DAS Lab | 爱礼集团上海晶品广场概念店

太阳破晓，金色的阳光洒满人间，世界伴着烟火气苏醒，人生万象，生活百态，繁忙都市里的我们在追寻人生的理想，闲暇的日常中，就要安然自在，顺应本心，一场邂逅，一场相约，一场惬意小聚，虽说浮生如逆旅，也应多寻些盎然之意趣。转身，觥筹间的闲适，一间弥漫着乐趣与爱意的的小店，蔓延着暖阳之意，在惬意与韵味之中，开启一日的味蕾与浪漫之旅。

With the sun dawning,golden sunny light drop on the space,the world lives wake up with fire&foggy,we are pursuing the dreams of life in busy city with varieties life styles. Relaxing and following your heart in free daily time. An encounter,a date,a pleasant gathering can be occur here.Although life always like a hard journey,we still need to find more inner pleasant. Turn around,drinking in a leisurely small shop which filled with fun and love. With warm sun light spreading,a day begins with taste buds and romantic journey in the comfort and charm space.

此番，LOVE GIFT 愚园路68号概念店的设计，DAS LAB从品牌任务的理性拆解到商业价值的感性呈现经历层层推敲打磨。原现场筑地面积不大且布局生硬冷漠，空间体感局促单调，设计突破的关键点在于从视觉、方向与层次感构建一个视觉亮点，并且追随品牌的曲率移动轨迹，打造一个功能分区鲜明，且助力品牌给人以极具韵律美的温暖空间。

The design of LOVE GIFT concept store in No.68,Yuyuan Road,from the rational dismantling of brand tasks to the perceptual presentation of commercial value,DAS LAB has gone through layers of deliberation and polishing. The original site construction area is small,the layout is stiff and cold,the spatial sense is limited and monotonous. The key point of the design breakthrough is to build a visual highlight from the vision,direction and hierarchy,following the curvature movement trajectory of the brand to create a warm space with distinct functional divisions,also improve the brand image to give people a very beauty space with rhythm.

初遇，一条轻盈的环状动线，围绕中间圆柱打破了原来的块状短线布局平衡。结合DAS LAB融入品牌温暖治愈的调性切出一块块扇状弧面。此处，空间创新和品牌文化的融合，释放出一道空间魔法，视野焕然舒缓开阔。

Around the middle cylinder,a light annular circulation first jump into our sight,broke the original block short line layout balance. DAS LAB design combined with the warm and healing tonality of the brand to cut pieces of fan curved shape.The integration of space design innovation and brand culture releases a space magic here,it makes the vision soothing and open.

日环扇状处理改善了原先局促狭窄的空间体感，柔和轻盈。同时，环形与弧面曲线的一致令空间风貌层次分明。站在环形动线前驻足的那些目光被牵引着，开始向内欢快探索。

The annular fan shape design improves the original cramped and narrow space,make the space gentle and light. At the same time,the consistency of annulus and arc curve make the space style distinct. Standing in front of the circle circulation,our eyes will be attracted to explore more pleasant inside.

▲爆炸图

▲节点

▲概念演示

空间色彩渐变暗合破晓时分日色渐变的过程，仿若推开了一幅人们日出而作的生活画卷。地砖、墙面、柜台，餐盘架，和磨砂树脂亚克力灯管，在同一色系的引导下保持低饱和度的渐变用色，给不同材质的物件穿上轻盈、温柔又热情的品牌外衣，从视觉感官上进一步提升了消费者对LOVEGIFT的认知定位，亲切且精致，别具品味。

The space color design inspiration from the process of gradual change color with sunrise,it looks like the life picture that people start to work with sunrise. Floor tile,metope,counter,plate frame and frosted acrylic resin tubes,under the guidance of the same color system to maintain low saturation gradient color,the different color on different material objects like a gentle and warm brand coat,from the visual sense to further enhance the consumer’s perception of LOVE GIFT positioning with unique taste which is cordial and delicate.

柱顶的灯带色温向外渐降的设计，印合太阳于地平线升起点点上色的视觉流变；柱体的亚克力灯模拟烤箱，亦散出炙热感。熟悉的视觉与体感刺激层层递进，加深顾客对品牌的记忆，同时，提高顾客对产品的期望，将味蕾的刺激和诉求转移到品牌体验感，新的品牌风格，总会令人期待着新的美味呈现。

The lamp on the top of the column is designed with the color temperature falling outward,which corresponds to the visual flow of the rising sun. The acrylic lamp of the column simulates oven also shows sizzler feeling. The familiar visual and somatosensory stimuli strengthen customers’ memory of the brand step by step,at the same time,it improves customers’ expectations of the products and transfer the stimulation and appeal of taste buds to brand experience. New brand styles always make people look forward to new delicious product.

重构LOVE GIFT愚园路68号后，环形动线所处域场体感轻盈明朗，渐变灯带流变出属于日色光影的感性自然，而亚克力灯装置则向人们散出独属于烤箱的热力。

After the reconstruction of LOVE GIFT in No.68 Yuyuan Road,the space where the circle circulation is located is gentle and clear,the gradual change light brings out the sensuous nature belonging to the sun color and shadow,the acrylic light device gives people the heat feeling which only belongs to the oven.

于精巧设计下，城市广场坚硬的空间亦营造出一种人文情愫的“柔性”特质，勾起居于城中的人们记忆深处那些一饭一蔬的具体生活。城市喧嚣，在此处，亦是自然美好，平静日子里的人间烟火袅袅升起，清光淡雅日日常新，那些值得人们铭记的热烈与浪漫，在这里都可以被温柔接纳。

With the exquisite design,the city square also creates the “flexible” character of a kind of humanistic feeling,evoking the concrete life of those who live in the deep memory of the people in the city. The city is noisy but the space here is natural and beautiful,the life picture occurs in normal daily,clear light always new make the space elegant,those who deserve people to remember the warm and romantic can be gently accepted here.