Sò Studio｜moodytige

儿童天生好动，有着丰富的情绪变化。怎样的空间设计，才能安放ta们的自由，勇敢，好奇心与生命力呢？

Children are naturally active and go through a variety of emotional changes. What kind of spatial design can accommodate their freedom, courage, curiosity, and vitality?

Sò Studio 携手专业儿童运动品牌 moodytiger，将小朋友的运动轨迹转译为设计语言，构建随时可“动”的零售体验，充分呈现moodytiger的品牌主张与专业服务。

Sò Studio partnered with the professional children’s sports brand moodytiger to translate children’s movement patterns into design language, creating a retail experience that is always “ready for movement,” fully embodying moodytiger’s brand philosophy and expert services.

▲空间剖面图Section

Part 01 蜿蜒灵动

WAVY & MEANDER

入口的设计奠定了整个空间的节奏。在设计师的塑造下，原本坚硬的金属板材泛起层层涟漪。

The entrance design establishes the rhythm for the entire space. Through the designer’s artistry, the originally rigid metal panels start to ripple with a sense of fluidity.

灵动的波浪同样出现在墙壁一侧的陈列面，板材造型的凹凸形成立体的波浪，与天花板连贯呼应，在视觉上自然延伸。

The dynamic waves also appear on the display surface of one wall, where the undulating shapes of the panels create three-dimensional waves. These waves flow seamlessly with the ceiling, visually extending naturally.

波浪温柔流动，引发关于运动轨迹的遐想。宛如在水中游动，又如在雪中滑行，或是在弹力床上一跃而起，跳向高空。

The gentle flow of the waves evokes imaginations of movement trajectories, like swimming in water, gliding through snow, or leaping on a trampoline, soaring into the air.

Part 02 舒展之姿

TWIST & TILT

将运动轨迹进一步拆解，板材如水浪一般层层推开。设计师从运动器械中汲取灵感，杠铃横置在板材上，既可以陈列服装，也可以变成自由组合的模块，作为一场趣味活动的道具。

Breaking down the movement trajectories further, the panels push outward in layers like rippling water. The designer draws display inspiration from exercise equipment, placing a barbell horizontally on the panels. It can both display clothing and transform into a modular element that can be freely combined, becoming a prop for a fun activity.

道具赋予了空间不同的功能属性，延伸出了多种使用场景，在零售场景与运动场景之间灵活切换。

Props give the space different functional attributes, extending a variety of usage scenarios and enabling a seamless transition between retail and sports environments.

衔接处特别设计出杠铃片的造型，在细节赋予沉浸式运动体验。

the motion elements in the design details

身体是小朋友探索世界的触角，好奇心则是永动机，随着奔跑、游动、攀爬、向前，而唤醒设计灵感。

A child’s body serves as an antenna for exploring the world, while curiosity acts as a perpetual motion machine, continuously providing inspiration for design.

穿梭在前场，被帐篷形态的陈列道具所吸引。它像是童话故事里的树屋，爬上顶端，就可以眺望整片原野。

As they navigate the front area, they are drawn to a tent-shaped display prop. It resembles a treehouse from a fairy tale—climbing to the top offers a panoramic view of the entire landscape.

小帐篷背后的休息区，可陈列产品，也可以作为试鞋区使用，趣味和功能性兼具。

The resting area behind the small tent can be used for displaying products or as a shoe fitting area, offering both functionality and a sense of fun.

灵活的道具系统，自由组合陈列系统

A freely combinable display system.

醒目橙色元素以意想不到的形式出现

Striking orange elements appear in unexpected forms.

循环出现的小老虎嘴巴parttern，将moodytiger品牌符号植入记忆

The recurring tiger mouth pattern subtly imprints ,the moodytiger brand symbol into memory.

Part 03 廓形张力

UPPSIDEDOWN & TWIST

从天而降的“甜甜圈”化身为休息区，坐椅中心反转重力，反向支撑起天花板。

The suspended ‘doughnut’ descends from the ceiling, transforming into a resting area. The center of the seating defies gravity, offering inverted support to the ceiling.

明亮柔和的布光，白色与橙色对撞，可以舒适逗留，并感受童真的活力。

Soft, warm lighting highlights the contrast between white and orange. It’s a space where one can linger in comfort and embrace the vibrant spirit of childhood.

小朋友在这里试穿衣服、体验益智小游戏，大朋友则在这里体验moodytiger的面料科技，挑选更适合宝宝的运动衣饰。

Children can try on clothes and enjoy educational games, while adults explore moodytiger’s innovative fabrics and choose the perfect activewear for their little ones.

面料展区、试衣间、结算区等分布在此处，留下深刻记忆点

The fabric display area, fitting rooms, checkout area, are all thoughtfully arranged here, leaving a lasting impression.

空间是品牌体验的集合之地，对于儿童运动品牌 moodytiger尤为如此。Sò Studio以小朋友的运动轨迹为灵感，将品牌理念提炼为设计语言。从材质、色彩、廓形等多元维度切入，在静态的空间之中，呈现运动的张力与趣味。将品牌的辨识度层层拉升，在消费者心中留下深刻的记忆点。

Space is the place for brand experience, and this is especially true for the children’s sports brand moody tiger. Sò Studio draws inspiration from children’s movement patterns, distilling the brand’s philosophy into design language. By exploring various dimensions such as materials, colors, and shapes, the design introduces the tension and playfulness of movement into the static space. This enhances the brand recognition of moodytiger and leaves a lasting impression in the minds of consumers.