究极进化｜THAIFOODSHOW
哥斯拉（ゴジラ/Godzilla），从它首次亮相于1954年日本电影《哥斯拉》起，便成为世界性的流行文化符号之一。而伴随着电影与时代的发展，Godzilla历经了从初代目至七代目的不断进化，成为大荧幕里经久不衰的超级icon。这与本次希望传递的概念与品牌发展进程不谋而合——作为以泰国料理为核心的太食獸，从第1间门店到如今的60+体量，5年的时间见证了“怪獸”的进化与成长。而位于西安大都荟的初心店，正是以美食为媒介，传递属于品牌长效、新颖且深受不同年龄群体欢迎的生活方式的最好载体。
Godzilla (ゴジラ/Godzilla) has become one of the world’s pop culture symbols since its debut in the 1954 Japanese movie Godzilla. Along with the development of the movie and the times, Godzilla has evolved from the first to the seventh generation, and has become an everlasting super icon on the big screen, which coincides with the concept and the brand development process that we hope to convey this time – as a Thai cuisine-centered Tai Food Show, from the first store to the current 60+ volume, it has taken 5 years to develop its business. From the first store to the current 60+ volume, 5 years have witnessed the evolution and growth of the “monster”. The store in Xi’an Metropolis is the best vehicle for delivering the brand’s long-lasting, innovative and popular lifestyle to different age groups through the medium of food.
0.0 “进化”（EVOLUTION）
在自然秩序中，生物界内的动植物均由一个发展与联系的自然阶梯，实现架构搭建与生命进程的演变。而进化，则是打破原有桎梏与相对恒定的时间边界，让生命维度得以提升的关键。在一次次的蜕变中，拥有新的形态与更多可能。本次设计概念灵感便源于此，我们尝试在既定自然规律之下去思考，建筑之于时间、形态、公共关系的更多可能和表达方式。
In the natural order, plants and animals in the living world are connected by a natural ladder of development and connection, realizing the construction of structures and the evolution of life processes. Evolution, on the other hand, is the key to break the original shackles and relatively constant time boundaries, so that the dimension of life can be upgraded. In the process of metamorphosis, new forms and more possibilities are realized. This design concept is inspired by this, and we try to think about more possibilities and expressions of architecture in time, form and public relations under the established laws of nature.
——将整体建筑本身视为一个拥有时间维度与周期，不断迭代进化的生物体，在每一次蜕变的过程中，生长与新的可能也随之诞生。仿若一个正在进化的Godzilla，当它伴随时间的推移，身体的各个鳞片开始剥落、焕新。交替之间，新的变化开始发生。“EVOLUTION” 也随之成为“EVOLVE”，在动态发展的过程中不断地演变、构建更加适应外界环境与需求的形态。
–The overall building itself is regarded as an organism with a time dimension and cycle of continuous iterative evolution, and in the process of each metamorphosis, growth and new possibilities are born. Like an evolving Godzilla, when it accompanies the passage of time, the scales of the body begin to peel off and renew. As time passes, the scales of the body begin to peel off and renew. Between the alternations, new changes begin to take place. “EVOLUTION” also becomes “EVOLVE”, and in the process of dynamic development, it continues to evolve and build a form that is more adaptable to the external environment and needs.
01.“雏形”（Prototype）
双层立面，一如哥斯拉脊背上的鳞片，层叠排列，极具秩序与美感。这种常用于摩天大楼中工艺手法，在对实地气候、地理区位与整体呈现的美观度等多重考量后，因其优异的热工和声学性能，被应用至此。不仅为建筑增添了独特的外观，也为顾客提供了⼀个与众不同的⽤餐体验。
The double-layer façade, like the scales on Godzilla’s spine, is arranged in layers with great order and beauty. This technique, which is often used in skyscrapers, was applied to this building due to its excellent thermal and acoustic properties after considering the climate, geographical location and overall aesthetics of the building. It not only adds a unique look to the building, but also provides a distinctive dining experience for customers.
而在本次结构设计中我们采用内部木纹的钢架结构，结合错落的双层钢化夹胶玻璃，实现常见幕墙中透明玻璃材质的更新，外立面在此作用组合之下仿佛被覆上了一层朦胧面纱，在保障室内采光良好的同时增添一份神秘与质感。跳脱出既定的材质选择与处理方式，保留了双层立面的优点，优化了传统幕墙及外墙的不美观性。让外立面实现形式统一，增添整体建筑结构的趣味性。
In this structural design, we adopt the steel frame structure with internal wood grain, combined with the staggered double-layer tempered laminated glass, to realize the renewal of the transparent glass material in the common curtain wall, and the exterior façade seems to be covered with a layer of misty veil under the combination of this role, which guarantees the indoor lighting and adds a sense of mystery and texture at the same time. It breaks away from the established material selection and processing methods, retains the advantages of the double-layer façade, and optimizes the unattractiveness of the traditional curtain wall and façade. The façade realizes the unity of form and adds interest to the overall architectural structure.
同时，建筑背部则通过X型的⽀撑结构提供横向稳定性，帮助其抵御⻛载荷。X形状的矩阵组合与重复使用，搭配上⽊制纹理，中和了传统材质的冷硬，在视觉传递中更加贴合「Thai relaxation」的品牌基因，于细节之中，可见一斑。
At the same time, the back of the building provides lateral stability against loads through the X-shaped support structure, and the matrix combination and repetition of the X shape, together with the texture of the plastisol, neutralize the coldness of the traditional materials, and visually convey the brand DNA of “Thai relaxation”, which can be seen in the details. At the same time, the back of the building is supported by an X-shaped support structure to provide lateral stability and to help it withstand the loads; the combination and repetition of the X-shape matrix, together with the stucco texture, neutralizes the coldness of the traditional materials, and is visually appealing to the brand DNA of Thai relaxation, which is evident in the details.
▲构件分析图
⽀架构件作为稳定衔接的中间体，分配负载，减少可能导致玻璃破碎的应⼒点，确保稳定性与安全性。不仅如此，在玻璃与框架系统相接触的地⽅，亦配置了密封胶条加以辅佐，有助于防⽔，并能够更好地防止玻璃因共振导致的开裂情况产生。
The support members act as stabilizing intermediates to distribute the loads and reduce the power points that may cause the glass to break, ensuring stability and safety. In addition, where the glass comes in contact with the frame system, it is supplemented with sealing strips to help prevent water damage and better prevent glass cracking due to resonance.
至此，整个外立面通过半透磨砂玻璃面板矩阵化组合的方式附着于外墙上，最大程度地实现了良好的隔热与隔音效果。为观者提供良好的景观视野，同时也有利于自然光与空气进入空间，降低了照明耗能，增加了室内空气流通速率，为身处于空间之中的使用者创造了更为健康永续的环境。
So far, the entire façade is attached to the exterior wall through the matrix combination of semi-transparent frosted glass panels, which maximizes the effect of good thermal and acoustic insulation. It provides the viewer with a good view of the landscape, and at the same time facilitates the entry of natural light and air into the space, which reduces the energy consumption of lighting and increases the rate of indoor air circulation, creating a healthier and more sustainable environment for the users in the space.
02 “蜕变”（Transform）
作为从美食乐趣向生活持续探索的品牌，我们对于太食獸整体空间的定义，并不拘泥于「用餐场所」而是契合ESG趋势（Environmental, Social, and Governance）构筑一个在未来充满活⼒与包容的Mini Community，让这里成为不同细分人群与圈层聚集、交流的环境友好、宠物友好的新型复合空间。
As a brand that continues to explore life from the joys of food, our definition of the overall space at Tai Food is not limited to a “place to dine”, but rather, in line with ESG trends (Environmental, Social, and Governance), we are constructing a Mini Community that will be full of vitality and inclusiveness in the future, and will become a new type of environmentally friendly and pet-friendly composite space where people of different subsections and circles can gather and communicate with each other.
为此，我们为这一未来目标开发并打造了3款定制化「社区友好产品模型」，并针对既有空间场域规划，实现逐一落位，并期待未来在这里，人们可以基于已有的基础建设，更加自由惬意地感受生活中不同的moments，⽆论是与朋友、邻里面对面的交流，还是与⾃⼰的宠物⼀同互动玩耍，都在此共度美好时光。
To this end, we have developed and created three customized “Community Friendly Product Models” for this future goal, and have implemented them one by one in response to the existing spatial field planning, with the expectation that in the future, based on the already existing infrastructure, people will be able to feel more free and comfortable to experience different moments in their lives, whether it be face-to-face communication with friends and neighbors, or interacting and playing with their pets, and spending quality time together here.
▲宠物友好分析图
通过前期实地调研与社会观察，我们发现，传统的室外宠物活动区往往缺少人与宠物长时间停留与互动的设施设备，且缺乏动物与生俱来的亲近自然的元素留存。所以在本次模型设计与实际开发中，我们最大程度地遵循宠物⾃身的⽣活习性以及与⼈类日常常见的相处的⽅式，定制设计了如宠物停靠站、宠物座椅等⼀系列能够增进人宠交互与停留的家具与设施，并配备绿植元素的加入，增添了自然气息。同时，从安全性与实用功能的考量出发，在座位区域旁还设有宠物拴绳环与宠物的⻝⽫。
Through field research and social observation, we have found that traditional outdoor pet areas often lack the facilities and equipment for people and pets to stay and interact with each other for long periods of time, as well as the natural element of closeness to nature that is inherent in animals. Therefore, in the design and development of the model, we have followed the pets’ own habits and the way they get along with people on a daily basis to the greatest extent possible, and have custom-designed a series of furnishings and facilities that enhance interaction and stay between people and pets, such as a pet dock and pet seats, and have been equipped with greenery to add a sense of nature. At the same time, for safety and practicality, a pet leash ring and a pet carrier are provided next to the seating area.
W状的开放式座椅，在设计之初，便希望既可以满足不同的就餐人数组合，又可以区别于传统的外摆形式，让「享受美食」这件事本身变得更为灵动——当两个W的座位组合起来时则可以变成4人桌，以此类推可形成更具模块化的可变方式，比常见的花箱卡座形式更为自由。
shaped open seating, in the beginning of the design, it is hoped that not only can meet the different combinations of the number of diners, but also can be distinguished from the traditional form of the outside, so that the “enjoyment of food” itself has become more dynamic – when the two W-shaped seating can be combined to become a table for 4 people, and so on, can be formed in a more modular way of variable, more free than the common form of the flower box card seating.
▲宠物友好分析图
同时，细节上的圆角处理，亦在细节处体现出对实际使用者舒适度的考虑，提升了空间的整体友好度。
At the same time, the details of the rounded corners are also reflected in the details of the consideration of the comfort of the actual user, which enhances the overall friendliness of the space.
这三款基于对该区域未来愿景所定制的产品模型，均有序散落在公共空间之中。在这⾥，每一位顾客都能够找到属于自己的归属感，并通过空间这一纽带与他人更好地建立起连接。同样，宠物们在此，也将作为社区中的⼀份⼦，更加舒适地感受友好空间为它们所带来的安全感与乐趣。
The three customized product models, based on a vision of the future of the area, are scattered in an orderly manner in the public space. Here, each customer will find his or her own sense of belonging and will be able to better connect with others through the space. Similarly, pets will feel more comfortable as part of the community, feeling safe and happy in the friendly space.
03“究极”（Ultimate）
步入内里，映入眼帘的即是连通整个空间的跨层楼梯，内部空间以此作为核心纽带，实现了核心动线的划分与氛围基调的奠定——简洁的线条、内敛低饱和度的⾊调以及创造视觉趣味、不同质感的材料碰撞与混合。
Stepping into the interior, the eye is connected to the entire space of the cross-staircase, the internal space as a core link, to achieve the division of the core line of motion and the atmosphere of the tone of the laying of clean lines, introverted low-saturation tones, as well as to create visual interest, the collision of different textures and mix of materials.
大面积的不锈钢材质作为楼梯的主体，搭配浅灰色石材与类原石的“糙感”台阶，弱化了工业材料与生俱来的冷硬，同时绿色的连接件材质穿插其中，让空间内里的核心结构骨架趋于中性，在规范秩序之中，偶现一抹俏皮与趣味。
Large area of stainless steel as the main body of the staircase, with light gray stone and original stone-like “brown” steps, weakening the industrial materials inherent cold and hard, while the green connectors material interspersed, so that the core structure of the space inside the skeleton tends to be neutral, in the normative order, the occasional splash of playfulness and fun.
同时，配以精致时尚的家具加以填充，让空间在既有框架之上因更多材质肌理的加入，让整个空间呈现出去风格化的包容与松弛。
At the same time, with exquisite and fashionable furniture to fill, so that the space in the existing framework due to the addition of more material texture, so that the whole space presents a stylized inclusion and relaxation.
泰国作为街头文化盛行的国家，行走在街巷之中随处可见的涂鸦也是属于日常生活轨迹中极具辨识度的符号之一。故在本次内部空间中也以芟繁就简的方式，极为克制地将该城市核心符号融于空间之中，加以点缀与呼应。
Thailand is a country where street culture is prevalent, and the graffiti that can be seen everywhere is one of the most recognizable symbols of daily life. Therefore, in this interior space, the city’s core symbols have been incorporated into the space in an extremely restrained manner by cutting down the complexity and keeping it simple, and adding embellishments and echoes.
区别于单层的空间规划，对于多层空间而言，明晰的动线、层与层之间的联通交互感，很大程度上决定了内部氛围整体的松弛度与透气感。
Unlike single-story space planning, for multi-story spaces, clear lines of movement and a sense of connection and interaction between floors largely determine the overall looseness and permeability of the internal atmosphere.
在设计前置化进行内部格局与功能区规划时，便将作为连接不同楼层关节的钢板楼梯进行半镂空设置，拿掉原本应成为楼梯板90度支撑的立面，通过中央骨架实现重力系统设置，以确保整体稳定性的同时，为多层空间增添透气感，使得整体尺度更加合宜。
When designing the internal pattern and functional area planning, the steel plate staircase, which is the joint connecting different floors, was set up as a semi-skeleton, taking away the façade that should have been the 90-degree support of the staircase board, and realizing the gravity system through the central skeleton to ensure the stability of the whole and at the same time, add a sense of air permeability to the multi-storey space, which makes the overall scale more appropriate.
而这样的设置，配合楼梯两侧立面窗口的打造，能够让进入者在整个空间游走上下之时，均能感受到因布局与细节设置所带来的“流动感”。
This setup, together with the creation of windows on both sides of the staircase, allows the entrant to feel the “flow” brought by the layout and details of the setup when traveling up and down in the whole space.
深浅不一的灰色作为内部空间的核心色彩，搭配墙板上的雪花不锈钢板材质，在光线的照射下，给予人微妙的光泽感呈现。
Shades of gray as the core color of the interior space, with the snowflake stainless steel plate material on the wall panels, in the light of the irradiation, giving people a subtle sense of glossy presentation.
整个空间的地板则由天然⽊材制成，暖色木质色彩的加入，为空间带来更多温暖属性。
The floor of the entire space is made of natural wood, and the addition of warm wood colors brings more warm attributes to the space. The warm wood color brings more warm attributes to the space.
与墙壁的冷调形成碰撞，中和了部分因材质自带的棱角感，柔化了空间整体氛围。
It collides with the cold tone of the walls, neutralizes the angularity of the material, and softens the overall atmosphere of the space.
从空间的整体动线规划、多材质组合运用与更加适应人体工学的家具制作与选配以及冷暖平衡的空间氛围，都会给予每一位用餐者更加舒适与自在的就餐体验。
From the overall dynamic planning of the space, the use of multi-material combinations and more ergonomic furniture production and selection, as well as the balance of warm and cold space atmosphere, will give every diner a more comfortable and comfortable dining experience.
当观者步入空间时，便通过更加简洁可视的动线体验、多材质组合的具象呈现实现感官的多维激发，打破固有的单线条「就餐体感」，让消费者感受到更加趣味舒适的空间观览与使用体验。
When the viewer enters the space, he or she will realize the multi-dimensional stimulation of the senses through the more concise and visible dynamic line experience and the figurative presentation of multi-materials combination, breaking the inherent single-line “dining sense”, and letting the consumer feel more interesting and comfortable experience of viewing and using the space.
让建筑融与环境、让环境塑造建筑。
互为依托、开放共融
持续进化，预见新生
Let the building integrate with the environment and let the environment shape the building.
Interdependence, openness and integration
Continuous Evolution, Foreseeing New Life
▲项目图纸
项目信息——
项目名称：THAIFOODSHOW太食獣
设计方：ATMOSPHERE氣象建筑
公司网站：http://www.atmospherearchitects.cn/
联系邮箱：info@atmospherearchitects.cn
项目设计&完成年份：2024年/01月
主创及设计团队、主持设计：Tommy Yu
协同设计：Deniel Hwang .Chloe Chen. Valo Xiao. Jane Zhang
动画设计：ViVi Lee
道具设计：ATM Team
项目地址：西安
建筑面积：620㎡
摄影版权：SFAP建筑摄影
合作方 灯光方案：ArtLuci X Owen
家具提供：Van Der Rohe 凡德罗
平面设计：怪鸟设计
客户：THAIFOODSHOW太食獣
装修主材：仿木纹清水混泥土板｜镀锌雪花钢板｜桦木板｜烧杉木板｜莱姆石｜竹炭纤维镜面板｜磨砂玻璃
