或者设计 | 丰蝶来东方点心

丰蝶来作为安徽东方点心的代表品牌，在这一次品牌与空间的全新升级中我们依然主张将东方传统审美意象融入到当下年轻视野中。我们希望证实——品牌的年轻化并不是摒弃“中式传统”，而是利用创造性的方式將“中式传统”重新利用与组合，打破固有印象，形成新鲜的视觉效果，在即使有“中式传统”元素的空间中，新生代的年轻人也能感受到到酷与时髦。

FUN DAY LAB, a representative brand of the oriental snacks and cakes in Anhui, still advocates integrating the traditional oriental aesthetic image into the current young people’s vision in the new upgrade of both the brand and its space. We hope to demonstrate that making the brand appeal to young consumers is not to abandon the Chinese tradition, but to reuse and incorporate Chinese tradition in a creative way, breaking the stereotype and forming a fresh visual effect that the younger generation can feel the brand is cool and stylish while staying in the space with elements of Chinese tradition.

▲项目外观 Front View

▲项目门口 Door

▲饮品制作区 Beverage making area

▲点心区 Dessert area

丰蝶来的项目选址在本地传统古建筑街区中，这一选址让品牌的东方古韵气质更加浓厚，因此我们在空间内部材质的选用时也是想彰显传统审美的底蕴：水墨丹青的石材、砖瓦、渐变烟云的玻璃等等。我们通过对材质颜色、质感、细节的把控，希望呈现符合当下审美的东方故事。

The site of FUN DAY LAB project is in the local traditional ancient building blocks, adding a great amount of oriental charm to the brand. We also desire to display the connotation of traditional aesthetics while selecting stones, bricks and tiles of ink-and-wash color as well as glasses of gradient cloud-like color as interior materials of the space. Our goal is to narrate an oriental story that conforms to current aesthetics by paying attention to colors of materials, textures and details.

▲室内空间概览Overview of the interior space

▲展示台 Visualizer

▲座位区 seating area

安徽有很出名的戏曲文化，这也是滋养本地人们的精神与传承。在视觉表达上我们大胆的利用“好戏开场”这样年轻直接的文案露出，代表着品牌新的面貌的开端，更是映射传统戏曲文化的根本，除了品牌文案、空间中也有很多利用传统戏曲乐器与新时代发声设备之间的重组装置。这些都是希望年轻人能在一个好玩儿、时尚的空间中重新去审视传统文化深厚的艺术底蕴。

Anhui boasts well-known traditional operas that nourish the spirit and inheritance of natives. We boldly use young and straight-forward phrase of “Great Show Begins” in visual expression, showing the start of a new image of our brand and reflecting the essence of traditional operas culture. In addition, there are many devices combining traditional opera instruments and new era sound equipment in the funny and trendy space where young people have a chance to view the profound artistic heritage of traditional culture in a new way.