欧阳跳设计 | CoCoLAB山塘街店

2020年，对于人们来说是一个新的世界时刻，生活中的意识形态结构在几乎被瓦解时逐渐恢复。在一切回到正轨，一部分人们忙碌着重拾生活信心，而对设计师而言，时下最迫切的还是需要重新审视自己身处的现实，借以再次思考艺术的功能，想象人类世界未来的需求。

2020 is a new world moment for people, and the ideological structure in life is gradually restored when it is almost disintegrated. When everything is back on track, some people are busy regaining their confidence in life. For designers, the most urgent thing now is to re-examine the reality they are in, so as to rethink the function of art and imagine the future needs of the human world.

介于阊门闹市与名胜虎丘之间的山塘街，水港交错，街衢纵横，被称誉为“姑苏第一名街”。自唐代以来它一直是商品的集散之地，南北商人的聚集之处。时至今日，山塘依然人来人往，列肆招牌，灿若云锦。

Shantang Street, between the downtown area of Langmen and the scenic Huqiu, is known as “Gusu‘s No. 1 Street”. Since the Tang Dynasty, it has been a gathering place for commodities and a gathering place for merchants from the north and the south. Today, Shantang still has people coming and going, the signs of the four places, and the beautiful scenery.

这个初冬，CoCo Lab，悄然落地在这条古街，试图将一切梦幻的灵感付诸于探索与实验，创造出了这座人间快乐补给站。

In this early winter, CoCo Lab quietly landed on this ancient street, trying to put all dream inspirations into exploration and experimentation, creating this happy supply station on earth.

01 何为虚拟，何为现实；何为存在，何为梦境
What is virtual and what is reality. What is existence, what is dream

Lab即“实验”，意在打破经验。摆脱惯有的思维方式，提供更具创新性和富有创意的产品、场景体验，使空间的多元化表达得以实现。AI技术正日渐成熟，而也许有这样一群人，他们生活在“反乌托邦”的世界里，是未来世界里的科学家，研究人类将来的样子。

Lab means “experiment”, which is intended to break experience. Get rid of the usual way of thinking, provide more innovative and creative products and scene experience, so that the diversified expression of space can be realized. AI technology is maturing day by day, and there may be a group of people living in a “dystopian” world, scientists in the future world, studying the future of humanity.

作为“科幻元年”，在5G普及的前夜，脑机接口刚在猪身上第一次试验成功，虚拟偶像也和窦靖童登上了同一版面，所有人都在等待2020的翻篇。但你有没有想过，这或许只是个开始。

As the “first year of science fiction”, on the eve of the popularization of 5G, the brain-computer interface has just been successfully tested on pigs for the first time, and the virtual idol has also been on the same page as Dou Jingtong, and everyone is waiting for the turn of 2020. But have you ever thought that this may be just the beginning.

当我们离那个万物互联的世界越来越近，浪潮汹涌而至，你，准备好了吗？
As we get closer and closer to the interconnected world, the waves are surging, are you ready?

02 过去，现在和未来相遇的地方
Where the past, present and future meet

在这里，你会见证发生在时间转折点的故事：多元化媒介将人类的潜意识转化为可被感知的形式，探寻自我意识的真实映射，并通过互动体验使灵魂之间彼此连接。

Here, you will witness the story that happened at a turning point in time： diversified media transforms the human subconscious into a perceivable form, explores the true mapping of self-consciousness, and connects souls to each other through interactive experience.

人们冥想于此，一切看似平静但却又蕴藏着的神秘力量。灯光逐渐亮起，并且幻化出不同的色彩，时而平稳，时而激烈，如同情绪的波动。装置的颜色质地变幻映射着最真实的自我情感，在放大的个人情绪中，人们将重新审视自己的内心与周围的环境，鼓起勇气去追寻自我灵魂的声音。

People meditate on this, all the mysterious power that seems to be calm but contains. The lights gradually come on, and they transform into different colors, sometimes steady and sometimes intense, just like emotional fluctuations. The changing colors and textures of the installation reflect the truest self-emotions. In the amplified personal emotions, people will re-examine their inner heart and surroundings, and muster the courage to pursue the voice of their own soul.

03 成为新人类
Become a new human

人类的未来会是什么样子？未来的人类会是什么样子？人类或许会迁移成它星的外星人？那新的美又将如何定义？希望你在这里可以获得灵感。
What will the future of mankind look like? What will human beings in the future look like? Maybe human beings will migrate into aliens from other stars? How will the new beauty be defined? Hope you can get inspiration here.

04 回到当下
Back to the present

在虚拟与现实、存在与梦境中穿梭，最终，我们又回到了当下。眼前是通往未来的阶梯，转身，却又是一幕幕人间烟火，和平凡日夜的真实点点滴滴。在负能量不经意间袭来时，这间疗愈心灵的CoCo Lab，收集人们想要丢掉的坏情绪，制造快乐，让每一个来这里的人，感受生命和情感最初的样貌，回归纯粹的真心与最温暖的日常，亦是OYTT DESIGN一直在做的事。

Shuttle between virtual and reality, existence and dream, and finally, we are back to the present. In front of me is a stairway to the future. Turning around, there are scenes of fireworks in the world, bit by bit of ordinary day and night reality. When negative energy inadvertently strikes, this healing CoCo Lab collects bad emotions that people want to throw away and creates happiness, so that everyone who comes here can feel the original appearance of life and emotions and return to pure The heartfelt and warmest daily life is also what OYTT DESIGN has been doing.