TU原创设计师品牌,创立于2015年,总部位于中国上海。以“简洁优雅”为品牌理念,大部分衣物都是由桑蚕丝制作,讲究穿着的舒适度,不做过度宣传,由顾客自行在店铺中寻找合适自己的搭配。
TU,an original boutique women’s wear brand, was established in Shanghai in 2015. The brand concept of “simplicity and elegance”, most clothes are made of mulberry silk, stress with the comfort of wearing and without excessive publicity, customers will find their own matching in the store.
▲室内概览
TU是我们工作室做的第一个快闪项目,项目初始甲方希望我们尽可能以最短的时间,最快的建造周期及最低的预算来设计这个空间。
TU is the first pop-up project of Tens Atelier, initially the client hopes that we can use the shortest design period, the fastest construction cycle and the lowest budget.
▲店铺入口
由于店铺的临时属性,我们尽可能用原始的、现成的材料,用简单的构造来实现最大的效果。考虑到新做地面和天花会花费较长的建造周期,所以我们保留了店铺原始天花和地面的状态,在空间分割上,选用服装品牌最常见的材料,布料来塑造整个空间。
Since the shop is temporary, we try our best to use original and ready-made materials and simple structures to achieve the maximum effect. Considering that the new floor and ceiling will take a long construction cycle, so we have retained the original ceiling and floor. In terms of space division, “fabric” the most common material of clothing, is selected to shape the whole space.
▲《黄·红·蓝》康定斯基
▲《黄·红·蓝》转译的平面色块
店铺视觉方面,为了配合TU女装春夏大秀的设计理念,“即兴几何,康定斯基”,将点、线、面,灵活融入时装中。在空间上我们通过转译康定斯基的代表作《黄·红·蓝》,在那些看似杂乱无章的画面里,去提取抽象的几何符号和丰富的色彩,延伸到线下快闪店当中。
In terms the vision of the store, in order to match the design concept of TU women’s wear SS show “Impromptu geometry, Kandinsky”, which flexibly integrates points, lines, and surfaces into clothing. In terms of the space design, we translated Kandinsky’s masterpiece <Yellow-Red-Blue>, in those seemingly chaotic paintings, extract abstract geometric symbols and rich colors and extend them to the pop-up store.
▲概念逻辑
▲设计生成
▲室内空间
▲服务台
▲休闲区
▲试衣间
▲陈列细节
▲成品瑜伽砖和青玻组合的中岛
由于布料本身具有弹性张拉的特性,我们将布料置入空间,来分割空间布局,形成试衣间,仓库以及陈列背景的“墙面”,再通过将布料的上边缘进行旋转扭曲,形成直纹曲面,让各种视角下看到的都会是不一样形态来丰富空间。
Since the fabric has the characteristics of elastic and telescopic, we put the fabric to divide the layout, form the “wall” of the fitting room, warehouse and display background, and then rotate and twist the upper edge of the fabric to form a ruled surface, what you see from different perspectives will be different forms, to enrich the space.
▲轴测图
▲平面图
项目信息——
项目名称:TU晶耀前滩店
项目地点:中国 上海 晶耀前滩
项目面积:81㎡
业主单位:TU服饰
设计公司:弹性工作室
设计总监:谭晨
施工单位:上海琢善工程管理咨询有限公司
完成年份:2022.2
摄影版权:禾谋制像
联系邮箱:tensatelier@foxmail.com
Project Information——
Project Name:TU Crystal Plaza Shanghai
Location:Crystal Plaza, Shanghai, China
Area:81sqm
Client:TU
Spatial Design:Tens Atelier
Design Lead:Tanen
Design Team:Thomas、Yui
Contractor:Shanghai Takuzen Construction Consulting CO., Ltd
Completion Time:Feb 2022
Photography:MRC
For more information, contact:tensatelier@foxmail.com
Materials:fabric, yoga brick, glass, stainless steel, latex paint