未来以北 | WHOOSIS成都店

WHOOSIS在街头文化的土壤里一直有着独特的表达，无论是丰富的服装零售、多元的活动现场，都有着鲜明的客群效应。成都的首店更是带有一如既往的活力和憧憬，向他们的伙伴展示着有趣的互动场所。

WHOOSIS has always had a unique expression in the street culture – the clothing retail and diverse live events have a distinct customer group effect. The first store in Chengdu demonstrates to their friends a fun and interactive place with the same energy and vision as always.

这个通透高挑的商业空间由大小不一的双层结构组成，店铺坐落于潮流服饰品牌的聚集地。考虑到整体运营的需求，我们使用合适的交通流线，将两层空间串联起来，对人们有向上或向下的引导。面对比较复杂的空间，初期的设想便是用最直接的形体关系来连接，并围绕它进行各个功能的排布组织。

The airy, tall commercial space is made up of double-story structures of different sizes and surrounding by a range of trendy clothing retailers. Considering the needs of the overall operation, we need to connect the two floors with appropriate traffic lines, which can guide people shopping around the two levels. To deal with complex spaces, the initial idea is to use the most straightforward shape organization to connect and arrange the functions around it.

当黑色的体块穿插于层叠的透明的盒子时，一个和品牌态度相融合的空间故事就此展开。我们将反叛的街头精神依托于一个深沉的黑色木质盒子，进而与丰富色彩以及细节纹理产生互动。空间里构筑的纵横形体在一定程度上模拟了抽象的街头场景。从入口开始，便能看到夹层以及二楼的层叠关系，这种向上的交通组织，使空间的不同角落都能持续产生新的交谈，浏览，驻足拍摄。

When the black blocks are interspersed with overlapping transparent boxes, a spatial story that integrates with the brand attitude unfolds. We hope the rebellious street spirit is backed by a deep black wood that interacts with the rich expression of color and detailed textures. The vertical and horizontal blocks constructed in the space constitute the abstract street scene to some extent, from the entrance, the layered relationship between the mezzanine and the second floor is shown. This upward traffic organization enables the continuous generation of new conversations and also lets people browse, stand and photograph in different corners of the space.

我们力求这个空间里有着不同形式和尺度的陈列区域，也让进店的人群可以感受到轻松多元的选购体验。在空间首层，主要的陈列分散布置在入口处和楼梯下方，核心的收银区域则能更好的进行服务和咨询。在背景墙体中，一个转角的LED屏幕作为品牌视觉的输出媒介，无论在街道或者室内都能清晰得观看到其动态的信息。

We strive to have different forms and scales of display areas in this space, but also let the crowd into the store could feel relaxed and have a rich shopping experience. On the first floor, the main displays are scattered at the entrance and under the stairs, while the core cash register area is better for service and consultation. In the background wall, an L-shape LED screen is used as the medium of visual output of the brand to cooperate with the space, and its dynamic information can be seen both from the street or inside the shop.

夹层由入口延展至空间内部，构成一个整洁的平台，这里既是重要的陈列区域，也是通向二楼的中转站。向两侧开放的视角能更好得引导人们行至二楼空间。形体清晰的实木楼梯和紫红色的石材并置，如同连接空间的序幕。

The mezzanine extends from the entrance to the indoor, forming a neat platform. It is a main display area and a transit to the second floor. The open view on both sides leads people to the space on the second floor. The solid wood staircase matches the purple stone, as a prelude to the space.

当视野来到最为开阔的二层空间，岛状吧台以贯穿店铺的黑色体块为核心，让相对复杂的平面布局形成一个视觉焦点。同时，和楼梯连为一体的金属挂杆与厚重的墙体形成对比，提升展示效果。面对近5米的高挑幕墙，它带来的通透视野同样影响着陈列秩序，我们用一组极简的移动挂杆排布在玻璃下方，满足陈列的同时，又与室外街景交互视线。在通过一组通顶的木制柜体后，最里侧的空间自然地成为试衣间和仓储区域，并由一个简单的形体转折打造最终的收尾。

When the view comes to the most open space- the second floor, the island bar is centered on a black block that runs through the store, giving the relatively complex floor plan a center point. Meanwhile, the metal hanging poles integrated into the staircase contrast with the heavy wall and display the clothes better. When facing the 5-meter curtain wall, the transparent vision brought by it also affect the display order of the space. We use a group of minimalist mobile-hanging rods arranged under the glass to satisfy the display requirement and communicates with the street scene outside. After passing through a group of ceiling-high wooden cabinets, the innermost space naturally becomes the fitting room and storage area, and a simple physical twist becomes the space finish.

精致、粗粝、古朴、明亮，目所能及的开放包容形成了空间的基调。无论是向上叠加的几何关系，还是横向展开的丰富布局，都成为我们和WHOOSIS共同解读街头文化的一次有趣尝试。

Exquisite, rough, primitive, bright, open, and inclusive form the tone of the space. Whether the superimposed geometric relationship or the rich layout spread horizontally became an interesting attempt for us and WHOOSIS to interpret street culture together.