伦敦享有盛誉的百年老店塞尔福里奇百货公司，在经历了今年的新冠疫情后，对零售业重新进行了审视与思考，并提出了“地球计划”的概念。这个项目包括各种零售概念、活动和设计的创新，以及各种富有启发性的思考，目标是从材料、模式和观念上，彻底改变零售业的现状，这也可以说是塞尔福里奇对未来可持续发展做出的一个承诺。
The British department store chain Selfridges has ambitious plans and wants to revolutionize the retail trade with its “Project Earth” concept. Project Earth can be seen as Selfridges’ commitment to sustainability for the future. The new approach is based on three main areas: materials, models and mindsets. By 2025, the retailer aims to only use materials that will come from certified, sustainable sources. The project includes a variety of retail concepts, design innovations, commitments, events and thought-provoking ideas–all aimed at radically changing the retail industry from the ground up.
著名服装品牌Levi’s修复限量系列的快闪店，积极响应塞尔福里奇“地球计划”的理念，由Lucky Fox为其设计和安装的结构，环保成为其中最为关键的元素。
This Levi’s UK ‘authorized vintage’ pop up installed in Selfridges, London was launched to tie in with the department store’s inspirational ‘Project Earth’. Their sustainability initiative is helping to change the way we shop to close the loop on waste. Earth-conscious design was the crucial element of the pop-up structure designed and installed by Lucky Fox to showcase Levi’s repaired and revived vintage collection.
在结构上使用的可持续胶合板，既经济又耐用，还便于回收。
Sustainable plywood was used for the structure, meaning its durable, cost effective but also easily recyclable.
为了尽量避免使用塑料，横幅广告采用哑光帆布制作，以保证所有的招牌都是不含PVC的，同时在方案中使用真的绿叶植物进行布置和装饰。
Avoiding the use of plastic where possible, the banners are made from matt canvas ensuring all the signage is PVC free and only real foliage was used to finish the scheme.
