竹工凡木 | 红苹果深圳国际家具展馆

举重若轻－板式家具新诠释
Lift weights if light： A new interpretation of wood-based panels furniture

红苹果家具创立于1981年、主打高档板式家具、沙发、床垫、床品及定制家具，是一间集结研发、生产、营销、服务于一体的传统香港品牌。所谓板式家具，是以系统板为素材制作而成的桌面、座椅、壁柜…等家具物件。在三十多年的努力下，红苹果家具以高质量、具设计感与强调环保的商品，成功在中国大陆市场开创扩张，并获得广大消费者的认同。

Red Apple Furniture is a traditional Hong Kong manufacturer founded in 1981, which integrated R&D, manufacturing, marketing, and servicing. They specialize in high-end mattresses, bedding, sofas, customized furniture, and especially the “wood-based panels furniture” that are tables, seats, cabinets, and furniture made of systematic woody panels. With devoted more than 30 years, Red Apple Furniture has successfully expanded their business among the Chinese market with high quality, well-designed, and environmentally friendly products, gaining consumer’s appreciation.

面对科技时代的全新挑战，品牌从「举重若轻」的概念中获得启发，以轻量化的减法设计回应品牌精神与概念。针对当代的新生活方式重新布局产品系统，以创新思维设计全新产品，希冀透过兼具质感、工艺诠释、年轻化的物件商品，颠覆传统板式家具市场的模式型态，带领传统品牌华丽转身。

The concept of “lift weights inspires the brand if light” to respond to its mission statement through the lightweight and subtractive design, rising to challenge. With innovative thinking and product line-up matching contemporary life, they aspire to subvert the market and their branding image with high-quality furniture of aesthetics and a sense of modern.

展示交流－开放样板房与错层平台的组构
Interactive showcase： The form of open-access showrooms and staggered platforms

为了强化红苹果家具革新业界的企图，本次深圳展会特别藉由展厅规划设计，回应品牌与时俱进、重视设计感与年轻化的诉求。在略呈矩形的展区平面中，团队特别将整体空间区分为两大区块。展厅空间外围为一个个独立的展示规划区，并以动线彼此串联，藉由开放式的样板房细致地展出品牌当季商品。

To strengthen Red Apple Furniture’s attempt to revolutionize the industry, this exhibition booth in SCW 2019 was designed to present its upgrading ambition. As a result, the slightly rectangular area was divided into inner and outer sections for a different purpose.The outer ring was a combination of individual display rooms, which are connected by corridors. Here, the latest seasonal products are presented through open-access showrooms.

在场域核心部分则规划为公共活动与洽谈区，以一个抬高的开放式平台将相关机能广纳其中，再以均质错落的楼梯平台，建构犹如户外阶梯剧场般的地景效果。该场域内举办、分享各类课程与讲座，并开设工作坊，以丰富而多元的活动增进参访者间的互动。

On the other hand, the central part was planned as a public space and meeting area, with a raised platform for various functionalities and the average-elevated wide stairs to form an amphitheater-like landscape. This exhibition organized a variety of courses, seminars, and workshops to enhance interaction among visitors.

永续精神－以轻质可替换材料搭接的再利用设计
Pursuit of sustainability： The re-utilization of reusable lightweight materials

受限于展会本身时效、布展期短的特性，展场设计实际落地时多半以临时性的材料及结构进行搭建，力求在最短时间内完成空间布置。考量此一需求，团队在设计之初便特别挑选相对轻质的金属框架系统作为结构体，并以可回收的半透明雾面阳光板作为表面材料，此种阳光板除了质地轻盈外，也让室内呈现更具神秘感的模糊性氛围。

Due to the exhibition’s short timeliness, most of the booths are built with temporary materials and structures to shorten the construction process. Considering of this demand, the team chose relatively lightweight metal frames as the structure and recyclable polycarbonate translucent panels as the facade, giving the interior a mysterious yet ambiguous atmosphere.

由于这些结构物件具有材料轻质、便于替换、易拆卸搬运等特质，故在展期结束后，相关构筑物也将拆解重组、转移至品牌终端店持续展示，透过具体行动体现红苹果家具对永续生活的追求与重视，作为回应当代主张轻质感生活的反馈。

While these structural objects having the characteristics of lightweight, transportable, and easy to install, they were disassembled and applied in the retail store for re-utilization after the exhibition. Throughout concrete actions, Red Apple Furniture had reflected their pursuit and emphasis on sustainable lifestyle, as a solid response to the contemporary demand of light life.