OR Design或者设计 | 禄友合制饼厂

项目的选址位于温州公园路138号，是一栋有着民国风格的建筑。我们希望在这个建筑基础上能通过设计做出一些新变化。基于原有的建筑外观，我们提出了“制饼厂”的概念空间主题，希望打破建筑原有的“年代感”，拉进与新时代的距离。

Located at No. 138, Gongyuan Road, Wenzhou, the project is a building in the style of the Republic of China. We hoped to make some new changes through design based on the building. Considering its original appearance, we presented the concept of “Super Factory” as a spatial theme, in the hope of transforming the original “outdated” building and shortening its distance from the new era.

▲项目外观 Front View

▲项目入口 Project entry

结合原建筑的材质肌理，我们把其厚重的质感保留且延续到我们新外立面设计中。在厚重的基础上加入了重工的机械结构，开始逐步工厂化。金属工业质感的门头，裸露的电缆结构链接发光灯箱，内推的设计能给客人预留下舒适的停留空间。新的设计不仅恰如奇妙的“自然融合”进老建筑的肌理中，更让老建筑焕发出年轻潮流的气息，也为室内空间的设计展开奠定了基调。

According to the texture of the original building, we retained its thickness and sturdiness in the design of the new fa?ade. To the thick and sturdy fa?ade, we added a mechanical structure of heavy industry and began the gradual transformation into a “factory”. With an uncovered structure of cables linked to light boxes, the storefront of a metal and industrial texture is designed to move inward, leaving a comfortable space for customers to stay. The new design is not only “naturally fused” with the texture of the old building in a proper manner, but also brings a young and fashionable atmosphere to it. Moreover, this also sets the tone for interior design.

▲拍照打卡区 Photo area

▲门头细节 door details

▲橱窗 window

▲室内空间概览Overview of the interior space

进入到室内空间，一个巨大的“工业环”是空间中的核心。机械感的环形生产线，是制饼厂的生命线。也是产品展示，选购的载体。悬挂的漏斗形装置，像不断的在为生产输送原料。吊挂的运输线在循环往复地把生产好的产品输送到客人手中。一系列的结构设计，都是让客人可以沉浸于“制饼厂”的主题中。室内空间立面，均以不同尺度的窗口为结构，每一个窗口也有其特殊的功能，有展示产品，有售卖产品，有联通室内外景观，也有收银结账。有秩序的贯穿了空间各个功能模块。橙红色的品牌视觉延伸到空间的每一个触点，动态与静态相结合的多维展示方式为空间赋予了多彩的活力，同时也增加了产品信息展示和更多的信息表达途径。

Inside the building, a huge “industrial ring” is at the core of the space. The mechanical ring-shaped production line is the life line of Super Factory, as well as a medium for the display, selection and purchase of products. The hanging funnel-shaped device seems to be feeding raw materials continuously for production. The overhead line of transport is moving circularly to deliver finished products to customers. A series of structural arrangements are intended to immerse customers in the theme of “Super Factory”. In the interior space, all the vertical surfaces are windows of different sizes in structure, each of which serves a special function, such as displaying products, selling products, linking indoor and outdoor sights, and checkouts. All functional modules in the space are orderly connected. The orange brand VI extends to each touch point in the space, and the multi-dimensional way of combining dynamic and static display endows the space with colorful vigor, while expanding the display of product information and channels for conveying information.

▲售卖区 Sales area

▲收银区 cashier

▲展示区 display area

▲顶部装置 display area

▲现烤区 Baking area

整个空间结合老建筑的质感与面貌，并没有采取修旧如旧或完全颠覆的设，而是合理的将空间主题设计结构与产品展示的需求与之融合，从而形成了独特的语言，新旧时代的交织，传统与时尚的碰撞，在禄友合都有了一次很好的尝试。

Based on the texture and appearance of the old building, the whole space is not restored or completely redesigned, but is reasonably integrated with the needs of themed spatial design and structure and display of products, to form a unique language. For the fusion of the old and new ages and the collision of tradition and fashion, LOYOHO has set a good example.