果发发是一个很有趣的品牌,它的存在仅因为老板希望能喝到一杯自己喜欢的水果茶,于是请到了品牌设计团队做了Branding,同时邀约我们为品牌设计线下店铺空间。品牌团队提出了“水果自由贸易市场”的概念,我们认为这是一个特别大胆且有趣的主题,空间设计自然也就跟随这个主题进行。

GoFunFun is a very interesting brand. It exists only because the boss wants to drink a cup of fruit tea he likes, so he invited the brand design team to do branding, and at the same time invited us to design offline store space for the brand. The brand team put forward the concept of “Fruit Free Trade Market”. We think this is a particularly bold and interesting theme, and the space design naturally follows this theme.

▲项目外观插画,illustration appearance

▲项目外观局部,partial view of the restaurant

在这个“水果自由贸易市场”里有丰富的街头市场元素:半开着的卷帘门里透出微光、门前散放的红蓝塑料凳、各类广告灯箱和价目表、运输水果的塑料转运箱……我们希望整体设计呈现是一个潮流轻松的空间。通过对这些“市井元素”的重新布置与编排,使空间不仅有市井的氛围,同时也能充满视觉张力。

There are abundant street market elements in this “Fruit Free Trade Market”:There is a glimmer of light from the half-open rolling door、Red and blue plastic stools scattered in front of the door、Various advertising light boxes and price lists、Plastic transfer box for transporting fruits… We hope that the overall design presentation is a trendy and relaxed space. Through the rearrangement and arrangement of these “market elements”, the space not only has the atmosphere of the market, but also full of visual tension.

▲空间轴测图,exploded axonometric diagram

▲项目内部空间,axon of the space

这些市井物件的运用,并不仅仅停留在空间的造景与装饰中,其实也深入到了空间的使用家具。整个店铺没有一把椅子,顾客的座位都是由一个个转运箱堆砌而成。这像极了市井生活中那些平凡劳动者智慧的“创造”。哪怕换一个时代,换一批人群,但这样的”智慧”都始终可以打动观者。
The use of these market objects does not only stop in the landscaping and decoration of the space, but also goes deep into the use of furniture in the space. There is no chair in the whole shop, and the seats of customers are all piled up with transfer boxes. This is like the “creation” of the wisdom of ordinary laborers in market life. Even if there is a new era and a new group of people, such “wisdom” can always impress the viewer.

▲整个店铺没有一把椅子,顾客的座位都是由一个个转运箱堆砌而成。
There is no chair in the whole restaurant, and the seats of customers are all piled up with transfer boxes.

借力与“水果自由贸易市场”营造一个充满市井感的空间,热闹、轻松、随性是它的灵魂。同时我们又创造了一个超越现实的场景,它更像一个年轻人的试验场,在里面寻找让自己最舒服的位置和最美的拍照背景。带着猎奇心去体验那种熟悉而又陌生的空间,从而充实自己的生活。
Leveraging the “Fruit Free Trade Market” to create a space full of a sense of market, lively, relaxed and casual are its soul. At the same time, we have created a scene beyond reality, which is more like a testing ground for young people, looking for the most comfortable position and the most beautiful background for taking pictures. Experience the familiar and unfamiliar space with a curious heart, so as to enrich your life.

▲借力与“水果自由贸易市场”营造一个充满市井感的空间 Leveraging the “Fruit Free Trade Market” to create a space full of a sense of market

▲项目空间插画表达,Project illustration

▲项目空间细节,detail of the space

▲收银区和出餐台,checkout counter and Dining table

▲项目空间细节,detail of the space

▲平面图,plan

项目信息——

项目名称:果发发GoFunFun水果茶饮店

地点:福建晋江万达

室内面积:116平方米

设计总监:巫国源

项目团队:黄玮、占锦明、赵丽颖、柳奕豪、陶媛、蔡赛宇、叶官欣

设计内容:外立面、外摆区、室内设计、灯光设计

主要材料:不锈钢、瓷砖、尼龙板、铝合金扣板

完工日期:2020年09月01日

施工团队:金艺装饰设计有限公司

客户:麥都食品

摄影:或者设计OR Design