这是谜舍应邀为面包品牌cyclecycle打造的第二家店。

This is the second store Nazodesign has been invited to create for Cyclecycle, a bread brand.

在消费者流动相对频繁的杭州万象城,谜舍使用较为纯粹且完整的设计语言来诠释Cyclecycle最新的店面空间,打造具有鲜明辨识度的视觉形象。

In the crowded The Mixc of Hangzhou, Nazodesign uses a relatively pure and complete design language to interpret Cyclecycle’s latest store and create a distinct visual image.

商场内大多店铺空间采用光滑的材料,谜舍更希望能将Cyclecycle品牌中自然质朴的价值观引入喧嚣的都市中,传递给消费者,为消费者带来有别于其他店铺的空间体验。这样的思考成为项目展开的原点,质感丰富且温暖的手工定制砖成为了设计的主要视觉元素。手工砖适当保留了表面加工的粗砺感,这样的质感带来了丰富的纹理变化。

Most stores in The Mixc are covered with smooth materials. Nazodesign hopes to introduce the natural and simple values of Cyclecycle brand into the noisy city and convey them to consumers, so as to bring consumers a space experience different from other stores.This concept became the origin of the design, and handmade bricks became the main visual element of the space. Handmade bricks properly retain the rough sense of surface processing, which brings rich texture.

手工砖纹样的不同会带来截然不同的空间气质,谜舍为Cycle万象城店选择了具有些许文艺复兴气息的手工砖纹样。灵感来源于欧洲古典建筑柱式造型的微弧纹样,为空间带来了温柔的秩序感。颇具现代感的黄铜金属与手工砖搭配使用,现代与传统巧妙的融合在一个空间内,相得益彰,极大程度的提升了空间细节体验。

The difference in the handmade brick pattern will bring a completely different space atmosphere. Nazodesign chose the handmade brick pattern with a bit of Renaissance flavor for Cyclecyle. The micro-arc pattern inspired by the columns in classical European architecture brings a gentle sense of order to the space.Modern brass is used with handmade brick. Modern and traditional skillfully integrated in a space, complement each other, greatly enhance the space details experience.

整体较为高耸的店铺空间在垂直维度上被分为两个层次,以带来丰富的空间体验。谜舍将面包柜区域上方的天花造型处理成弧形,与手工砖微弧纹样相呼应。天花整体使用暖色微水泥加以覆盖,与手工砖和黄铜共同营造出如刚出炉面包一般新鲜温暖的空间氛围。

The tall store space is divided into two levels in the vertical dimension to bring about a rich spatial experience.Nazodesign curved the ceiling above the bread-stand to echo the micro-arc pattern of handmade bricks.The ceiling is completely covered with microcement, which, together with handmade bricks and brass, creates a fresh and warm atmosphere like freshly baked bread.

▲平面图

项目信息——

项目:CycleCycle杭州万象城店

面积:70平方米

完工时间:2022年07月

设计公司:谜舍设计工作室

设计团队成员:田少寅曾煜娴李然张青霍晓芳

软装设计顾问:曾煜婷

照明设计顾问: Nouveau Light Studio

照片拍摄:北京锐景摄影(广松美佐江,宋昱明)

CycleCycle ( 青雨 )

联系方式:office@nazo-design.com

Project Information——

Project:CycleCycle HangZhou The Mixc

Area:70 sqm

Completion date:2022.07

Design:Nazodesign Studio

Project team:Tian Shaoyin, Zeng Yuxian,Li Ran,Zhang Qing,Huo Xiaofang

Decoration Design:Zeng Yuting

Luminaire:Nouveau Light Studio

Photography:Misae Hiromatsu, Yuming Song (Beijing Ruijing Photo)

CycleCycle(Qingyu)

Contact:Office@nazo-design.com