01 设计构思
Design concept
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项目位于杭州创意园内的一家服装公司展厅。场地呈狭长形，且层高偏低；在原有条件限制下，如何打破狭长空间和层高不高的双重限制，合理规划空间动线，成为本次设计难点。为此，我们以“整体、开放、独立”为原则，在满足功能需求的同时，打造出具有层次感的空间体验。
The project is located in the exhibition hall of a clothing company in Hangzhou Creative Park. The site is long and narrow, and the floor height is low; Under the restriction of the original conditions, how to break the double restrictions of long and narrow space and low floor height and rationally plan the spatial alignment has become a difficult point in this design. To this end, we take the principle of “wholeness, openness and independence” to create a layered space experience while meeting the functional requirements.
以中间入口为动线起点，向左右两侧延伸，利用现有的柱子及梁的结构搭建框架，把空间划分为三个独立场域；地面铺设长条形地毯贯穿各个场域，形成一个环形动线，呈现出既整体又独立的空间布局。
Taking the middle entrance as the starting point of the moving line, it extends to the left and right sides, and uses the existing column and beam structure to build a frame to divide the space into three independent fields; The long carpet laid on the ground runs through all fields, forming an annular moving line, showing a whole and independent spatial layout.
设计概念——穿梭画廊
“穿梭”是空间的连贯与延伸。
Shuttle is the continuity and extension of space.
以画廊为载体，用简单、直接的方式组织空间。在三个场域的衔接处设置了体量感的框架结构，营造穿廊的氛围，同时也把三个独立的空间融合为一个整体。此外，在空间里叠加的局部装置、休息区、陈列货架是连接画廊展览氛围和实际功能的枢纽，还原服装作为主角的内容。
Take the gallery as the carrier and organize the space in a simple and direct way. At the junction of the three fields, a frame structure with a sense of volume is set up to create an atmosphere of corridor, and at the same time, three independent spaces are integrated into a whole. In addition, the local devices, rest areas and display shelves superimposed in the space are the hinge connecting the exhibition atmosphere and actual functions of the gallery, and restoring the content of clothing as the protagonist.
02 以框架层次构建空间结构
Construct spatial structure with frame hierarchy
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展厅内连续的框架结构，串联起三个独立场域；道具与陈列以递进式布局，突显出渐进的空间节奏。
The continuous frame structure in the exhibition hall connects three independent fields in series; Props and displays are arranged in a progressive way, highlighting the gradual spatial rhythm.
自然、温润的木质材料作为空间的点缀，为整体空间增添柔软沉静的氛围，原木板材融入结构轮廓中，在空间中形成自然的过渡与连接。
Natural, warm wooden materials, as an ornament of space, add a soft and quiet atmosphere to the whole space, and logs and plates are integrated into the structural outline to form a natural transition and connection in the space.
墙角转折处放置试衣镜，巧妙的规避了陈列区死角问题，折角的造型加上灯带增加空间的灵动感。黑色碳烧木装置与品牌色的砂石肌理墙面形成碰撞，凸显材质的质感对比。
The fitting mirror is placed at the corner turning point, which cleverly avoids the dead angle problem of the exhibition area, and the corner-folded shape and the light belt increase the dynamic feeling of the space. The black charcoal burning wood device collides with the brand-name sandstone texture wall, highlighting the texture contrast of the material.
03 陈列、展示系统
Display and display system
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货架以有序的排列方式横跨墙面，纤细的钢丝绳上接顶面，下连地面，在静谧的空间中打破沉闷，营造出一种有节奏的动态视觉效果。
The shelves span the wall in an orderly arrangement, and the slender wire rope connects the top surface and the ground, breaking the dullness in the quiet space and creating a rhythmic dynamic visual effect.
和纸树脂板透光的特性与细腻的纹理，通过背发光的方式，营造出柔和而均匀的光线效果，造型设计上货架与金属线条以平行并列的方式排列，形成强烈的秩序感。
With the light-transmitting characteristics and delicate texture of paper resin plate, a soft and uniform light effect is created by the way of back lighting. In the modeling design, shelves and metal lines are arranged in parallel, forming a strong sense of order.
试衣间以艺术装置的形式呈现，通过对镜面的切割与透光材质的拼接，既满足了试衣的实用功能，又兼备了装饰功能。
The fitting room is presented in the form of an artistic installation. By cutting the mirror and splicing the light-transmitting materials, it not only meets the practical function of fitting, but also has the decorative function.
04 材质与色彩的细节表达
Detail expression of materials and colors
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以米色系为主色调，融入品牌咖色作为点缀，素净的白墙基底与自然纹理的石材等不同材质的交替运用，通过细腻的皱褶处理，弱化了空间的硬朗感，赋予空间更多的亲和力。
With beige as the main color and coffee as the ornament, the plain white wall base and natural texture stone and other different materials are alternately used. Through delicate wrinkle treatment, the toughness of the space is weakened and the space is given more affinity.
软装家具自由地分布在空间中，与材质、色彩呼应，形成和谐的视觉整体，让顾客在行走间感受到艺术与设计的深刻对话。
Soft furniture is freely distributed in the space, echoing the materials and colors, forming a harmonious visual whole, allowing customers to feel the profound dialogue between art and design while walking.
项目信息
Project Info
项目地址：杭州.创意园
完成时间：2025年
设计公司：及上室内设计事务所
设计总监：卢 刚
项目管理：周 婷
空间设计：吴 君
文案策划：张梦玉
道具制作：海源文化
灯光设计：光迹照明
现场施工：爱慕装饰
空间摄影：稳摄影
Project Address: Creative Garden, Hangzhou
Completion Time: 2025
Design Company: J&C Design
Design Director: James
Project Management: Zoe
Space Design: Kim
Copywriting planning：Moony
Prop Fabrication: Haiyuan Culture
Lighting Design: Guangji Lighting
Site Operation：Aimu Decoration
Space Photography: Wen Studio
