末染设计 | Z&BEAR张小熊-无锡店

此次张小熊的项目场地位于一条商业别墅区内。大尺度的、醒目的门头增强了诊所的昭示性。纤细的金属框将各元素整合在一起。通过控制比例，灯箱内各个要素呈现出优雅的尺度和严谨、理性的第一印象。诊所分为两层，接待及部分的治疗空间被设置在一层，二层设置主要的医疗功能。

The Z&BEAR project site is located in a commercial villa area. The large, eye-catching doors enhance the declarative nature of the clinic. Thin metal frames hold the elements together. By controlling the proportions, each element in the light box presents an elegant scale and a rigorous and rational first impression. The clinic is divided into two floors. The reception and part of the treatment space are set up on the first floor, and the main medical functions are set up on the second floor.

分割明确的布局、科学高效的流线、秩序统一的标识，这些专业性的需求，往往拉开了空间与人的距离。如何平衡专业性与距离感，是此次合作和Z&BEAR张小熊探讨的问题。

The professional needs of clear layout, scientific and efficient streamline, and unified logo often open the distance between space and people. How to balance professionalism and distance is a question discussed by Z&BEAR Zhang Xiaoxiong.

# 第一部分与体验者#

The first part is with the experimenter

Z&BEAR是针对Z世代新消费需求而生的，涵盖了水光便利店、黑科技baby光、热玛吉等多种项目。满足了多年龄层段的人们对于美的探索。追求美与自由，轻盈灵动不可捉摸，这种表皮下往往是愈发坚韧沉着的内质，从诞生开始就不遗余力致力于女性的全球快时尚轻医美品牌。

Z&BEAR was born in response to the new consumer demand of Generation Z, covering a variety of projects such as Shuiguang Convenience Store, Black Technology baby Light and Hot Maggie. Meet the multi-age groups of people for beauty exploration. The pursuit of beauty and freedom, light, flexible and unpredictable, this skin is often increasingly tough and calm of the inner quality, since the birth of the spare no effort to devote to women’s global fast fashion light medical beauty brand.

此次我们秉承“创新”、“科学”的品牌理念，多元化的满足当代女性的护肤新需求。在这里，设计的底层逻辑在于如何以多样性的情境安排引导品牌与需求者的更多互动。

This time, we uphold the brand concept of “innovation” and “science”, diversified to meet the new needs of contemporary women’s skin care. Here, the underlying logic of the design lies in how to guide the brand to more interaction with the demander with a variety of situational arrangements.

由四部分组成的中央不锈钢展台是设计中的一处亮点，这两个展台位于空间的中心。不锈钢家具中和了墙面艺术漆带来的粗野主义美，营造出平静优雅的空间氛围。高科技的产品与原始工艺技术的融合，将“现在与未来并存”的概念贯彻在整个店铺的空间体验中。

One of the highlights of the design is a central stainless steel booth consisting of four sections, which are located in the center of the space. Stainless steel furniture neutralizes the brutalist beauty of the wall art paint, creating a calm and elegant space atmosphere. The integration of high-tech products and original technology will implement the concept of “coexistence of the present and the future” in the whole space experience of the store.

对于它们存在于空间里的序列和尺度，合理的以人的皮肤去解读静物的纹理、重量、密度和温度。

For the sequence and scale of their existence in space, it is reasonable to interpret the texture, weight, density and temperature of still life with human skin.

将空间想象成box，打开原本封闭的box，引入多层次的光，并重新梳理功能流线与结构材料关系，使其视觉上呈现建筑本身是一股力量在生长，顶到四周墙体时的一个瞬间状态，与周围环境在和谐的冲突下对话，为交流、展示、休息提供了舒适的场所。

Imagine the space as a box, open the originally closed box, introduce multi-level light, and re-sort the relationship between functional streamline and structural materials, so that the building itself is visually presented as a moment when a force is growing up to the surrounding walls, dialogue with the surrounding environment under the harmonious conflict, providing a comfortable place for communication, display and rest.

场景内的标识与字体，强调整体视觉并增强品牌识别度，用一种清晰而简洁的方式来传达品牌精神，实现品牌的多维度表达。

The logos and fonts in the scene emphasize the overall vision and enhance the brand identity, convey the brand spirit in a clear and concise way, and realize the multi-dimensional expression of the brand.

# 第二部分与静物 #

Part II and still life

每一种材料与细节经过思考融合在一起，顶部的LED与秩序性的立面，垂直、平行、共融，营造出立体、光线均匀且赋有仪式的展示空间。

Each material and detail is thoughtfully integrated. The LED on the top and the facade of order, vertical, parallel and integrated, create a three-dimensional, uniform light and ritual display space.

材质的纯粹、功能的叠合、细节的营造、自然展现出恰当的空间层次，让产品、服务在简洁的空间形态语言中释放最好的姿态。

The purity of materials, the combination of functions and the creation of details naturally show the appropriate spatial level, so that products and services can release the best attitude in the concise spatial form language.

镜面使用解锁了空间分割的多种可能性，影与光的多重反射，人与空间形成互动的虚影，创造出丰富的空间层次与维度。

The use of mirror unlocks multiple possibilities of space segmentation, multiple reflections of shadow and light, and forms virtual shadows of interaction between human and space, creating rich spatial levels and dimensions.

# 第三部分与环境 #

The third part and the environment

空间不是孤立的存在，它应与使用者紧密联系。当空间能影响情绪、引导行为时，认同与归属感才开始产生。

Space is not an isolated existence, it should be closely connected with the users. When space can affect emotions and guide behavior, identity and sense of belonging begin to emerge.

通过对原有的空间区域规划与整合，让空间不局限于服务主体本身，更是一个多元社交空间。

Through the planning and integration of the original space area, the space is not limited to the service subject itself, but also a diversified social space.

# 第四部分与流动 #

The fourth part is about flow

空间散步追求的是空间的流动性。提供移动观察的可能性，空间序列随着观察者在建筑中的移动层层递进、徐徐展开，空间易趣也由此产生。

Space walking pursues the mobility of space. It provides the possibility of moving observation. The space sequence progresses and unfolds slowly as the observer moves through the building, and thus the space ebay is generated.

开放的空间可以为场所注入更多的精神力量，我们将框架体系和支撑体系糅合于要素表达中，形成空间的自由性和开放性。而以楼梯为连接中心的体块又将向四周扩张的空间能量向内收回，使空间具有整体性。

The open space can inject more spiritual power into the place. We combine the frame system and support system into the expression of elements to form the freedom and openness of the space. The volume with the staircase as the connecting center draws back the space energy that expands around to make the space integrated.

立面设计上崇尚简洁、质朴，取消多余装饰装修，极尽节俭，突出设计感，在空间营造上灵动且富于变化。

The facade design advocates simplicity and simplicity, cancelling superfluous decoration, extremely thrifty, highlighting the sense of design, smart and varied in space creation.

# 第五部分与空间 #

The fifth part and space

对空间结构和形式的塑造，均采用了极简的设计语言。在保持现有空间的简单几何形式的同时，我们通过色彩丰富了其多样性。与此同时，谨慎的选材控制了各种可能产生的杂音，避免了空间的繁杂与浮夸。

始于使用者在一张美容床上的具体行为尺度，空间体感与周边功能配置进行分析和延展。这种设计方法在有限的面积条件下提供了客房极高的空间功能适用性和体验感的平衡，并通过紧凑式的空间构造，创造出内部动线的导向性及延展性和空间的体感。

Starting from the specific behavioral scale of users on a beauty bed, the spatial somatosensory and surrounding functional configuration are analyzed and extended. This design method provides the guest room with extremely high spatial functional applicability and the balance of the sense of experience under the condition of limited area, and through the compact space structure, creates the orientation of the internal moving line and the extension of the space and the sense of the body.

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