“约束即自由，矛盾即合理。”独立时装品牌ATTEMPT鼓励规则制度内的多元生存方式——直面自己，打破常规，探索当下更多的可能性。SLT受邀在上海兼具悠久历史与年轻氛围的巨鹿路打造品牌的旗舰零售空间。
“Restraint is freedom, and contradiction is rationality.” ATTEMPT, an independent fashion brand, encourages a pluralistic way of life within the rules, which means facing oneself, breaking the routine and exploring more possibilities at present. SLT was invited to build the flagship retail space on Julu Road in Shanghai, which has a long history and a young atmosphere.
▲门店外观 External view of the store ©吴鉴泉Vincent Wu
本案的场地为临街的里弄式建筑，开面5米，进深15 米，共有4 层。纵深方向分为三段式，其中中段由中庭和交通楼梯组成，每半层连接一个楼板夹层。SLT的设计基点是用最小的干预来最大化地保持街区风貌。
The site of this case is a lane style building facing the street, with an opening of 5 meters and a depth of 15 meters, with a total of 4 floors. The depth direction is divided into three sections, of which the middle section is composed of an atrium and a traffic staircase, and each half floor is connected with a floor interlayer. The basic design point of SLT is to maintain the style of the block with minimum intervention.
▲轴测图 Axonometric ©SLT Design
SLT以自我意识的“觉醒”和“重构”为灵感，将品牌擅用的重复、变化、解构、重组等服装设计手法转译为具象的空间语言，通过简洁冷静的线条串联了一系列“缓冲”“曝光”“穿梭”“上升”的空间场景，打破建筑强烈纵深感的同时，刻画了一个混乱与有序平衡的叙事性空间。到访者在移动中感知由低到高的明暗变化，并获得由“自我意识觉醒”到“自我认知重组”的完整体验。
Inspired by the awakening and reconstruction of self-consciousness, SLT translates the costume design techniques such as repetition, change, deconstruction and reorganization used by ATTEMPT into concrete space language. A series of space scenes of “buffer”, “exposure”, “shuttle” and “spiral” are connected in series through concise lines, breaking the strong sense of depth of the building, while depicting a narrative space with a balance between chaos and order. The visitor perceives the change of light and shade from low to high while moving, and obtains the complete experience from self-consciousness awakening to self-cognitive reorganization.
▲空间中的重复、变化、解构与重组Repetition, Change, Deconstruction and Reorganization ©吴鉴泉Vincent Wu
ADVANCING
黑色入口，向前
SLT摈弃了张扬的logo与喧闹的色彩，以城市尺度的大面积黑色，精准利落的线条及前倾的界面势态提示出门店的入口。通过空间的再次切割与光线的渗透，引导着向内探索的气场。
SLT prompts the entrance of the store with a large area of black, precise lines and forward-leaning interface, discarding the loud logo and noisy colors. Through the re-cutting of space and the penetration of light, it guides the gas field of inward exploration.
▲入口 Entrance ©吴鉴泉Vincent Wu
将门口压低是设计中的刻意为之，每个来访者需要遵循品牌的设定，以谦逊平等的姿态踏入一场自我意识的觉醒之旅。
Lowering the doorway is a deliberate design. Every visitor needs to follow the brand’s setting that step into a journey of self-consciousness awakening with a humble and equal attitude.
▲入口处压低的门Low entrance door ©吴鉴泉Vincent Wu
BUFFERING
缓冲空间，留白
连接品牌与城市界面的缓冲空间置于店铺的最前端，占据一层近一半的面积成为承载充满想象的城市内容的容器。将零售空间整体后置的设计手法作为仪式感的起势，营造出“稍稍后退”的空间情绪，蕴含着欲扬先抑的平衡美学。
The buffer space connecting the brand and the city interface is placed at the front of the store, occupying nearly half of the area on the first floor and becoming a container carrying imaginative urban content. The overall postposition design technique of the retail space is used as the starting point of the sense of ritual, creating a slightly backward space mood, which contains the balanced aesthetics of compliment after criticism.
▲前场缓冲空间Buffer space in the front court ©吴鉴泉Vincent Wu
空白之处并非真空，随机穿插的黑色片状墙面打破了较为规整的原始格局。当视线被引导至不明确的远端，空间形态如迷宫般错位，意识端的探索被具象化。
The blank space is not a vacuum, and the random interspersed black sheet wall breaks the more regular original pattern. When the sight line is guided to the ambiguous far end, the spatial form is dislocated like a maze, and the exploration of the conscious is concreted.
▲视线被片状墙面引导至不明确的远端The sight line is guided to the ambiguous far end ©吴鉴泉Vincent Wu
EXPOSING
迷宫端点，曝光
看似安全、封闭的前场缓冲空间实则暗含矛盾与冲突。当路线被引导至迷宫尽头的橱窗背后，此路不通引发的下意识驻足使闯入者瞬间暴露，成为橱窗的展示内容。
The seemingly safe and closed buffer space in the front court actually implies contradictions and conflicts. When the route is guided to the back of the window at the end of the maze, the subconscious stop caused by the dead end makes the visitor instantly exposed and becomes the display content of the window.
▲橱窗背后Behind the shop-window ©吴鉴泉Vincent Wu
在公众面前的自我曝光与自我展示，是每个社会性的个体需要面对的议题。直面自己，通过接受“凝视”来摆脱“凝视”，从而引发对自身的审视。
Self-exposure and self-presentation in front of the public is an issue that every social individual needs to face. Face oneself and get rid of the “gaze” by accepting the “gaze”, thus triggering the examination of oneself.
▲由橱窗看向街道 View from the shop-window to the street ©吴鉴泉Vincent Wu
在公众面前的自我曝光与自我展示，是每个社会性的个体需要面对的议题。直面自己，通过接受“凝视”来摆脱“凝视”，从而引发对自身的审视。
Self-exposure and self-presentation in front of the public is an issue that every social individual needs to face. Face oneself and get rid of the “gaze” by accepting the “gaze”, thus triggering the examination of oneself.
▲由街道看向橱窗View from the street to the shop-window ©吴鉴泉Vincent Wu
SHUTTLING
片状墙体，穿梭
朝向不同角度的片状墙体交叉延伸至空间深处，隐喻着人们的固有意识在空间中的侵入。自由的开洞模糊了方向和秩序，身体与思维在其间游走穿越。
The flaky walls facing different angles cross and extend to the depth of space, which is a metaphor for the invasion of people’s inherent consciousness in space. The freely holing blurs the direction and order, and the mind and body wander through it.
▲片状墙体在空间中交叉延伸Flaky walls cross and extend in space ©吴鉴泉Vincent Wu
▲后场零售空间Retail space in the back court ©吴鉴泉Vincent Wu
粗粝的墙面喷涂工艺、凌厉的黑色片状墙体、三层夹胶玻璃、户外质感条状石材……空间的故事由此悄无声息地展开。简约明确的空间与品牌陈列构成零售区的完整体验，沉稳中不乏趣味性。
The story of space unfolds quietly from rough wall spraying technology, sharp black flaky walls, three-layer laminated glass and outdoor texture strip stone. Simple and clear space and brand display constitute the complete experience of the retail area, which is no lack of fun in calm.
▲多重材质的并置Juxtaposition of multiple materials ©吴鉴泉Vincent Wu
FALLING
日光中庭，下坠
在前后两个场域之间，贯穿整栋楼的中庭仿佛领地中央高耸的灯塔。日光从中庭落下，伴随两束附加的追光，流经每个通过的人。
Between the front and back fields, the atrium running through the whole building is like a towering lighthouse in the middle of the territory. Daylight falls from the atrium, accompanied by two additional beams of chasing light, flowing through everyone who passes through.
▲中庭 Atrium ©吴鉴泉Vincent Wu
中庭光线漫射至前后场，成为衔接与过渡的介质，营造出品牌空间的积淀感。来访者在探寻的过程中，困惑与希望相生相成。
The light of the atrium diffuses to the front and back fields, becoming the medium of connection and transition, creating a sense of accumulation of brand space. In the process of exploring, visitors are confused and hopeful.
▲光线在前后场之间自然过渡 The natural transition of light ©吴鉴泉Vincent Wu
天井之下，对称的三角铁片装置垂直地指向上空，强烈的方向感和冲击感赋予其原始的张力，成为连接两处疆域最直观的标识物。秩序感与随机性产生的局部冲击，与ATTEMPT追求的“克制”与“放肆”、“对称”与“变化”的平衡不谋而合，“自我意识”在此觉醒。
Under the patio, the symmetrical triangular iron plate installation points vertically to the sky, giving it original tension from a strong sense of direction and impact, and becoming the most intuitive marker connecting the two territories. The local impact produced by the sense of order and randomness coincide with the balance of restraint and unbridled, symmetry and change pursued by ATTEMPT, where “self-consciousness” is awakened.
▲中庭的三角铁片装置 Triangular iron plate installation in the atrium ©吴鉴泉Vincent Wu
ASCENDING
盘旋甬道，上升
黑色楼梯围绕着中庭，仿佛一段盘旋而上的幽深甬道，顶部的光自然地指引着逐级向上的探寻。
The black staircase surrounds the atrium, like a deep corridor spiraling up, and the light from the top guides the exploration step by step.
▲黑色楼梯围绕着中庭The black stairs surrounds the atrium ©吴鉴泉Vincent Wu
拾级而上，认知伴随着光源的趋近越发清晰，整体空间也发生由黑到白的渐变。
Ascending the stairs, the cognition becomes clearer with the approaching of the light source, and the overall space also changes from black to white.
▲空间中的黑白渐变The space changes from black to white ©吴鉴泉Vincent Wu
SLT试图在规律中寻找变化，每层空间呈现不同的面貌。二楼由“过去”与“现在”两种质地组成，原始木地板被保留下来，墙上的漆面颗粒承载着灯光的光晕。大面积镜面见证自我探寻中的未知与偶然。
SLT tries to find changes in the law, and each layer of space presents a different face. The second floor is composed of “past” and “present” that the original wooden floor is preserved, and the particles of wall paint carry the light. A large area of mirror witnesses the unknown and chance in self-exploration.
▲二层零售空间Retail space on the second floor ©吴鉴泉Vincent Wu
▲品牌以汽修升降台作为支撑的收银台Cashier supported by auto repair lift table ©吴鉴泉Vincent Wu
二楼夹层的品牌概念空间紧挨着角落的试衣间，四折面屏风以古典器架与现代摄影的融合，碰撞出东方文化的直白再现。
The brand concept space on the second floor mezzanine is next to the fitting room in the corner, and the four-fold screen combines classical shelves with modern photography, which collides with the straightforward reproduction of Oriental culture.
▲品牌概念空间 Brand concept space ©吴鉴泉Vincent Wu
三楼以上的空间保留了原本的建筑结构，重新刷白作为办公室和showroom使用，承载品牌的内容与机动的可能性。大面积开窗与底层空间的封闭感形成对比，暗示与自我和解的过程。
The space above the third floor retains the original architectural structure and is repainted for use as an office and showroom, carrying the mobility and possibility of the brand content. Large windows contrast with the sense of closure of the first floor, suggesting a process of reconciliation with oneself.
▲上层空间承载品牌内容的机动性The upper space carries the mobility of the brand ©SLT Design
AWAKENING
时空回环，觉醒
在一个回环路线之后，回到一楼，正对楼梯的三面百叶窗透出背后隐隐绰绰的光，户外庭院实现了零售店铺与相邻社区的过渡与融合。
After a circular route, back to the first floor, the three shutters facing the stairs reveal the faint light behind them, and the outdoor courtyard realizes the transition and integration of retail shops and adjacent communities.
▲百叶窗透出户外庭院的光 Shutters let in light from the outdoor courtyard ©吴鉴泉Vincent Wu
SLT在有限的空间内构筑了一个戏剧化的ATTEMPT AREA，通过光影的交织与空间的切割将时间切片似地凝滞于当下，唤起观者的内观，寻回内心深处的自洽。
SLT constructs a dramatic ATTEMPT AREA in a limited space. Through the interweaving of light and shadow and the cutting of space, it makes the time stay in the present, arouses the viewer’s insight and finds the self-consistency in his heart.
▲片状墙体“穿透”橱窗 Flaky wall “penetrate” the shop-window ©吴鉴泉Vincent Wu
▲平面图 Plan ©SLT Design
项目信息——
项目名称：ATTEMPT JULU旗舰店
项目类型：室内设计
设计方：SLT设计咨询
公司网站：https://i-slt.com/
联系邮箱：contact@i-slt.com
开业时间：2023.05
主创设计师：凌晨
设计团队：牛晨雨，付俊宜，刘婧博，王爽，杨雨婷
项目地址：上海市巨鹿路845弄9号
建筑面积：330㎡
摄影版权：吴鉴泉Vincent Wu
施工：上海中耕装饰设计有限公司
客户：ATTEMPT
Project Information——
Project Name: ATTEMPT JULU Flagship Store
Project Type: Interior Design
Designer: SLT Design
Website: https://i-slt.com/
Contact Email: contact@i-slt.com
Opening Date: 2023.05
Main Designer: Chen Ling
Design Team: Chenyu Niu, Junyi Fu, Jingbo Liu, Shuang Wang, Yuting Yang
Project Address: No.9, Lane 845, Julu Road, Shanghai
Building Area: 330 ㎡
Photography: Vincent Wu
Construction: Shanghai Zhonggeng Decoration Design Co., Ltd.
Customer: ATTEMPT
