或者设计丨食也日料

“食也日料”位于嘉兴八佰伴商城B1层。一家专注日料套餐的小店。怎样从鳞次栉比的餐厅中脱颖而出，搏得来来往往食客们的注意，是品牌需要突破的重点。

“Shi Ye Japanese Food” is located on the B1F of Yaohan Mall in Jiaxing District. A small restaurant specializing in Japanese set meals. How to stand out from the rows of restaurants and attract the attention of diners is the keypoint that the brand needs to break through.

▲用餐区，设置金属瓦楞板和霓虹灯，the dining area decorated with metal corrugated boards and neon lights

▲墙上运用了很多街头潮流的元素如杂乱无章的贴纸，the dining area using Street Fashion elements， such as messy stickers

▲日料店墙面上的贴纸，the stickers on the wall

▲空间细节，space details

▲座椅和墙面细节，details of the seating and wall surface

在大众的印象里，日料店往往被打上强烈的风格烙印，我们想打破既往的风格桎梏，在保有日料空间特色的基础上融入新的元素。日本是一个时尚潮流的国家，日本料理不是只有传统的样子，他也可以表现当下的观感。

In the public‘s impression， Japanese restaurants have its own stereotypes. We want to break the old impression and integrate new elements on the basis of maintaining the characteristics of Japanese restaurants. Japan is a fashionable country. Japanese food is not just traditional，also can express some current perception.

▲从外侧看吧台用餐空间，viewing the bar dining area from outside

▲吧台用餐区，the bar dining area

▲餐厅门头细节，details of the storefront signboard of the restaurant

▲食也门头插画，restaurant elevation

“食也”作为一个新的日料文化品牌，我们想根植于当下文化，向大家传递一个年轻时尚的潮流日料。空间构成中保留了传统曲径幽通的日式禅意，同时运用了很多街头潮流的元素，比如杂乱无章的贴纸、金属瓦楞板、霓虹灯等等。在传统空间构架的躯体上，披上一套“新”的外衣，是一种对传统的挑战也是一种新的融合。

“Shiye” as a new Japanese food culture brand， we want to be rooted in contemporary culture and pass on a young and fashionable Japanese food culture to everyone. The composition of space retains the serpentine path which is the traditional Zen style， while using many Street Fashion elements， such as messy stickers， metal corrugated boards， neon lights， and so on. Putting on a “new coat” on the framework of the traditional space is a challenge to tradition，and a new fusion of tradition and future.