茶聚场是一家以北京为起点，围绕着茶的主题提供各种烘焙产品，甜品及蛋糕的品牌。项目的初衷是重新定义在一家重新开业的商场中的茶聚场新店铺。这家新店主要着力于儿童及家庭的目标客户，同时保留一些茶聚场品牌现有的品牌元素，例如标志性的浅蓝色及调配茶的工作台。一面“茶聚场蓝”配色的折起的波纹板墙包裹起整个功能性的厨房，吧台及开放式裱花间。不同大理石在天花及地面的拼贴，为整个空间增加了色彩。五个巨大的宣纸手工制作的灯罩挂在天花，亦为空间增加了一些不可预测的有趣元素。
théATRE is a Beijing based bakery specialized in tea infused pastry， sweeties and cakes.Project’s brief was to redefine a new space identity for the new store， oriented to a specific kids and family target， while keeping few existing elements such as the light blue brand identity color and the tea ceremony desk. A folded waved wall colored with the hues of the company’s blue is wrapping the whole technical box of kitchen， bar counter and exposed cake decoration area.A collage of different marbles on wall and floor is adding a new color palette characterizing the space， while five large hand-made chandeliers made of rice paper will create an unexpected element of surprise on the ceiling.
▲空间概览
▲座位区
▲透明厨房
对茶品的高品位选择及茶聚场的品牌价值通过简约的布局得到表达。空间被泾渭分明的分为两个部分：一侧是操作用的厨房空间，员工室及烘焙场所；另一侧则为顾客就座的空间。两个婉转而柔软长椅的概念取自于茶园间的小道。 长形定制沙发座椅的色彩选择和墙面上选用的大理石颜色相呼应，同时其造型及细节对孩童顾客极具吸引力。椅子的形状有着视觉上强烈的可识别性，它们代表着茶聚场一个新的标志性元素：优雅而时尚，又舒适顺滑。座位区形成了一种轻柔有趣的氛围感，如观众坐在剧场中观看由茶，蛋糕和甜品们在舞台上组成的表演。一系列的展示被放置在沙发正前方，与开放式裱花间、调配果汁，咖啡，茶的吧台、与茶相关的产品展示架、与客户互动的外卖窗口，一同组成了一个系统。
High taste in tea selection and quality values of théATRE will be expressed through a layout concept where simplicity plays a major role. The space is clearly divided into two halves： on one side the operational spaces of kitchen， staff rooms and bakery lab， on the other side the store space where customers can sit. Two long soft and sinuous seating benches marked by the horizontal lines will conceptually refer to the way tea plantations are following the mountains topography. The color is matching the selection of marbles type used on walls， while the shape has been designed to make it more visually appealing to the little customers. Seats are visually characterized by a strong and recognizable shape， and they represent a new théATRE iconic element： elegant and chic， yet comfortable and smooth. A softly playful atmosphere characterizes the seating area， which works like a theatre audience from which customers watch all performance related to tea， cakes and pastry preparation as if they were on a stage. A series of displays are placed right in front of the sofas， creating a system which includes exposed kitchen and bar with smoothies area， coffee corner and tea ceremony platform， but also shelves for tea related products and pick-up windows which are all engaging customers to interact.
▲手工制宣纸灯罩
▲灯罩制作过程
天花的巨型宣纸吊灯扩大了空间的趣味性。灯罩由RAMOPRIMO纯手工制作，像一个个大雕塑悬浮于顾客的头顶。五个半球形的吊灯灯罩的制作过程受传统中国造纸技术的启发，用宣纸和树脂手工制成，通过多层叠加后用糯米胶粘合。这一完全可持续的制造过程制作的灯罩营造了轻盈的质感及耐用的品质。
The playful atmosphere has been extended on ceiling with the insertion of large rice-paper chandeliers specifically designed for the store and hand-made by designers at RAMOPRIMO， that will float like enlarged sculptures in the space above customers. The making process was inspired by Chinese craftmanship tradition： a special mix of rice and tree resin hand-made paper has been cut into smaller pieces， the many layers of which have been further assembled into a new shape and glued together around a large mold using natural rice glue. The process has provided the lamp a high elasticity， long lasting resistance and yet the possibility to be completely recyclable.
▲空间配色
▲吧台
▲蓝色波纹板
这种平静的简约和平衡也在选材和配色上显示出来：浅棕色，绿色及橙棕色，这些茶聚场的色彩被不锈钢表面清晰的倒映出来。背景墙面及地面覆盖着大块天然大理石板，向顾客们展现来自自然的美感。色彩柔和的温莎米黄大理石用作了整个墙面的背景，为空间的其它色彩和元素提供了整体基调，在不锈钢的反射下为空间带来明亮温润的质感。玛莎红、珊瑚红及蓝金大理石经过切割后在墙面上形成了充满趣味的拼接组合，与家具的选择，以及吧台和外立面的蓝色波纹板的色彩彼此呼应。
This general feeling of calm simplicity and balance will be also reflected in the color and material scheme： pastel tones of light brown， greenish and red， which are the colors of théATRE and which will reverberate on the clean flat steel surfaces. Background walls and floor are covered with special and unique overscale patchwork of large marble slabs， which reminds customers to the beauty of nature. A gentle Windsor beige marble has been chosen as main color for the background， keeping together all other colored elements of the space and donating a sense of lightness and brightness that will reflect on the polished steel surfaces. A brighter and a darker Coral red stones and a Lapis Lazuli green marble have been designed and cut to create a dynamic pattern of “floating” colored pieces， which visually connect to the color of chairs and to the color of the green-blue waved wall that is wrapping the bar and the external façade of the shop to the street.
▲分析图
项目信息——
项目名称：茶聚场（海淀店）
设计年份：2021
地点：北京海淀华润五彩城
功能：茶及烘焙产品
面积：130 ㎡
设计事务所：RAMOPRIMO
建筑师：Marcella Campa，Stefano Avesani
设计团队：赵心怡，霍燃，Giacomo Squaquara
现场经理：李学辉
家具：ARPER
基础结构：Kvadrat
客户：théATRE
摄影师：Marcella Campa
Project information——
Project name：théATRE Haidian
year：2021
location：WuCaiCheng. Haidian district， Beijing
function ：tea pastry café’ and bakery
area：130 ㎡
design：RAMOPRIMO
architects：Marcella Campa，Stefano Avesani
project team：Zhao Xinyi ， Huo Ran ， Giacomo Squaquara
manager on site：Leila Sun， Li Xuehui
furniture ：ARPER
fabric：Kvadrat
client：théATRE
photographer：Marcella Campa
Instagram ：@ramoprimo
