弹性工作室 | 上海喜乐川菜 | Hi设计

▲餐厅外立面, Facade ©YUI

“喜乐川菜”是上海尽善口福牛肉火锅旗下全新推出的川菜品牌，主打大众消费定位。作为品牌的首家线下门店，喜乐川菜坐落于上海前滩板块，为这一繁华地段注入了鲜明的川菜文化和市井烟火气息。
“Xi Le Sichuan Cuisine” is a new brand under Jinshankoufu Beef Hot Pot in Shanghai, focusing on mass consumption. As the brand’s first offline shop, Xi Le is located in Shanghai Qiantan, injecting a distinctive Sichuan cuisine culture and marketplace atmosphere into this bustling area.

“市井“和”手工“是品牌想要传达出来的品牌基因，作为中国八大菜系之一，川菜以浓厚的市井烟火气为特征，这种烟火气也正是川菜文化的重要符号。作为一家传统中式餐饮新品牌，如何通过设计让顾客第一时间感知到品牌的核心基因，则是我们首要考虑的问题。
‘As one of the eight major cuisines in China, Sichuan cuisine is characterized by a strong sense of urbanism, which is also an important symbol of Sichuan culture. As a traditional Chinese restaurant new brand, how to let customers perceive the brand’s core genes through the design is our primary consideration.

▲室内概览, Overview of the indoor space ©YUI

因此整个空间设计的灵感来源于对街头市井的深度探索。我们通过“市井文化”“集市氛围”“公共空间”和“手工制作”等设计语言，营造出具有温度和亲和力的用餐环境。
Therefore, the whole space design is inspired by the in-depth exploration of the street market. Through the design language of ‘marketplace culture’, ‘market atmosphere’, ‘public space’ and ‘handmade’, we create a warm and friendly dining environment. We have created a warm and intimate dining environment through the use of design languages such as ‘market culture’, ‘market atmosphere’, ‘public space’ and ‘handmade’.

同时，为避免精致设计可能带来的疏离感，我们特意控制精致程度，使空间更贴合品牌定位与消费者预期，让顾客能够感受到品牌的温度和想要传达的生活氛围。
At the same time, in order to avoid the feeling of alienation that may be brought about by sophisticated design, we deliberately controlled the degree of sophistication to make the space more in line with the positioning of the brand and the expectations of consumers, so that customers can feel the temperature of the brand and the atmosphere of life that it wants to convey.

▲平面布局, Layout ©弹性工作室

▲天花局部, Ceiling ©弹性工作室

门头的设计上，我们其实并未采用传统意义上的门头造型，也没有设计直白明确的出入口，而是留出了两个通道作为餐厅的主通道。同时我们沿着铺位线设计了外摆区域，使外摆和室内空间无缝衔接。当然这样的好处在于可以最大化地利用了商场的公共区域，当然这也是物业管理所许可的，这样我们的外摆区域可以沿着铺位线自然延展，与室内空间无缝衔接，使整个空间与公共区域融为一体，营造出一种开放、自由的“市井集市”氛围。
For the design of the facade, we didn’t actually use the traditional front door shape, nor did we design a straightforward and clear entrance, but left two passages as the main passageway of the restaurant. At the same time, we have designed the outside area along the shop line, so that the outside and the indoor space are seamlessly connected. Of course, the advantage of this is to maximise the use of the public area of the shopping mall, of course, this is also permitted by the property management, so that our swing area can be naturally extended along the line of the shop, and seamlessly connected with the indoor space, so that the whole space and the public area as one, creating an open, free ‘marketplace’ atmosphere.

▲两侧入口通道, Entrance way on both sides ©YUI

为了体现东方语境下的市井表达，我们对具有中式意味的“市井大棚”进行了现代化转译。通过三种不同造型但设计逻辑相同的屋檐，来营造类街边排档的就餐氛围。同时品牌强调新鲜现炒与健康饮品，希望将“锅气”和手工制作的过程直观展现给顾客。基于这一需求，我们将这一展示区域设置在店铺右侧、最靠近公共区域的位置。设计一个极具辨识度的“红房子”作为视觉焦点，配以醒目的红色屋檐，使之成为整个面向公区立面的核心亮点。
In order to reflect the expression of the marketplace in an oriental context, we have modernized and translated the Chinese term ‘marketplace shed’. Three different shapes of roofs with the same design logic are used to create a street stall-like dining atmosphere. At the same time, the brand emphasizes fresh stir-fry and healthy drinks, and wanted to show the ‘the breath of the wok’ and the handmade process to the customers. Based on this need, we placed this display area on the right side of the shop, closest to the public area. A recognizable ‘red house’ was designed as a visual focal point, with a striking red roof, making it the central focus of the entire façade facing the public area.

▲就餐区, Dining area ©YUI

材料选择上，考虑到餐饮空间对耐污性和易清洁性的需求，空间内的大多数材料则是采用了常规类型，以确保其长期使用中的耐久性和易维护的特性，避免过于个性化的材料在持久性方面可能带来的问题。但是在入口店招的设计中，我们需要通过门头来呼应品牌的核心基因。为此我们通过线上渠道联系到四川当地的非遗竹编技艺传承人，采用手工彩色竹编工艺制作了入口的门头隔断。此外“红房子”区域的地面使用了手工烧制的红色地砖，这种质朴的手工砖作为地面材料，既体现了地方特色，又增添了空间的独特感。
In terms of material selection, taking into account the need for stain resistance and ease of cleaning in a restaurant space, most of the materials used in the space are of a conventional type to ensure their durability and ease of maintenance over the long term, avoiding the problems that overly personalized materials can bring in terms of durability. However, in the design of the entrance signage, we needed to echo the core DNA of the brand through the doorway. To do this, we contacted a local bamboo weaver in Sichuan through online channels and used handmade colorful bamboo weaving techniques to create the entrance partition. In addition, the floor of the ‘Red House’ area uses hand-fired red tiles, a rustic handmade tile that not only reflects the local characteristics but also adds a sense of uniqueness to the space.

▲彩色竹编, Colourful bamboo woven ©YUI

空间的设计语言看似复杂，实则简单明了，抛开可移动的桌椅和软装，整个空间内我们只设计了“屋檐系统”，通过不同形态的屋檐来划分各个就餐区。空间内的核心装置是由巨大亚克力组合而成的葫芦灯，设计来源于新中式品牌doodo冬豆的新宫灯。葫芦作为品牌的logo，中式则为品牌文化，两者相结合而成的装置，不仅符合品牌形象，也很好的起到了点睛的作用。
The design language of the space may seem complex, but in fact it is simple and clear, leaving aside the movable tables, chairs and soft furnishings, we only designed the ‘eaves system’ in the entire space, through different forms of eaves to divide the various dining areas. The center piece of the space is the giant acrylic gourd lamp, designed by the new Chinese brand Doodo. Gourd as the brand’s logo and Chinese style as the brand’s culture, the combination of the two installations not only conforms to the brand’s image, but also plays a good role as a finishing touch.

项目信息
Project Info

项目名称：喜乐川菜
项目类型：餐饮
项目地点：中国上海
项目面积：153㎡
设计公司：弹性工作室
设计总监：谭晨、牧之
设计团队：郭艳琴、李正志
灯光设计：钟工、元入科技
完成年份：2024.10
摄影版权：YUI
官方网站：www.tensatelier.cn
联系邮箱：tensatelier@foxmail.com
主要材料：彩色竹编、麻布、手工红砖、木饰面、硅藻泥、花岗岩、黑色地砖

Project Name: Xi Le Sichuan Cuisine
Project Type: F&B
Location: Shanghai, China
Area: 153㎡
Spatial Design: Tens Atelier
Design Lead：Tan Chen, YUI
Design Team：Guo Ankey, Li Zhengzhi
Lighting Design: Zhong Gong, Uniimport
Completion Time: Oct 2024
Photography: YUI
Website: www.tensatelier.cn
Contact Email: tensatelier@foxmail.com
Materials: Colourful Bamboo Woven, Linen, Handmade Red Bricks, Wooden, Diatom Mud, Granite, Black Tile