5+2.studio | MR.WISH心愿先生品牌概念主题店

心愿先生作为研究睫毛美学的专业品牌致力于让不同需求的精致女孩找到适合自己眼型的睫毛，让美不禁锢于某个标准唤醒，匠心研发以多元的款式适配多样的穿戴情景，让变美更简单。

As a professional brand that studies eyelashes aesthetics, Mr. Wish is committed to making exquisite girls with different needs to find eyelashes suitable for her eyes.

Make beauty can’t help wake up at a certain standard, and ingeniously develops a variety of wearable scenes with diverse styles to make beauty becoming more simple.

项目位于东方宝泰商场内门店，此次心愿先生与5+2.studio紧密合作,旨在空间得以保持整体商业营销功能的同时考虑现代美学与传播精神，为消费者提供更便利以及具有产品特点科普方向的消费场景，使得东方宝泰品牌门店可据此于功能和美学之间的相互作用。

The project is located in Popark Store.Mr. Wish to cooperate with 5+2.studio.The purpose is to maintain the overall commercial marketing function, while considering the spirit of modern aesthetics and communication, it provides consumers more convenient.Consumer scenarios with product characteristics science popularization,Make Oriental Baotai brand stores in accordance with this function and aesthetics.

作为线上美业销量先行的品牌，开拓线下门店必然需要在具有美学文化精神、客群互动、行业差异的化层面上烘托品牌价值；同时要为消费群体提供可逛、可体悟、可视化的空间氛围。

As a first-line brand sales volume online, open -store stores must set up brand value at the level of aesthetic cultural spirit, customer base interaction, and industry differences. At the same time Space atmosphere.

5+2.studio在理解品牌SKU与融合消费需求后空间以三个板块——“中岛服务区”、“自助体验区”、“视觉传播板块”，并在商场环境内用以能映衬产品的特点的粉色调作为主色相去强化店面辨识从而展开设计执笔。

5+2.Studio after understanding the brand SKU and the consumer demand after integrating consumption uses three sections- “Nakajima Service Area”, “Self -Service Experience Area”, and “Visual Communication Plate”. In the mall environment, the pink is used as the main color to strengthen the characteristics of the product.

在品牌的众多产品线上为了更友好的输出产品多样性特征优势，5+2.studio为品牌空间体验及产品陈列模块作出了不同形式的搭建。以产品系列作为秩序化设计，去牵引消费者，同时在不同的消费需求背景下做出更优的决策；

In order to more friendly output product diversity characteristics on the many brand lines of the brand, 5+2.Studio has made different forms of construction for brand space experience and product display module.Take the product series as the orderly design, to guide consumers, and at the same time make better decisions in different consumer needs.

「心愿美睫档案馆」作为空间主题锚点创造非单一体验同时引导空间视觉传播触点。

“Wish Beauty Archives” as a spatial theme anchor point creates a non -single experience while guiding the visual transmission contact of the space.

柜体陈列设计在产品更新的情况下亦满足了品牌运营时可对产品作出灵活性调配和组合，模块的设计方向为后续产品迭代提供了更简便的方式推动运转。

Cabinet display design also meets the brand operation when the product is updated. It can make flexible deployment and combination of the product when the brand operation.The design direction of the module provides a easier way to promote operation for subsequent product iterations.