AIM | lululemon品牌旗舰店设计(嘉里中心店)

运动、设计和社群的共融

Where Movement, Design, and Community Converge

欢迎来到全球最大的 Lululemon 旗舰店。落址于上海的中心区域，它不仅仅是一家店铺，也是运动与时尚融合的终极场域，更是一场视觉盛宴，带来全方位的感官体验，向运动之美致敬。

Welcome to the ultimate fusion of movement and style – the biggest Lululemon flagship store in the world. Located in the heart of Shanghai, this visual wonder isn’t just a store; it’s a full-blown experience and a tribute to the beauty of being on the move.

凝练运动精神

Capturing the Spirit of Motion

一座旗舰店应体现品牌的核心价值，并与其所在的城市建立精神连结。在这一设定下，Lululemon意图打造全球化的社群，以促进“日常运动”为使命，深耕于上海这座全球最活跃的城市之一。通过这个项目，我们希望能够捕捉并凝聚这种特别的二元性：活力上海的喧嚣繁忙与这座城市里的人们蓬勃的运动能量。

A flagship store should embody the brand’s core identity and connect with the city it calls home. In this particular setting, the brand, centered around a global community and a mission of promoting “daily movement,” is engaging with one of the most active cities worldwide. Through this project, our aim is to capture this compelling duality: the vibrant city’s constant hustle and the physical engagement of its residents.

点燃活力：画布式的变化立面

Dynamism Unveiled: A Living Canvas as the Facade

店铺立面营造出开放、有亲和力的氛围，同时也是一幅不断变化的画布，捕捉运动的精神。行人沿街经过时，能够感受到店铺传递出来的强烈存在感和吸引力，立面不仅激活了店铺本身，也激活了街道。巨大的弧形玻璃窗中心是Lululemon的标志性Logo，过往的人们可以透过玻璃窗看到店铺内三层高的楼梯空间和人们的活动。室内外之间的互动营造出充满活力的运动氛围，呼应了Lululemon的品牌价值。

The building doesn’t just invite you in; it’s an ever-changing canvas that captures the spirit of motion. As you walk by, you’ll encounter a powerful moment that activates not only the store, but also the street. The facade, reviving the traditional lululemon pattern through the transparency of its colossal, curved glass window allow people on the street to witness the ebb and flow of activity within the store, primarily through the grand staircase. This interaction between the store’s interior and exterior world creates a dynamic and powerful sense of motion that resonates with the brand’s essence.

▲分析图

有趣的空间编排

A Playful Spatial Choreography

进入店铺，标志性的 Lululemon 图案会转变为更加富有能量的表达方式。这种转变体现在一系列动态变化的元素上，它们与店铺的空间布局发生有趣地互动：穿过墙壁，甚至延伸到天花板，贯穿店铺的两层空间，然后巧妙地消失在背景中。

When you venture inside, the iconic Lululemon pattern transforms into a more energetic and engaging expression. This captivating shift is embodied by a series of dynamic extrusions that playfully interact with the store’s spatial layout. They traverse across the walls and even extend to the ceiling, embracing both levels of the store before subtly fading into the background.

这种有趣的转变不仅与美学有关，更是将运动转化为动线系统的精心编排。当人们在店铺内探索时，他们会发现在空间内蜿蜒延伸的墙壁不仅仅是建筑元素——引导人们穿过商店，如同顾客的同伴，鼓励他们带着能量和目的在空间中探索。在购买运动装备时，人们会自然感知并沉浸在 Lululemon的能量世界中。这是一场交织着设计与运动的零售冒险，将购物行为转变为引人入胜且充满活力的体验。

This intriguing transformation isn’t just about aesthetics; it’s a carefully orchestrated design that choreographs movement as an organizational flow. As customers explore the space, they’ll find that the sinuous, fluid walls curving through the store serve as more than mere architectural elements – they act as companions, guiding people through the store, encouraging them to navigate the space with a sense of energy and purpose. While shopping for activewear, people embrace the very spirit of motion that Lululemon embodies. A retail adventure where design and movement intertwine, transforming the act of shopping into an engaging and dynamic experience.

一直以来，Lululemon 关注的不仅仅是服装；而是如何将人们聚集在一起、建立连结。在AIM为Lululemon打造的这家旗舰店中，运动、设计和社群互相交融：设计提供灵感、社群成为重要阵地、共同致敬运动之美。

Lululemon has always been about more than just clothing; it’s about bringing people together and building connections. With this new flagship store, we, in collaboration with Lululemon, have imagined a gathering place where movement is celebrated, design is a constant source of inspiration, and community is held dear.