调性更加温暖友好。整体空间追求简洁朴素、经久耐用的形式，在体量上追求弱化视觉，而不主张强烈的视觉冲击。
Comfort brings emotional acceptance. Starting from the brand gene of Heytea, interior design pays attention to the temperature of design, and the tonality is more warm and friendly. The overall space pursues a simple and durable form, and the volume seeks to weaken the vision, but does not advocate a strong visual impact.
色系上选用更具亲和力的大地色；材料上倾向选用环保舒适的产品，比如能消解空间的噪音的木纹吸音板；家具形态上采用偏圆润的弧线设计，以此消解碰撞产生的不友好的行为。
The earth tone with more affinity has been chosen; Environmentally friendly and comfortable products tends to be chosen, such as wood grain sound-absorbing board that can digest the noise of the space; A rounded arc design has been adopted to be the shape of the furniture, in order to eliminate the unfriendly behavior caused by collision.
品牌文化区，以“萌宠”装置为纽带，通过主题化及精细化的创作手法，成为向消费者传递宠物友好主题的补充与延展，形成室内空间的“打卡点”。工艺上为人工戳戳绣，配以温润的木纹吸音板等材料，形成层次丰富的视觉效果。
The brand culture area, with the “cute pet” device as the link, has become the supplement and extension of the pet-friendly theme for consumers through theme-oriented and refined creative techniques, and has formed the “punch point” of the interior space. Craftsmanship is artificial stamp embroidery, with warm wood grain sound-absorbing board and other materials, forming a rich visual effect.
萌宠墙细节▼
Cute Pet Wall Details
精准设计
Accurate Design
空间的高效落成基于设计策略的精准制定。HEYTEA作为一家方兴未艾的连锁茶饮品牌，综合考量其发展速度，材料的可得性以及后期运营维护的成本，设计师将整体空间布局模组化，家具设计也尽量纤巧化，以不会占用太多空间的隐蔽性设计为主。
The efficient completion of the space is based on the precise formulation of design strategy. Heytea is a rising chain tea brand. Considering its development speed, material availability, later operation and maintenance costs, the designer modulizes the overall space layout, and tries to make the furniture design as slim as possible. The main design is concealed that does not occupy too much space.
延伸
Extension
借助空间设计策略，引导人们养成友好的行为模式，是UND素来致力达成的。友好设计不仅能创造更高的商业附加值，还能潜移默化传播一种更健康的生活方式，触动人们新的思考与认知。作为一个试验平台，宠物友好店，以“萌宠”为沟通媒介，在线下构建一个“社交空间”，增加品牌和消费者之间的粘性，增进人与宠物之间的情感链接，帮助空巢群体形成新的社会关系。在此项目的实践上，比起功能美学意义上的设计，设计师更关注的是其人文与社会关怀的延伸。
With the help of space design strategies, UND has always been committed to guiding people to develop friendly behavior patterns.
Friendly design can not only create higher commercial added value, but also imperceptibly spread a healthier lifestyle and trigger people’s new thinking and cognition. As an experimental platform, pet-friendly store, uses “cute pets” as a communication medium to build a “social space” offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations. In the practice of this project, the designer pays more attention to the extension of humanistic and social care than the design in the sense of functional aesthetics.
视频▼
Video
图纸▼
Drawing
项目信息
项目名称 丨 陪伴者·HEYTEA喜茶宠物友好主题店
项目地点 丨 中国 深圳
项目业主 丨 HEYTEA 喜茶
项目面积 丨 285㎡
竣工时间 丨 2020/10
设计团队 丨 UND设计事务所
主案设计 丨 马英康 马衍浩 张明统 黄树斌 王润维
参与设计 丨 莫永端 陆建聪 李家威
品推管理 丨 严丽洁
项目摄影 丨 山外视觉
宠物模特 丨 太南 Mango
施工单位 丨 深圳市通冠装饰工程有限公司
主要材料 丨 实木塑 人造石 仿木纹铝 泡沫铝 不锈钢 木纹吸音板 毛毡
特别鸣谢 丨 喜茶空间设计部 喜茶工程部
UND 致力于在东方与西方、传统与现代之间寻求融合与突破，重视建筑空间与人、环境、社会、文化之间的相互价值；我们追求每一项设计的唯一性，强调用设计创新来推动客户价值的提升。在提供创造性设计概念及一体化解决方案的同时，注重以衡量实际环境及空间运用为准则，在经济与美学的原则中寻求适当平衡，力图充分发挥每个空间的独特个性。
近年团队完成了商业、办公和住宅领域等高品质空间作品，斩获多项国际知名奖项（德国红点Red Dot Design Award 品牌与传播设计大奖、意大利A’Design Award 金奖、新加坡SIDA室内设计大奖银奖、台湾Golden Pin金點設計獎、美国建筑大师奖Architecture MasterPrize设计大奖、英国 FX Awards国际室内设计大奖、Asia Pacific Interior Design Awards 亞太區室內設計大獎、美国Best of Year Awards 设计大奖、国际设计传媒奖、金腾奖TOP100、金外滩奖等）。
