POKAPOKA位于苏州历史街区十全街,是一家服务周边社区,温暖的面包商店。温暖,健康,亲切,舒适,自由是在设计中需要表达的感受。

Located in Shiquan Street, a historic district of Suzhou, it is a warm bakery that serves the surrounding community. Warmth, health, kindness, comfort and freedom are our expression for this design.

▲店铺外观,external view of the store ©王正亚

空间主要采用的材质 :陶土砖玻璃砖,橡木,水磨石,桦木等更室外运用相对较多并且更有呼吸感贴近自然的材料,设计希望模糊室内外的界限  在室内也能感受到室外的自然舒适以及十全街流动人群带来的活力。

The materials used in this design include terracotta brick, glass brick, oak, terrazzo, birch and outdoor materials that are more breathable and close to nature. We hope to blur the boundary between inside and outside, so that users can feel the natural comfort outside as well as the vitality brought by the flowing crowd in Shiquan Street.

▲大开窗和室外座位,large windows and outdoor seating area ©王正亚

开放式的卡座区域,拉开折叠木窗,室内的全部景象映入眼帘,并且香味随之扑鼻而来。一楼为售卖空间,玻璃砖中岛台的售卖区可以让产品堆积人流聚集形成销售中心点,加大顾客的购买欲望。玻璃砖的运用,让空间更为通透。同时也可以衬托产品的质感。

We have an open booth area, and when you open the folding wooden window, the whole scene of the interior will come into view with the fragrance. The first floor is a sales space, whose glass brick allows products to be piled up as a sales center, increasing customers’ desire to place the order. Vitreous brick lets dimensional vision more fully, which foiling the product texture.

▲一层空间概览,overall view of the first floor space ©王正亚

▲室内外界限模糊,blurred boundary between the interior and the outside environment ©王正亚

▲展示空间,display area ©王正亚

在苏州历史街道,我们在空间内也增加了传统的元素运用在道具中。

In the historic streets of Suzhou, we also added traditional elements to the space with props.

传统元素的运用,use of traditional elements ©王正亚

二楼空间为堂食与面包制作区域 ,为了让空间更有趣味性。所以客座区的形式各有不同。也增加了社交属性和复购次数。窗边的吧台设置让客人可以俯瞰十全街  与自然有紧密的沟通。

The space on the second floor is for dining and bread making. In order to make the space more amusing, we set up different guest areas, also increase the social attributes and the number of re-purchases.  The bar by the window allows guests to overlook Shiquan Street and communicate closely with nature.

▲二层空间概览,overall view of the second floor space ©王正亚

▲不同的座位区various seating areas ©王正亚

▲靠墙的小座位small seatings along the wall ©王正亚

▲看向窗外的吧台bar seating facing the window ©王正亚

客人可以透过玻璃看到制作间面包师的制作流程,增加了食品健康的信任度。以及品牌想传达的健康饮食的理念。最终形成的空间,可以让每一个到来的人都能感受的温度。在一个愉悦的氛围内,快乐的摄入碳水。不仅温暖了味蕾,也温暖了人心。

Guests can see the baking process in the production room through the glass, which increases the trust of food health and the brand concept of healthy diet. Finally, they can feel the temperature and enjoy the food happily in a pleasant atmosphere, which not only warms the taste buds, but also conveys mild heart.

▲仰望屋顶和夹层空间,look up at the roof and mezzanine ©王正亚

▲分解轴测图,exploded axonometric ©ZooCN Lab

▲一层平面图,first floor plan ©ZooCN Lab

▲二层平面图,second floor plan ©ZooCN Lab

项目信息——

项目名称:poka poka 面包商店

设计方:上海筑寸空间设计有限公司

公司网站:www.zoocnart.com

联系邮箱:500752064@qq.com

项目设计&完成年份:2022年

主创及设计团队:徐目一,陈籽龙

项目地址:苏州十全街459号

建筑面积:150平米

摄影版权:王正亚

合作方:具然道具场

客户:poka poka 面包商店

装修主材:立邦漆墙面涂料 亦本亦木地板 小火柴瓷砖