从材质选择到肌理形态;塑造品牌价值的高度一致。——波哥
服装与建筑,貌似无可比之处,但从二者均为人类的社会属性来看,实则却联系密切,服装艺术通过面料、款式和工艺来表达出个体之间的差异,而建筑则对应的是材质、造型和节点,芮蔻品牌专注于天然面料进行研发时装,致力寻求精致的细节与优雅的完美平衡、更好地彰显新时代女性独有的高雅气质。在芮蔻品牌空间的设计上,LubanEra·Design创意总监Bobo无论从材质选择还是到肌理形态,都塑造了芮蔻品牌价值的高度一致。
Clothing and architecture seem to be incomparable, but from the perspective of the social attributes of human beings, they are actually closely related. Clothing art expresses the differences between individuals through fabrics, styles and processes, while architecture corresponds to materials, shapes and nodes. Ruiko brand focuses on the development of natural fabrics for fashion. Strive to seek the perfect balance of exquisite details and elegance, and better highlight the unique elegance of women in the new era. In the Design of Rukor brand space, Bobo, creative director of LubanEra·Design, has shaped the highly consistent value of Rukor brand from material selection to texture form.
Lu Ban Spirit·It’s a work of art· Focused to the Max
万物皆有裂痕,那是光进来的地方。
不追求所谓的设计风格,只探寻美学给空间创造的商业价值。这是LubanEra·Design创始人 波哥 的设计创新之道。当时装逐渐被商业化时,服装的价值不仅仅在于它表面的形态,真正的时尚源于个性、探索和创意,波哥结合这种概念和构思,为芮蔻品牌塑造出了一个充满创意与想象的精神世界,消费者才能触及到品牌的温度与内核,些微之处的巧思,都值得细细探究。
We do not pursue the so-called design style, but only explore the commercial value created by aesthetics for space. This is how LubanEra·Design founder Bogo innovates. When the clothing is gradually commercialized, the value of clothing is not only in its surface shape, the real fashion from personality, exploration and creativity, Boge combined with this concept and concept, for the brand Rui Hao to create a creative and imaginative spiritual world, consumers can touch the brand temperature and core, a little ingenuity, are worth exploring.
Poetry and Balance
光和空间的双重奏里,时间在流转,色彩在变换,通过触觉、视觉的感知,有秩序和正确的几何比例关系,创造诗意和平衡的对话,唤起物与物、物与人、人与空间之间不可分割的关联性。荡漾在不同的材质上的纹理涟漪,奢石的花纹结构中富含石英和黑色羽毛状的云母片,黑与白的交织,深深浅浅,似山脊又似皑皑白雪,陈列架钢骨的不锈钢冷艳光泽特有的未来感,贝壳马赛克自然的光泽和纹理像是大自然的小型画布,捕捉到了自然的精髓,以仿自然的拟态彼此呼应。
In the double play of light and space, time flows and colors change. Through tactile and visual perception, orderly and correct geometric proportion relations, poetic and balanced dialogues are created, evoking the inseparable connection between things, things and people, and people and space. The texture ripples on different materials, the pattern structure of the luxury stone is rich in quartz and black feathered mica sheets, the interweave of black and white is deep and shallow, like the ridge and the white snow, the cold and beautiful luster of the stainless steel of the display frame has a unique sense of the future, and the natural luster and texture of the shell Mosaic is like a small canvas of nature, capturing the essence of nature. Echoing each other in the mimicry of nature.
Quiet and Peaceful
光线、尺度,以各材质并置之后的比例空间和光环境影响后的反应表现为标准,完成整个空间元素组合搭配。对于色彩的把握,给人宁静安稳的和谐感,微妙的变化中,尽显艺术时尚感自带的治愈力,建立空间独有的质感,这样去修饰化的空间打造,也能够使人聚焦于服饰本身,集中消费者的专注力,带来舒适良好的购物体验。
Light and scale, based on the proportional space and reaction of the light environment after the juxtaposition of various materials, complete the combination and collocation of the entire space elements. The grasp of color gives people a quiet and stable sense of harmony. In subtle changes, the healing power of art and fashion is fully displayed, and the unique texture of space is established. In this way, the creation of modified space can also make people focus on the clothing itself, concentrate the attention of consumers, and bring comfortable and good shopping experience.
Psychic Resonance
商业空间的概念并不局限于买卖之间,需要从产品基因中规划逻辑语言,通过空间艺术的展陈形式,讲述品牌的时尚内涵。提取色彩中的沉静与张扬,勾勒自然最初始的状态,与心灵共振,激发每一位消费者的探索欲。6米长的展台作为空间视觉核心点,除展示陈列作用外,兼具收银收功能,并且划分了完美的人流动线。进一步提升了消费者体验的流畅度与空间观览的舒适度,完成了动线的简化与空间设计闭环。
The concept of commercial space is not limited to buying and selling, it needs to plan logical language from the product gene, and tell the fashion connotation of the brand through the exhibition form of space art. Extract the quiet and publicity in the color, outline the initial state of nature, resonate with the soul, and stimulate every consumer’s desire to explore. The 6-meter-long stand serves as the visual core of the space, in addition to the function of display, it has the function of cash collection, and divides the perfect flow line. It further improves the fluency of consumer experience and the comfort of space viewing, and completes the simplification of the moving line and the closed loop of space design.
Unique Self
“从平均的他者走向独特的自我。”这正是服饰给我们带来的克制而细腻的浪漫性。源于品牌故事的启发,把富有生命和艺术气息的品牌气质打造为空间故事的主角,谱写精彩与魅力。
“From the average other to the unique self.” This is the restrained and delicate romance that clothing brings to us. Inspired by the brand story, the brand temperament full of life and art is created as the protagonist of the space story, writing wonderful and charming.
项目信息——
项目名称:REELCO
项目地址:深圳·南油时装原创中心
项目类型:商业空间
项目面积:90㎡
完工时间:2023.01
设计公司:LubanEra·Design(鲁班时代建筑装饰设计)
公司网址:www.lubanera.com
创意总监:陈洪波
设计团队:甘澳,江毅锋
空间摄影:聂晓聪