SORA | ORSLOW朴期

以樸之名，释慢之义。

Convey the Meaning of “Slow” in the Name of Simplicity

「ORSLOW 朴期」是一家以全时段为场景的三餐酒馆。融合轻食、烘焙、佐酒，在同一场域中碰撞出专属于都市人精神栖息的落脚点。以「⅓CLOCK」为创意灵感，希望人们在日常生活中减慢三分之一的节奏去感受时间漫游，回归生活本质。在这里，记录下每个惬意时刻，分享相遇的轻松时光。以樸之名，释慢之义。2022年10月SORA®开始进行该项目的品牌创意、空间设计与品牌升级的设计服务，今年4月ORSLOW朴期以新形象开启品牌新的阶段。

ORSLOW (ORSLOW朴期) is all-day restaurant providing light food, bakery, wine food, meanwhile, a mental resting place for urban citizens in this bustling city. With the inspiration of “⅓CLOCK”, it calls for the people to slow down one third paces in their life, to wander within time, and to return to the essence of life. Here, every cozy moment would be recorded and shared in relaxing time – interpreting the meaning of “slow” in the name of simplicity. In October, 2022, SORA® undertook its creative branding project, spatial design and brand upgrading service. And in April this year, ORSLOW opened with its brand-new image.

▲项目概览 An overview of the project

在日常生活中，守时被视为一种美好的品质，但同时，匆忙与紧迫的都市生活会让我们时常面临被时间追赶的窘态。ORSLOW朴期希望带给顾客质朴、慢调、放松的生活体验，让大家暂时放下对时间的关注，忘记时间，暂逃时间的追赶。

In daily life, punctuality is a virtue. However, we are often caught in the dilemma being chased by time and our busy urban life. ORSLOW wants to present the customers a simple, slow and brisk life experience, forgetting the time and escaping from chase.

▲户外吧台视角 Outdoor bar view

▲连通户外的吧台 Bar

我们从达利《永恒的记忆》中获取设计灵感，提炼出「失效的时间」这一设计概念，将代表时间的圆环软化变形，形成属于ORSLOW朴期的品牌标识，并始终作为品牌的主要识别运用于品牌的物料当中。品牌配色以温暖的大地色系作为主调，强调品牌回归质朴追求本质的生活理念。

Inspired by The Persistence of Memory by Salvador Dali, we refined the concept of “invalid time” and softened circles that represent clocks as ORSLOW’s brand token, and further applied in materials design of the brand. As for color selection, we chose earth tone colors that gives out warmth in order to stress the brand’s lifestyle value of pursuing simple life essence.

▲中心就餐区 Dining area

檐下时分，惬意轻松。

Enjoying Every Satisfied Moment under our Roof

根据品牌概念所提出「⅓CLOCK」的生活理念（放慢⅓的生活节奏），我们设定了「檐下时分」的主题为设计概念。「屋檐下」是体现了惬意与放松的生活状态，我们将「屋檐下」这个寓意生活节奏会变慢的场景代入到空间设计当中。

According to the concept of “⅓CLOCK”(slowing down one third paces in life), we determined the design theme “moment under the roof”. What the roof is a comfortable and relaxing life status. We brought this slow living tempo into our spatial design for ORSLOW.

▲沿窗座位 Window seat

在空间中设立棕红色屋檐和米色艺术漆屋檐两层结构，通过棕红色屋檐由内向外延伸，拓宽门位界限，模糊了室内外的边界，并且结合了门店本身所处建筑一层的转角位置，使门店外立面于建筑底部形成一个特别的存在；通过两层屋檐结构的叠加及围合，划分出屋檐下至中空区域的两处位置，再通过屋檐下的立柱结构，将不同类型的座位形式放置其中。

In structure, we designed a double roof with a brownish red layer and a creamy-white one. The brown roof has extended outwards and broadened the doorway area so as to obscure the boundary between inside and outside. Also, we creatively utilized a corner on the ground floor of the building and shaped a very special existence for the restaurant. The superposing and enclosing roofs as well divided two central positions under the roof, with pillar structures. And further we placed seats in different shapes inside this space.

▲可调节的包间区域 Adjustable private room

▲空间导入细节 Spatial import detail

▲酒架与就餐区 Wine rack and dining area

▲包间 Private dining room

临街位置使用了开放式的门窗方式，在气候舒适的时候，可打开增强室内外的联系，特制的棕红色提拉窗结合外立面整体造型，更显现出自由轻松的街头氛围。

On the side facing the street, open windows and doors could be opened in nice weather – strengthening the connection with outside. And the tailored brownish red sliding windows have matched with the external appearance of building and emphasized a free and light street atmosphere.

▲夜幕中的 In the night

与朴慢叙，与友常聚。

Gathering Friends in Slow and Simple Ways

ORSLOW朴期的1.0形象是以宴会、派对、聚会为主的聚餐空间，升级后的2.0新形象与门店将会更注重大众消费为核心，打造一个融入社区街道的三餐酒馆。

The first version of ORSLOW created a feast and party catering space, but its upgraded version focused more on ordinary consumers – all-day restaurant integrated in residential community.

在创作的过程中，我们以「⅓CLOCK」为概念灵感，希望人们在日常生活中减慢三分之一的节奏去感受时间漫游，回归生活本质。空间则以室内搭建户外街道感来产生更丰富的空间体验，充分利用建筑折角位，搭配大面积可开放的折叠窗，将「檐下」的空间概念充分延展，增加了许多互动性和更多的可能性。

In the design process, we based on the “⅓CLOCK” notion and encouraged people to slow down paces and return to simple life. For spatial design, the outdoor street atmosphere would enrich customers’ spatial experience. We also made full use of the corner position of the building and used large folding windows to highlight openness, in this way, the design has accentuated the notion “under the roof” and added in more interaction and spatial possibilities.

「朴」，构建一处在繁忙脚步里最质朴的栖息之地，「期」，感受每一次驻足于此与友相聚的期待之义，从朝阳时分流动至落日星辰，与「朴期」，后会有期。

“Simplicity (朴)”stands for constructing a most simple habitat in our rushing life, and “Expectation (期)” stands for looking forward to gathering with beloved friends here. From the moment of sunrise to starry nights, we’ll see again in ORSLOW.