挤压、破碎、解构、重组
Squeeze、break、deconstruct、reconstruct
富有生活气的城区，白色的建筑外观既跳脱又融入。与周边和谐地对话、安静地观望，书写新旧的关系和变化。空间是品牌价值呈现的重要载体，从材质选择到肌理形态；塑造品牌价值的高度一致。
Full of life in the city, the white architectural appearance both escapes and blends in. Talk harmoniously with the surrounding, watch quietly, write the relationship and change between the old and the new. Space is an important carrier of brand value, from material selection to texture form; A high degree of consistency in shaping brand value.
01.层次
Layers
入口收敛，顾客从街道看向室内，借助流畅的极富动态的、有方向引导性的肌理，创造一种流动且贯通的空间效果。连贯的线条，如同一层面纱，丰富空间层次的同时增加了小空间的体验感，给予人无限的想象，引导顾客主动向内去发现与探索。
The entrance converges and the customer looks from the street to the interior, creating a flowing and penetrating spatial effect with the help of a fluid, dynamic, directional texture. The coherent lines, like a veil, enrich the level of space and increase the sense of experience of small space, give people unlimited imagination, and guide customers to take the initiative to discover and explore.
采用逆向思维，通过门厅造型进行视觉引导的方式，将视觉中心引入店铺内部，营造开放又隐秘的视觉感受，引人入胜。不同以往的店铺界面与相邻的其它店铺形成了反差，通过空间与产品的搭配，向消费者阐述着品牌的艺术性与审美价值。
Using reverse thinking and visual guidance through the shape of the foyer, the visual center is introduced into the interior of the store, creating an open and private visual experience that is fascinating. The different store interface forms a contrast with other adjacent stores, and explains the artistic and aesthetic value of the brand to consumers through the collocation of space and products.
02.简约的丰盈
Simplicity & richness
在不断更新迭代的社会发展中，服装行业需要与时俱进，让空间不断饱有“活力”，展现出更好的服装，更需要感知力与艺术性介入。我们力图打造出能够更好地烘托空间整体调性和氛围的视觉效果，传递给客户服装品牌艺术带来的情绪感染力。
In the constantly updated and iterative social development, the clothing industry needs to keep pace with The Times, make the space constantly full of “vitality”, show better clothing, but also need perception and artistic intervention. We strive to create a visual effect that can better set off the overall tone and atmosphere of the space, and convey the emotional appeal of the clothing brand art to customers.
窗是链接人、街道、自然的诗意存在。窗口悄悄吸引人窥探店里的环境，好奇心的互动触发了探索的欲望。同时具备展示的功能，也能让客户了解店铺服装的调性。
The window is a poetic existence that links people, streets and nature. The window quietly attracts people to spy on the environment of the store, and the curious interaction triggers the desire to explore. At the same time, it has the function of display, and can also let customers understand the tone of the store clothing.
本项目设计的目标简单明晰，通过清晰的体块关系，将空间结构、售卖功能和展示功能结合，简化结构体系，精简结构构件，重视结构逻辑，使之产生流动空间。使用最简搭配和材料平铺净化建造形式。
The design goal of this project is simple and clear. Through a clear block relationship, the spatial structure, sales function and display function are combined, the structural system is simplified, structural components are streamlined, structural logic is emphasized, and flow space is generated. Tiled and purified construction forms using the simplest combinations and materials.
自由的平面空间布局，强调客人购物过程的轻松愉悦的感受，犹如探索游园般的购物体验成为整个空间的焦点与目的。绚丽与清淡并置，激烈彰显物象张力，在周遭嘈杂中营造一方宁静与热烈亲密相偎的场所。
The free layout of the plane space emphasizes the relaxed and pleasant feeling of the guests’ shopping process, and the shopping experience like exploring the garden becomes the focus and purpose of the entire space. Gorgeous and light juxtaposition, intense display of image tension, in the surrounding noise to create a quiet and warm intimate place.
03.越流动 越自在
Fluidity & freedom
看似低调的环境，通过白色和富有质感的材料组合，打造出无予固化、可自由变化的空间，营造出更为松弛和轻松自由的氛围
Seemingly low-key environment,Through a combination of white and textured materials,Create a space that is not solidified and can change freely,Create a more relaxed and relaxed atmosphere
为了呼应品牌概念，用空间来衬托产品，以尽可能克制的设计手法来体现品牌本身的质感之美。空间无以名状，界限模糊，相互渗透，形成“流动性空间”，将流动性融合在空间之中，鲜活灵动。打造一个即开放又内敛含蓄的空间形象。
In order to echo the brand concept, the space is used to set off the product, and the design method is as restrained as possible to reflect the texture of the brand itself. The space is indefinable, the boundaries are blurred, and they penetrate each other, forming a “fluidity space”, and the fluidity is integrated in the space, fresh and smart. Create a space image that is both open and restrained.
诚实美学
密斯将裸露的结构定义为新建造艺术的造型标准，它明确表达了“诚实美学”的重要性，以及对那种骨架式建筑的渴求。他所期待的美学是把结构、功能和实用“奉为”目标，由此可以认为有必要放弃对于过去艺术的理解，就是通过装饰把裸露的结构变得“使人愉悦”的做法。
Honesty aesthetics
Mies defined the bare structure as the formative standard of the new construction art, which clearly expressed the importance of “honest aesthetics” and the desire for that kind of skeletal architecture. He expected an aesthetic that “envisions” structure, function, and utility as its goals, and from which it can be argued that it is necessary to abandon the understanding of art in the past, that is, the practice of making bare structures “pleasing” through decoration.
04.记忆的诗性
Memory & poetry
去繁就简，摒弃复杂且无意义的装饰，用最基本的设计语言来诠释真实的美。流畅的线条、柔和的颜色，不同材质的对话、融合，让空间在极简外表下，展现丰富的质感和细腻层次。灯光也可以把空间里描摹出多样的层次。利用灯膜泛光照明，通过几何的形式语言，营造出和谐又充满变化的空间氛围。
To simplify, abandon complex and meaningless decoration, with the most basic design language to interpret the real beauty. Smooth lines, soft colors, dialogue and fusion of different materials make the space show rich texture and delicate level under the minimalist appearance. Lighting can also trace various levels in a space. The use of light film floodlight lighting, through the geometric form language, to create a harmonious and full of changes in the space atmosphere.
“自由”是整个空间的主题，完成了动线的贯穿和场域氛围的营造。极大的自由度赋予空间更多的可能性，平时可做销售展示，通过移动道具空间可以变成展览空间，或者showroom。
“Freedom” is the theme of the whole space, completing the penetration of the moving line and the creation of the field atmosphere. The great freedom gives more possibilities to the space. It can be used for sales display in ordinary times, and the space of moving props can be turned into exhibition space or showroom.
我们试图摄取并注入线性，简约且灵动的元素，聚焦造型延展、纯粹材质等方面，简洁、内敛地展开，将细微的主观感受转化成技术参数，细节响应内聚场域精致呈现，折射空间对变幻、无定型的思考。
We try to ingest and inject linear, simple and flexible elements, focusing on modeling extension, pure material and other aspects, simple and introverted development, the subtle subjective feelings into technical parameters, the details respond to the cohesive field delicate presentation, reflecting the space of changing, amorphous thinking.
我们希望通过“体块”来取代隔断，并将展示功能隐藏到体块里面，因此在空间内就形成“自由体块”的空间关系。自由可变的灵活空间让空间更有包容性，留白是给空间更大的自由度，因此进入空间会有着艺廊般的视感。
We hope to replace the partition through the “block” and hide the display function inside the block, so that the spatial relationship of the “free block” is formed in the space. The free and flexible space makes the space more inclusive, and the white space gives the space more freedom, so entering the space will have a gallery like visual sense.
在既定空间尺度的束缚下，以自身的空间属性，不骄不躁的立于太原最热闹的街道旁；持续的表达着品牌自身主张独立，在被趋势和潮流所引导的当下另辟蹊径，不被普世标准所限。我们希望身处流行的风暴中的，保持冷静的创作及逻辑思维，结合美学呈现经典但带有品牌温度的作品，以空间的语言来诉说着品牌的情绪。毕竟在零售空间内，产品应该是永远的主角。
Under the constraints of the established spatial scale, with its own spatial attributes, it stands beside the most lively street in Taiyuan without arrogance or impetuousness; The continuous expression of the brand itself advocates independence, in the current trend and fashion guided by a different path, not limited by universal standards. We hope to stay in the storm of popularity, keep calm in creation and logical thinking, combine aesthetics to present classic works with brand temperature, and tell the mood of the brand in the language of space. After all, in the retail space, the product should always be the protagonist.
项目信息——
项目名称：CHINIEONE·琴琴服饰
设计方：末染设计
联系邮箱：moothan@sina.com
项目设计&完成年份：”2022.11设计2023.03完成”
主创及设计团队：孟飛、末染设计
项目地址：山西省太原市
建筑面积：195
摄影版权：RICCI空间摄影
装修主材：艺术漆、烤漆板
