那漠含风设计丨THé LATITUDE茶岚地茶饮店

自2019年初开业以来，THé LATITUDE茶岚地经过不断地实验和探索，在零售端获得了珍贵的顾客反馈意见和数据，创始人团队决定优化产品线并调整服务内容，从单一的零售店铺升级为零售加体验的综合性店铺，让顾客深度体验其独特的茶文化。

Since its opening in early 2019， THé LATITUDE has obtained valuable customer feedback at the retail end through continuous experiments and exploration. According to the data base， the founders decided to optimize the product line and extend the service range. Upgrade from a single retail store to a retail+experience store to allow customers to deeply experience their unique tea culture.

与时下流行的茶饮店大不相同，THé LATITUDE茶岚地是以打造专业的茶叶品牌为使命，与世界知名茶叶产区进行合作，提供纯手工采摘及制作的高品质产地茶。这些茶园皆在原产地或或国际专业评比中获得奖项。在此基础上，调茶大师传承近两百年历史的欧洲经典调茶工艺，调制口感细致但又风格各异的风味茶。

THé LATITUDE has cooperative tea gardens in the world’s famous tea planting regions， providing the hand-picked and hand-crafted high-quality tea for you. These tea gardens are awarded in the planting region or in the international professional competition. On this basis， their tea blending masters inherit European classic tea blending technology with a history of nearly 200 years， to create a more elegant and delicate tea aroma and taste.

NA-DECO那漠含风设计继续负责此次升级任务，针对更加精准的诉求开展设计工作。在延续原有风格的基础上着重强化“中西合璧”，重新制作了具有装饰艺术特色的门面，将原来的二区销售区域调整为独特的下午茶区域。设计方还为店铺定制了多功能茶艺操作台、下午茶沙发等家具，并从日本、德国、英国、尼日利亚等地购买了艺术品和器皿，创造具有美学深度的“茶艺”空间。

After the first successful cooperation， NA-DECO continued to be responsible for the upgrade task this time， to fulfill the more specific demands. To strengthen the combination of Chinese and Western， the design team remade the facade with strong ART DECO style， and adjusted one of the sales area to the special afternoon tea area. They also customized multi-function tea table， afternoon tea sofa and other furniture for the store， and purchased art works and utensils from Japan， Germany， UK， Nigeria and other places to create an aesthetic “tea art” space.