或者设计 | 殼空間概念店

宇宙电梯是人们设想中的一种最新最便捷的进入宇宙空间的交通工具。这是从摩天大楼中的高速电梯得到的启发而设计的。宇宙电梯不是真正的梯子，而是一种通行的管道。利用电磁力推动电梯克服重力上升。

The cosmic elevator is the newest and most convenient means of transportation for entering the cosmic space in people’s imagination. This was inspired by high-speed elevators in skyscrapers. The cosmic elevator is not really a ladder, but a kind of passageway. Electromagnetic force is used to propel the elevator to rise against gravity.

▲店铺外观 Front View

▲ 内部空间 interior space

这是一项人类探索宇宙合未知领域的一种畅想，这样的畅想是促进人类历史不断进步和创新的动力。也是殻空间对产品力不断探索和创新的精神。所以殻空间上海旗舰店希望把这样看似天马行空的设想搬进现实，让顾客能置身其中，一同探索未知且充满期待的购物体验。

This is a kind of fantasy for human beings to explore the universe and unknown areas. Such imagination is the driving force for the continuous progress and innovation of human history. It is also the spirit of cas：space’s continuous exploration and innovation of product strength. Therefore, the cas：space Shanghai flagship store hopes to bring this seemingly unconstrained idea into reality, so that customers can be in it and explore the unknown and expectant shopping experience together.

▲分析图 Analysis

▲ 展示墙 Display Wall

宇宙电梯是一个宏大的计划与构想，这次设计却是要把它融入到一个80㎡的空间中，是一件很有挑战的任务。最终我们把场景叙事设定到了宇宙电梯的起点。把我们产品定义为需要被运输的对象“殻物质”。它需要通过等候，安检，服务中心，运输等一系列场景与动作才能出发到终点。这样的流程也像极了一个产品从生产开始最终到消费者手中需要经历的层层关卡，从而让顾客能体验到最优质的产品。

The cosmic elevator is a grand plan and concept, but this design is to integrate it into a space of 80 square meters, which is a very challenging task. In the end we set the scene narrative to the starting point of the cosmic elevator. Define our products as “cas： substances” that need to be transported. It needs to go through a series of scenes and actions such as waiting, security check, service center, transportation, etc. before starting to the end. Such a process is also like a product that needs to go through layers of checkpoints from the beginning of production to the end of the consumer, so that customers can experience the best quality products.

▲ 每一个方形单元是一个小抽屉，用于货品的仓储，抽屉的中心有一个凸出，我们设计为能将货品吸附在上方的磁铁，同时也是抽屉的拉手部分 Each square unit is a small drawer for storage of goods. There is a protrusion in the center of the drawer. We designed it as a magnet that can attract the goods to the top, and it is also the handle part of the drawer.

▲ 展示货架 display shelf

最终我们把所有场景的设定连贯到了这样一个浓缩的空间中，同时将大量的屏幕与视觉内容相结合，呈现了一个足以让人们相信的故事。最重要的是，品牌所有产品都被合理的植入到不同功能区块与场景中，空间场景的搭建最终的目的还是让顾客能有更舒适的选购体验，突出产品价值。以此让品牌在市场中呈现一个崭新的形象。

In the end, we coherently set all the scenes into such a condensed space, and at the same time combined a large number of screens with visual content, presenting a story that is enough for people to believe. The most important thing is that all products of the brand are reasonably implanted into different functional blocks and scenes. The ultimate goal of building space scenes is to allow customers to have a more comfortable shopping experience and highlight product value. In this way, the brand presents a brand new image in the market.

▲ 拍照打卡区check-in zone

殻空间上海旗舰店，是一次探索的起点。随着这个新的起点，品牌也会在不同城市继续出发，把更好的产品与购物体验带到更多人身边。

Cas：space Shanghai flagship store is the starting point of an exploration. With this new starting point, the brand will continue to set off in different cities, bringing better products and shopping experience to more people.