QWSTION是一家总部位于苏黎世的箱包制造商，其产品注重实用性，从日常出行的背包，到商务人士的高端产品，都有所涉及。为了提高其在日内瓦的品牌知名度，他们尝试着做一些大范围的推广活动，比如这一次，在日内瓦的一家名为“Hamlet”的私人公寓，开了一家快闪店，从十月份开始，一直持续到年底。
Zurich-based bag manufacturer QWSTION ventures cross-country to raise its profile in Geneva, opening a temporary retail space at The Hamlet.
“Hamlet”位于一家精品酒店的一层，建筑有着悠久的历史。该方案的设计，完全符合酒店客人的气质和品位，同时为他们的住宿创造了附加值。每一套公寓的设施都相当豪华和现代，显然，快闪店也遵循了这种审美标准。店面的环境由品牌自己的设计团队进行打造，他们以黑白配色为特色，低调而充满意趣，同时使用著名品牌Vitra和Artek的家具，与自己独具特色的包包进行搭配，显得相得益彰。
Occupying a snug ground floor unit of these long-stay boutique lodgings in the historic heart of the city, it’s a collaborative initiative which seamlessly matches the profile of the latter’s guests, creating added value to their stay.Each of the sixteen apartments offers a plush contemporary setting, and obviously, the retail space has latched onto this aesthetic standard. The setting, designed by the brand’s in-house design team, features an understated design in a playful black and white colour scheme, and exclusively using furnishings by renowned brands Vitra and Artek which fully fit in the chosen theme.
这是QWSTION首次来到瑞士的这个地方，除了其常规系列的包包，还展出了他们全新品牌Flap Tote系列，该系列由Bananatex制成，这是他们近些年来开发的一种可进行生物降解且可持续使用的环保材料。
The furnishings are mixed and matched with QWSTION’s distinctive bags, all made from naturally grown fibres. It’s for the very first time that the bag manufacturer lands in this corner of Switzerland, stocking a selection of its bags, in addition to its brand new Flap Tote collection which is crafted from Bananatex, a biodegradable and highly sustainable material which it has developed in recent years. The QWSTION pop-up store will be operational until the end of December.
