白菜设计 | Snow Peak沈阳快闪店

该项目是白菜为日本户外品牌Snow Peak打造的快闪店，项目地点位于沈阳万象城，为期三个月，是品牌在东北地区的首家快闪店。

This project by Baicai is a pop-up store built for a Japanese brand for outdoor clothing and gear, Snow Peak. The pop-up store will be in Mixx City, a mall in Shenyang, Liaoning for three months. It is the first pop-up store of the brand in the Northeast area of China.

Snow Peak作为户外露营用品品牌，意在通过连接人与自然来连接每一个人。本次快闪店的设计理念是临时的土地感，我们希望店铺是品牌产品的眼神，呈现具有灵活多变性的功能体系，同时给予人自然温厚的质感。

Snow Peak, as a brand for outdoor and camping gear, is centered around connecting people to nature so that we can all be connected with each other. The pop-up store uses the core design idea of a temporary field. We hope that the store exudes an aura just like the brand and its products, that it can be flexible in its multifunctionalities and convey a certain warmth and texture of what nature brings.

空间基调延续品牌的金属感、型材气息，我们通过方管的网格系统来打造空间中的置物体系。考虑到产品的展示方式为平台放置与勾悬挂，我们通过金属挂钩、方管、防腐木板搭建出灵活多变的系统，展示产品的方式可随着售卖需求随意切换。

The space uses metal, similar to the design of the brand. We used the square tubes to build a network of shelving space. Considering that many of the products are displayed on hooks or platforms, we are able to manipulate the metal hooks, tubes, anti-corrosion planks to build a flexible and functional display that can change as the needs of sale change.

为了在空间中最佳呈现自然的气息，我们在空间中植入了泥土与苔藓，并将产品直接陈列在泥土之上。我们希望呈现产品的本真状态和最佳的归属状态，拉近用户与自然的距离，赋予观者泥土的气息。

To best showcase the aura of nature in the space, we also built in soil and moss, where products can also be placed upon. We hope to present the products in their most natural and intentionally purposed states, connecting the customers to their realistic user experience, with the aroma of soil in the air.

中岛作为空间中的可移动装置，开放且自由，由金属型材组装而成的骨架，呼应了产品的元素。上方的绿植造型，为空间提供了精神性的笔触。

The island is a movable piece, bringing a sense of openness and freedom. It is structured with metal pieces, that correspond to the elements of the products. The plants on the top shelf echo the soul and values of the store.