在追求商业快速发展的城市中，我们总会回顾和追忆起曾经亲近、松弛的邻里关系。清晨在街道上忙碌摆摊的蔬菜和早餐集市，傍晚和邻居分享热腾腾的晚餐。这些景象是城市回忆中的一部分，而七月柿想要将这样最本真的邻里氛围，用更加当代的语言讲述给在城市中生活的人们。我们希望通过品牌与空间设计，让回忆中亲近与松弛的邻里感受重新回到社区。如何创造抹去时间痕迹的设计？如何让空间更加真诚和温暖？设计围绕着这两个思考逐渐展开。
Living in cities pursuing rapid development, we always recollect intimate neighborhood memories from old times. Buzzing local markets in the early morning, and sharing a delicious dinner with families and neighbors at night. Melt in July wants to bring back these old memories, and tell the most authentic neighborhood atmosphere to people living in the city with a contemporary tone of speech. Through visuals and interior design, we hope to refill the neighborhood with nostalgic closeness and effortless. With these in mind, how do we create a sense of timelessness? And how to create a space with warmth?
抹去时间痕迹的设计，意味着回归质朴
Design that erases the trace of time,means returning to simplicity.
就像七月柿将更多的重心回归食材和料理中一样，空间设计更多是作为辅助和承载的作用存在。我们在设计的过程中通过功能与舒适度来直接表达设计理念，并且通过在空间中部署相对多的留白，让烹饪和食物本身成为空间的视觉中心，再配合以恰当的音乐和精选的器皿等其余与设计概念相互呼应的细节元素，以及最重要的，加上落座餐厅中享受一餐美食的客人，才最终使空间变得完整。
Just as the restaurant puts more attention to ingredients and the cooking process, spatial design stays more as a supporting role instead of standing out. We focus on providing a series of functional and comfortable facilities, while leaving a big portion of void to the space. By doing so, we want the food and the cooking scene to become the visual center of the dinning experience. Along with the selected background music and utensils that work well with the restaurant concept, when guests arrive at the restaurant enjoying a meal, the space finally becomes complete.
厨房、市集和用餐区，是空间主要的三个功能区域。延续敞开与温暖的理念，我们将三个功能区连接在一起。走进餐厅首先来到随意摆放着农场直供新鲜番茄和应季蔬果的橱窗，开放式的热厨让食材和烹饪过程更加透明，刀切、锅铲碰撞的声音、和烹饪的香气让用餐体验变得亲切热闹，也让客人与厨师、食物之间的距离变得更近。
The open kitchen, market and dining area are the three main programs of the space. Following the concept of bringing openness and warmth to the local neighborhood, we connect these three programs together as a whole. Window displays fresh tomatoes and seasonal vegetables directly from the local farm, the open kitchen frankly shows the cooking process. The sounds of knives cutting, spatulas colliding, and the aroma of food make the dining experience more intimate and dynamic.
我们希望空间设计能够随着餐厅日常的运营和发展而变化，在未来具备承载各种可能性的能力。因此，空间虽然在设计表达中回归简单与质朴，但我们认为，事物正是当其在留有一些余地时，才能够与时间一起流动和演变。
We believe the space design needs to have the flexibility to collaborate with the daily restaurant operation, therefore we leave the space with enough room for future possibility.
用自然的材质传达真诚，通过手工痕迹传递温度
The sincerity and warmth within natural materials and handmade traces.
“多年来，团队都专注在传递健康有机的生活方式，将时令鲜食的巧妙搭配与滋补食材的烹饪手法相结合，不断发掘新中餐的更多可能。”
“For many years, our team has focused on conveying a healthy and organic lifestyle, cooking with seasonal fresh and nourishing ingredients, constantly exploring creative possibilities of Chinese food.”
空间中运用丰富的手工材质来呼应真诚与温暖的感受。波浪金属板占据墙面主要的位置，呼应着城市社区的属性，赋予空间质朴而年轻的氛围体验。波浪的造型让金属坚硬冰冷的印象消失变得更加柔软，在金属的表面我们手工打磨出凌乱的乱纹，让反射的光线变得柔和、失焦和温暖。剩余的墙面由手工批挂出凹凸、粗细和深浅不一的自然肌理。
We invite an abundant amount of handmade materials to the space. Corrugated metal occupies a large amount of partition area, which directly bring the space a rustic but youthful feeling. Curvatures soften the hardness and cold feeling of metal, then we hand brushed loosely on the surface to create a soft, warm, focus-less reflection of the lights, giving a nice balance of energy and coziness. A natural unevenness appears on the rest of the wall surfaces, we achieve this texture through applying hand painted plaster.
色彩运用：七月的西红柿
Color inspiration from tomatoes in July
七月，是西红柿是最成熟最美味的时候。西红柿也作为七月柿最主要的食材，从惠州的自营农场新鲜采摘，当天运输到店并陈列在橱窗前陈列。我们将熟透的西红柿色彩延续，运用到和客人最贴近的卡座坐垫面料上，成为贯穿了品牌视觉与空间体验的，最有记忆点的元素之一。
July is the time when tomatoes ripe. Each day tomatoes are freshly picked from self-operated organic farm in Huizhou, transported to the restaurant and stored at the window display. We applied the color of ripe tomatoes to the seat fabric that is the closest to the guests, as well as the main color of the visual identity, which makes tomatoes one of the most connected and memorable elements that runs through the dining experience.
▲项目平面
项目信息——
客户：七月柿
类别：餐厅品牌形象与空间设计
项目位置：中国，深圳
空间设计项目团队：张可儿、苏岑、窦建超、孟伟、史华熙
完工时间：2023.6
面积：150平
空间摄影：杨俊宁
主要材料：1.乱纹不锈钢波浪板 2.玫瑰木木皮 3.坐垫面料，品牌：Gabriel 4.装饰灯，品牌：本土Bentu
品牌设计项目团队：王一之、巫奕南
平面摄影：王石路
Project Information——
CLIENT：Melt in July
CLIENT:Melt in July
CATEGORY：Restaurant brand identity and spatial design
LOCATION：Shenzhen, China
SPATIAL DESIGN TEAM：Keer Zhang, Cen Su, Jianchao Dou, Wei Meng, Huaxi Shi
COMPLETION TIME：June 2023
AREA：150m2
PHOTOGRAPHER：Junning Yang
MAIN MATERIALS USED：1.Corrugated metal sheet2.Rosewood veneer3.Fabric, brand: Gabriel4.Pendants, brand: Bentu
BRAND IDENTITY DESIGN TEAM：Yizhi Wang, Yinan Wu
PHOTOGRAPHER：Shilu Wang
